Partner Corner

Kambi: Talking integrity

Oliver Lamb, head of sportsbook control, Kambi While it’s not my place to talk about what other sports betting suppliers and operators do, it’s clear to see there has been great effort placed on tackling match fixing industry-wide. Of course, if we are to maintain a sustainable betting industry, it’s in everyone’s best interests to invest time and resources into this crucial area. Integ...

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Scientific Games’ Sports Platform a Powerful Competitor

Szerencsejáték Zrt. First, Scientific Games won the implementation of an internet-based sports betting channel for Szerencsejáték Zrt., the largest gaming service provider in Hungary. Fully owned by the Hungarian State since 1991, Szerencsejáték Zrt. has the exclusive right to sell sport games (including one type of horseracing game) as well as instant and draw-based lottery games. Follo...

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Playtech: Small window, big potential – why real-time engagement matters

​ Robin Bowler, Government Markets Director at Playtech Shelley Harding-Ban, Playtech’s Head of Engagement The old adage ‘You never get a second chance to make a first impression’ could have been invented for the lottery and gaming industry. This is an industry where between 50 - 70% of players are one-timers. Even after they’ve chosen you over a range of comp...

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Intralot: Retail is changing… but it is hardly becoming obsolete!

George Vassilaras, INTRALOT Group Retail Director How do customers adapt to the new era? The biggest challenge, in our effort to engage our consumers, is to understand how they have adapted to the new era; to understand what they do differently and what they continue to do in the same way. For that, we look at the millennials, since they constitute our effective target group. Millennials, whil...

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IGT: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

How will emerging consumer trends impact lottery players’ expectations in the year ahead? IGT worked with consumer analytics and trends agency Foresight Factory to examine a set of eight global trends and consider their implications for lottery in a new Special Report, “8 in 2018.” Findings from a separate IGT global study will be released in a series of White Papers throughout 2018 to s...

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