Issue #60

10th European Lotteries Congress ‘The Success of Chance’, Antwerp, 26-29 May 2019

The Belgian National Lottery will have the honour of organising the ‘10th European Lotteries Congress’ in the Flanders Meeting & Convention Center in the beautiful city of Antwerp (Belgium). Known for its diamonds, its chocolate and so much more, the city will embrace you during this event. The theme for this special edition is also a very original one ‘The Success of Chance’. Lotte...

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President’s perspective

Dear EL members, dear friends, As I am writing this, we are only a few weeks away from our tenth EL Congress in Antwerp from 26 to 29 May! We are gathering this year around a special theme, the Success of Chance, that is so close to all our operations and our identities as lottery companies. I look forward to what I have no doubt will be exceptional discussions and presentations. Our host, the...

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Martin Adams – Combining AI & Traditional Marketing to Build a Better Brand & Tell Better Stories

Martin ADAMS, CEO of Codec.ai, Marketing & Innovation Advisor, UK The issue? The issue is audiences are fractured and fragmented, it’s so easy to fail to engage with audiences in culture and in understanding them. Put this together with the millions of brands trying to break through the saturated market and it’s a tough competition for any content to make headway. Within this saturated...

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Marcel Ribbens – An Outside Perspective from an Insider

Ribbens outlined what he believed we needed to challenge, in order to move into the digital age that is ever growing in the current climate. His first point was amending our way of thinking – we need to think mobile first. With more than 50% of media consumption now being digital this is a crucial point. Mobile gives marketers an opportunity to reach people in the place they are the most engag...

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Zoe Cairns – What’s Hot & What’s Not in Social Media Presence Today

Zoe CAIRNS, CEO at ZC Social Media, International Social Media Speaker, Trainer & Consultant, UK Speaking at the EL/WLA Marketing seminar, Zoe Cairns addressed just what’s hot in today’s social media landscape and the parts of social media that we can take control of, utilising them to optimise branded content. She focused on social media algorithms and features and just how to make the...

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David Caygill – The 10 Marketing Trends that you Need to Know for 2019

David Caygill, Managing Director Innovation Division, Iris Worldwide, UK His first point, experience is everything, underpins every brand. In the days where technology is at the forefront of conversation and brands, people want more than to just purchase a brand, they want to experience it. People want brands that disrupt the current sphere, that they can react to. By 2020 customer experience wi...

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Publication of the European Lotteries CSR GUIDELINES coming soon

All over the world, more and more companies are integrating sustainable standards and policies in order to carry out their business in a way that will better manage their risks, anticipate consumer demand, secure access to needed resources, and strengthen their supply chains, while moving the world towards a sustainable and inclusive development path. Global benchmarks such as the UN Sustainabl...

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New European Commission report on evaluation of regulatory tools for enforcing online gambling

The report is a result of a Call for Tender (No 641/PP/GRO/IMA/17/1131/9610) for a Study to “ascertain which enforcement tools EU/EEA Member States use, how effective they are and how the regulators’ enforcement strategies can be optimised, thus developing a framework for evaluating the effectiveness of enforcement”. The contract was awarded to the Queen Mary University of London, the rese...

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EL takes part in the OECD consultation on tax challenges of digitalisation

Possible solutions to the tax challenges of digitalisation In March 2018, the European Commission proposed new rules to ensure that digital business activities are taxed in a fair way in the EU. Given the facts that: (1) some EU Member States have fundamentally different views of this matter; and (2) that tax measure must be adopted unanimously by all Member States; it seems that an agreement a...

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European Lotteries adds new ‘Executive’ Module to its Corporate University ELCU

The ELCU – EXECUTIVE will be held over 1 ½ days and is designed for professional staff from Lottery Operators, Suppliers and Regulators who have sufficient experience to actively and usefully participate in, and contribute to, round-table discussions on case studies exploring and analysing critical Lottery topics. The event will commence with a half-day of formal presentations on selected topi...

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Upcoming EL Seminars & Events

INSTANT GAMES SEMINAR 27-29 MARCH 2019, ROTTERDAM (NL) Instant Games, or scratch card games, are a growth category, without any doubt. EL figures show a continuous sales increase for instant games over the last five years. In 2017 total sales ticked nearly 26 billion euros in Europe alone, making it the second largest product in the portfolio of the EL Members. Worldwide this product category is...

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EL/WLA Marketing Seminar 2019 – Recurring trends of the seminar

Particular themes stood out consistently among the seminar. Certain trends were obvious, trends all of us should be doing all we can to immerse ourselves in this year to stay with the current culture and ‘what’s hot’, trends such as immersive experiences, predominantly in the retail and brand sphere. The seminar gave a strong understanding of what to expect and what we may find ourselves i...

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Scientific Games | Instant Games’ Epic Evolution

Instant Games’ Epic Evolution Back in 1978, when instant “scratch” games were introduced in the European lottery market, ABBA and the Bee Gees topped the charts and a gallon of petrol cost £0.76. The first personal computer, the Commodore PET, was introduced, and a cutting-edge video game called SPACE INVADERS™ was all the rage. Needless to say, times change. The lottery industry is n...

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Intralot | Trends vs Fads

The idea that change is accelerating is a common place. A simple search for “exponential change” on any internet engine would yield an infinite number of articles on the topic, written by reputable voices and published by highly regarded media outlets. It’s not a new idea; it’s Moore’s law from the mid-60s.  Back then, engineer and Intel co-founder Gordon Moore observed that the number...

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IGT | Are the bats & faangs biting yet?

The major players in today’s advanced and emerging markets are commonly known by two acronyms: “FAANGs” ─ Facebook, Amazon, Apple, Netflix and Google ─ and their Asian counterparts, “BATs” ─ Baidu, Alibaba and Tencent. Together, the BATs and FAANGs are poised to bite, causing organisations across all industries to respond as they exert a major influence on consumer preferences. H...

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