Issue #62

President’s perspective

As the year comes to an end, we reflect on lots of great moments for EL and a year of political change at European level. With a new European Parliament and Commission, EL is busy identifying key policymakers of interest to our work and any initiatives which might have an impact on the gambling sector and address them as necessary....

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EL advocacy brochure for policymakers and what the new European Commission means for the lottery sector

In light of the new European political landscape, EL is pleased to present its new advocacy brochure, developed in close collaboration with the EL Public Affairs Working Group. This new brochure allows EL and its members to call on European policymakers to sustain the current widespread and successful model of national lotteries in Europe, safeguard the benefits of national lotteries for society a...

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Preparations underway for EL Industry Days 2020

With growing challenges for the lottery sector in the years to come, the 2020 EL Industry Days is a call to all lottery professionals to look at a sustainable lottery model for the future. The chosen theme will provide food for thought to regulators, policy makers and industry stakeholders to ‘’future proof’’ the lottery sector. Keynotes will be given by respected speakers in the field of...

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New EL CSR guidelines published

EL and its members are committed to generating the best for the benefit of society in accordance to national laws and regulations. This commitment goes further than Responsible Gaming, as a core value, and must include CSR as a broader perspective. With this in mind, EL has over the past years developed a set of comprehensive Guidelines aimed to broaden and strengthen the commitments of lotteries...

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Interview with GLMS General Secretary and Deputy General Secretary – “Reflecting on a successful year for Sport Integrity”

Looking back at an eventful year, what has been the greatest achievement for GLMS? GLMS General Secretary Giancarlo Sergi General Secretary Giancarlo Sergi (GS): During 2019 GLMS has a lot of achievements to look back on. We are indeed proud of many of our activities. Some of the biggest highlights included new members joining the Alliance to support our important work, the decision to ope...

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EL at first-ever Responsibility in Gaming Conference

Translating the latest insight on problem gambling and looking at the neurological effects seen in the brains of people with a gambling disorder was a core focus on the Conference, together with the discussion around what regulators know and do about it. The first day focused on Artificial Intelligence and regulatory aspects, while the second day included presentations and interviews with industry...

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OECD takes next steps in reaching global consensus on digital taxation

In May 2019, the OECD agreed a Programme of Work for Addressing the Tax Challenges of the Digitalisation of the Economy. This Programme is divided into two pillars: Pillar One (“Unified Approach”) addressing the allocation of taxing rights between jurisdictions and considering various proposals for new profit allocation and nexus rules. Pillar Two ("Global Anti-Base Erosion” or “...

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Game Set and Match! How lotteries can win in the sports betting market

Regulation On the regulatory and legal front, lotteries, in almost every market, are facing challenges in their sports betting operations. Lottomatica presented their plans to deal with the general advertising ban in Italy. A strong physical presence, search engine optimisation and a smart CRM solution can put lotteries at an advantage even in the context of a total marketing ban. La Française d...

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Innovation, inspiration and…chainsaws!

Opening keynote speaker Dietmar Dahmen In a world where customers are more connected, more tech savvy and more demanding than ever before, innovation has never been so crucial. As many industries are feeling the pressures of heightened consumer expectations and fighting to keep up with the rate of technological changes, it is becoming increasingly harder to keep consumers engaged. For the lotter...

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Successful EL/WLA Security and Integrity Seminar 2019

    Keynote speaker Eneken Tikk Keynote speaker Eneken Tikk of the Cyber Policy Institute in Finland highlighted the growth in cyber threats and called on lotteries to self-reflect on how their services would be perceived and treated by their respective governments in case of a cyber-attack – as critical/essential or rather a luxury. A question was raised about whether lottery...

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Upcoming EL Seminars & Events

5-7 FEBRUARY 2020, LONDON, UK EL/WLA MARKETING SEMINAR: IT'S ALL ABOUT THE PLAYER! Think digital, think physical, think lotteries, think player.  With new emerging trends and digital transformations, marketing for our lotteries in 2020 is more than just reaching out to customers: it’s about engagement and making players part of the story. Are lotteries efficiently delivering the most relevan...

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Annual Holiday Campaign: Lottery tickets aren’t child’s play

Research showing that early childhood gambling experiences, including those with lottery products, can be a risk factor for gambling problems later in life, prompted McGill University and the U.S. National Council on Problem Gambling (NCPG) to join forces in launching the Responsible Gambling Holiday Lottery Campaign. Since 2002, the campaign has raiseed awareness about the risks of underage lotte...

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Honorary President Mr Reissiger

EL is thankful for Mr Reißiger’s commitment, expertise and dedication in his role as EL Vice President from 1999 to 2001 and EL President from 2001 to 2005. In 2006 Mr Reißiger was nominated EL Honorary President by the General Assembly as an acknowledgement of his successful work for enhancing awareness in the lottery sector in Europe. Mr Reißiger dedicated much of his professional life to...

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Szerencsejatek celebrate 20 years of the “Scandinavian” lotto

Bryan Adams gave two exclusive interviews and four lucky winners had the opportunity to meet the star in person as part of a Meet & Greet event. The concert exceeded expectations and showcased some unique technical solutions including an unforgettable audio experience, worthy of any great rock concert! Promotion for the event included internal and external marketing and communication campaigns...

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European Week of Sport: EL members encourage citizens to #BeActive

This year’s edition in September marked the 5th edition and focused on five themes including education, the workplace, outdoors, sport clubs and fitness centres. EL worked closely with its members and like-minded associations such as the European Sports NGO. EL Member activities across Europe Just as in previous years, EL and its members planned their activities in order to encourage their cit...

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IGT | Harnessing AI to Benefit Lotteries

Just as the steam engine and electrification once revolutionised whole sectors of the global economy, so are the internet, robotics, data analytics, and Artificial Intelligence (AI) beginning to dramatically alter today’s industries. Once merely a buzzword, AI now offers the powerful means to solve real-world problems, resulting in an array of enterprise-level tools and processes. Globally, as...

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Scientific Games | Lotteries hit the jackpot with trusted sports betting solutions

Changes have been underway in Europe over the last few years. Today, European players use their mobile devices to place more than 80 percent of wagers on sporting events, and live betting represents approximately 60-70 percent of sports wagers. The evolution of live betting has also driven the popularity of cash outs — the cashing out of bets before the end of a match. High mobile penetration co...

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INTRALOT | Trends and technologies that modernise the Lottery Industry

As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating several new opportunities for the Lottery sector in the coming years and operators will need to align their strategies with the use of these new technologies to keep up with the changing landscape by moder...

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