Focus Theme

Digital Opportunities in a Player’s World

Eight-second attention span “45% of people have participated in any form of gambling in the past four weeks”, stated Robin Bowler, Playtech’s Government Markets Director, as he referenced a recent survey undertaken in the UK. The digital opportunities in lotteries, gaming and gambling, are evident. But companies need to be smart about how they deliver messages to their players. As mention...

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Transformative Technologies and Lottery

A mobile identity? “People’s phones equals their identity, passively and actively”, Mr Riley kicked off his presentation. He added that, in his view, mobile phones could become a digital passport for people’s identity. IGT’s emphasis on the importance of mobile is very much in keeping with tech companies worldwide. Apple and Google are investing $20 billion a year in research and deve...

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The Holy Grail

Lotteries need to stay relevant to the next generation of players and “compete on a level playing field against direct and indirect competition”. NLS believe that having engaging content is key in the age of competition – “so we can grab part of that currency and turn it into sales”. For them, the key challenge is to involve the younger generation. A Catalan success story Marc Chabra...

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Enhancing Lottery Responsiveness to Player Needs through Intelligent Systems Design

Accenture’s Alberto Bergamini kicked off the panel with a passionate presentation on unlocking the value of digitisation through intelligent systems design for the customer experience. Creating an intelligent systems design that is agile is central to the future of working for business and IT. Digitisation must be human-centred, fun, iterative and data-driven. Agility also means adapting to th...

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Digital Empowerment of the Lottery Industry

Data, data, data Customer data received by lottery and gaming companies is undoubtedly crucial to the provision of lottery solutions and tailoring solutions to customer preferences. The data being gathered at SG indicates that peer-to-peer gaming tournaments, for instance, is a crucial area that SGI are looking at very closely for the future. Peer-to-peer social media is the future and ensures...

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How technology is raising the bar in sportsbook integrity

10,000 football matches per week! Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and opportunities remain the same. Match-fixing is one challenge that Kambi do not take lightly. Finnish national betting agency Veikkaus, managed by the Finnish Ministry of Education, have established m...

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