Partner Corner

IGT | Using Consumer Insights to Fill Gaps in the Draw Portfolio and Offer New Reasons to Play

In European markets, where draw portfolios usually include multijurisdictional jackpot games and Lotto games with multi-million-euro prizes, it’s less typical to see a daily “cash game” offering an aspirational prize for a modest ticket price. A successful new game launched by Italy’s Lottomatica to fill this gap has the potential for adoption by other European lotteries. Innovation is...

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INTRALOT | Mapping global consumers and markets: one-size does not fit all!

WHO IS THE GLOBAL CONSUMER OF TODAY? Living in a multi-geared world, dominated by different levels of attainment to technology and innovation, is a fact that INTRALOT knows all about.  From a global point of view, “one size fits all” is a misconception that cannot apply to the complex, multi-leveled forces of change; nor is the “black or white” approach enough to capture the diversity...

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Scientific Games | Creating a Frictionless Lottery Experience

Though consumers have come to expect technology, such as mobile shopping apps, to enhance their buying experience, they have not abandoned brick-and-mortar stores. Instead, they have merged the online and in-store experiences to fit their lifestyles. Research supports this idea and shows that technology can augment and enhance players’ in-store experiences. In a 2017 study by KPMG, 40 percent...

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