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EL Congress Krakow – Day 1: New Directions

EL President Hansjorg Holtkemeier delivered a plea for all of us to take action to fight against illegal gambling.  We need to develop new ways to augment our image and the consumer perception of Lottery and set a tone that Lottery “is not just about fun, it’s about inspiration and learning”. Responsible Gaming session Technology and Big Data are transforming the mission and method...

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EL Congress Krakow – Day 2: Vision for the Future

Games of the Future Jens Nielsen, Danske Spil described the impact that digitization of Retail will have on Lottery.  Danske Spil has one of the most advanced online businesses, yet Jens insists that Retail will continue to be the most important channel for distribution for many years.  Retail’s importance as medium for communication and connection to the consumer will also continue for m...

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Exponential Progress + Entrepreneurial Ingenuity + New Consumer Trends

This article is based on David Rowan’s presentation at EL Congress Krakow 2017. Digital devices are becoming smarter as the cost of those devices and digital products keep falling, and this has become the new normal.  We already know and accept that capitalism produces relentless downward pressure on prices.  Increase production efficiencies, reduce costs, increase consumption and volume, l...

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Small Data: Paying Attention to Small Clues that Yield Big Insights

This article is based on Martin Lindstrom’s presentation at EL Congress Krakow 2017. Behavioral economics, as championed by  Daniel Kahneman, Daniel Ariely, Nassim Nicholas Taleb  and others, posits that human behavior is fundamentally irrational, shaped by so many factors as to defy economic models that assume rationality.  Martin combines that thinking with his theory of small-data to...

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