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Martin Adams – Combining AI & Traditional Marketing to Build a Better Brand & Tell Better Stories

Martin ADAMS, CEO of Codec.ai, Marketing & Innovation Advisor, UK The issue? The issue is audiences are fractured and fragmented, it’s so easy to fail to engage with audiences in culture and in understanding them. Put this together with the millions of brands trying to break through the saturated market and it’s a tough competition for any content to make headway. Within this saturated...

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Marcel Ribbens – An Outside Perspective from an Insider

Ribbens outlined what he believed we needed to challenge, in order to move into the digital age that is ever growing in the current climate. His first point was amending our way of thinking – we need to think mobile first. With more than 50% of media consumption now being digital this is a crucial point. Mobile gives marketers an opportunity to reach people in the place they are the most engag...

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Zoe Cairns – What’s Hot & What’s Not in Social Media Presence Today

Zoe CAIRNS, CEO at ZC Social Media, International Social Media Speaker, Trainer & Consultant, UK Speaking at the EL/WLA Marketing seminar, Zoe Cairns addressed just what’s hot in today’s social media landscape and the parts of social media that we can take control of, utilising them to optimise branded content. She focused on social media algorithms and features and just how to make the...

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David Caygill – The 10 Marketing Trends that you Need to Know for 2019

David Caygill, Managing Director Innovation Division, Iris Worldwide, UK His first point, experience is everything, underpins every brand. In the days where technology is at the forefront of conversation and brands, people want more than to just purchase a brand, they want to experience it. People want brands that disrupt the current sphere, that they can react to. By 2020 customer experience wi...

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