Events & Initiatives

Game Set and Match! How lotteries can win in the sports betting market

Regulation On the regulatory and legal front, lotteries, in almost every market, are facing challenges in their sports betting operations. Lottomatica presented their plans to deal with the general advertising ban in Italy. A strong physical presence, search engine optimisation and a smart CRM solution can put lotteries at an advantage even in the context of a total marketing ban. La Française d...

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Innovation, inspiration and…chainsaws!

Opening keynote speaker Dietmar Dahmen In a world where customers are more connected, more tech savvy and more demanding than ever before, innovation has never been so crucial. As many industries are feeling the pressures of heightened consumer expectations and fighting to keep up with the rate of technological changes, it is becoming increasingly harder to keep consumers engaged. For the lotter...

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Successful EL/WLA Security and Integrity Seminar 2019

    Keynote speaker Eneken Tikk Keynote speaker Eneken Tikk of the Cyber Policy Institute in Finland highlighted the growth in cyber threats and called on lotteries to self-reflect on how their services would be perceived and treated by their respective governments in case of a cyber-attack – as critical/essential or rather a luxury. A question was raised about whether lottery...

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Upcoming EL Seminars & Events

5-7 FEBRUARY 2020, LONDON, UK EL/WLA MARKETING SEMINAR: IT'S ALL ABOUT THE PLAYER! Think digital, think physical, think lotteries, think player.  With new emerging trends and digital transformations, marketing for our lotteries in 2020 is more than just reaching out to customers: it’s about engagement and making players part of the story. Are lotteries efficiently delivering the most relevan...

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