Issue #59

EL/WLA Marketing Seminar 2019 “What’s New? What’s Hot? What’s Not?”, London 6-8 February

It has become almost a tradition to kick-off the new year in the exciting scenario of the city London but this year something has changed, the location! While the Bloomsbury Hotel had been the home of our Marketing seminar for many years, the numbers and the importance of the event have kept growing and the 2019 edition will be hosted in a brandnew location, The Marriot Hotel Grosvenor Square in...

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The outlook for sports betting in the United States

Bishop Woosley of the Arkansas Scholarship Lottery explains the PASPA overturn and how this ruling of the Supreme Court is set to radically alter the sports betting landscape across the United States. Bishop Woosley, Director of the Arkansas Scholarship Lottery Background Prior to the Supreme Court of the United States ruling from May this year in the case Murphy v. National Collegiate Athle...

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Italy bans all forms of gambling advertising

The Decree, set to take full effect in July 2019, will see both gambling operators and advertising service providers having to take steps to ensure compliance. Provisions against gambling In its final version, the Decree takes several measures against gambling – a total advertising ban, increased gaming machine taxes and a warning that slot machines face further cuts. In particular, in terms...

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Turn off your wifi: Challenges and opportunities in cyber space

Turn off your Wi-Fi! Seriously! Nowadays, it is extremely easy to profile and track any unsuspecting individual using free Wi-Fi in public spaces such as airport or a shopping centre. These profiling and tracking activities are dangerous as they can potentially put at a considerable risk not only the person concerned, but also the company they work for. Román Ramírez – a ‘sorcerer’ t...

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Major trends in marketing: The world has never been this fast…

It is essential to influence the consumer at the very moment of his or her decision-making. Hence, timing is very crucial. The opportunities for marketers becomes broader with the number of digital and offline mediums available, whilst at the same time becoming an accelerated process. Several studies point out that consumers decide whether to pay attention to a retailer in a matter of seconds. T...

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Insight on the working of the GLMS and how it can benefit EL and its members

The Global Lottery Monitoring System GLMS is the state lotteries’ mutualized monitoring system on sports betting. It aims at detecting and analysing suspicious betting activities that could question the integrity of a sport competition. Jannie Haek, the CEO of the Belgian national lottery and a member of the EL Executive Committee, has been representing EL on the board of GLMS. In this intervi...

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First EL Membership satisfaction survey

AA: I noticed when I arrived at EL that while we had always asked our members for feedback after a seminar or a congress for example and we regularly ask them to give us details about their national situations on specific aspects, we had never actually asked them how they think that we do. Of course the many networking opportunities and exchange platforms give us a lot of opportunity to discuss...

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EL partners-up with the Council of Europe: fight against the manipulation of sports competitions by promoting & implementing the Macolin Convention

The Conference was organized around 11 workshops involving approximately 160 participants; the exchanges were positive and constructive, reflecting the mutual respect that stakeholders developed towards their counterparts over the recent years. Most interventions focused on the threats represented by sports manipulations, a phenomenon that is still too often common-place in politics and society....

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Preparations for the 10th EL Congress in Antwerp 2019 in full swing

The Congress will take place at the Elisabeth Center, a large conference centre right in the heart of the city and with a direct access to the Zoo of Antwerp. Many of the EL associate members have already booked their stand in order to present you with a vibrant trade show. A dedicated website will soon open to allow EL members and others to register for this important gathering of our communit...

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A successful first edition of the new European Lotteries Corporate University ELCU

The new European Lotteries Corporate Unversity is EL’s response to the expressed demand for “basic training” for new entrants to our sector. The ELCU will be composed of different modules: Induction, Executive and Director. The first edition of the new Induction model took place in Dublin in September. This 2½ day programme designed for new entrants and “cadets” with up to three ye...

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EL/WLA joint Security and Integrity seminar 2018

Spanish “white-hat” hacker Roman Ramirez of Patowc and Rootedcon, Spain, presented the building blocks of cyber security and cyber vulnerabilities. He demonstrated how hackers can identify and physically track an individual by exploiting vulnerabilities in WIFI.  Further examples of common cyber-attacks were provided by David Boda, Camelot UK. David showed how java script can be manipulated o...

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EL Retail Seminar 2018

Keynote speaker Scott Annan emphasised the importance for lotteries of adapting to the move to “food” by retailers; the reduction in the average size of stores; the importance of convenience and he ended by predicting the eventual disappearance of “cash registers” within 5 years. The second keynote address from Dominik Stocker, (Nielsen) emphasised the importance of placing convenience at...

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EL Legal and Regulatory Affairs Seminar 2018

The Seminar kicked off with a heated discussion on the Italian gambling advertising ban, set to take full effect in July 2019, and the expected impacts thereof, both internally and across other Member States. Recent gambling advertising legislative developments According to Massimo Agati (SISAL), not only is the Italian ‘Dignity Decree’ introducing the ban subject to some serious formal and...

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Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the sam...

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Newly appointed CEO for Eesti Loto in Estonia

Riina Roosipuu has been appointed CEO of Eesti Loto as of November 1st, 2018. She gives us an insight into the future projects of her lottery. Riina Roosipuu, newly appointed CEO of Eesti Loto in Estonia Tell us about your training and working career. What were the key points in your past functions? I studied Business Management and Marketing and later Technology Management at Tartu Univer...

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EL welcomes 3 new Lottery Members

National Lottery JSC – Bulgaria Dimitar Ganev, CEO of the National Lottery in Bulgaria National Lottery JSC operates in Bulgaria, one of the most competitive and regulated lottery markets of Europe. The lottery has been grown on the foundations of one of the most innovative European IT company that has been recognized and awarded by the European Union. The lottery has been operating sin...

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Using Consumer Insights to Fill Gaps in the Draw Portfolio and Offer New Reasons to Play

In a mature and competitive market such as the Italian one, innovation is a key ingredient in the recipe for continued growth. And while innovation is clearly the backbone of the online gaming segment, it’s also possible to be innovative within traditional lottery portfolios where the primary sales drivers are still retailers. The new “MillionDay” draw game launched in 2018 by IGT’s Lot...

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Mapping global consumers and markets: one-size does not fit all!

WHO IS THE GLOBAL CONSUMER OF TODAY? Living in a multi-geared world, dominated by different levels of attainment to technology and innovation, is a fact that INTRALOT knows all about.  From a global point of view, “one size fits all” is a misconception that cannot apply to the complex, multi-leveled forces of change; nor is the “black or white” approach enough to capture the diversity...

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Creating a Frictionless Lottery Experience

Though consumers have come to expect technology, such as mobile shopping apps, to enhance their buying experience, they have not abandoned brick-and-mortar stores. Instead, they have merged the online and in-store experiences to fit their lifestyles. Research supports this idea and shows that technology can augment and enhance players’ in-store experiences. In a 2017 study by KPMG, 40 percent...

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