Issue #58

Navigating towards Digital Opportunities

A lesson from GAFA During her keynote speech at the 2018 EL Industry Days, Catherine Barba urged participants to look at where GAFA (Google, Amazon, Facebook, Apple) are investing. GAFA are incredibly successful at capturing our “digital time” – through establishing an emotional connection. This strong share of GAFA in our digital user journey arises through GAFA’s vision of looking at...

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Digital Opportunities in a Player’s World

Eight-second attention span “45% of people have participated in any form of gambling in the past four weeks”, stated Robin Bowler, Playtech’s Government Markets Director, as he referenced a recent survey undertaken in the UK. The digital opportunities in lotteries, gaming and gambling, are evident. But companies need to be smart about how they deliver messages to their players. As mention...

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Transformative Technologies and Lottery

A mobile identity? “People’s phones equals their identity, passively and actively”, Mr Riley kicked off his presentation. He added that, in his view, mobile phones could become a digital passport for people’s identity. IGT’s emphasis on the importance of mobile is very much in keeping with tech companies worldwide. Apple and Google are investing $20 billion a year in research and deve...

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The Holy Grail

Lotteries need to stay relevant to the next generation of players and “compete on a level playing field against direct and indirect competition”. NLS believe that having engaging content is key in the age of competition – “so we can grab part of that currency and turn it into sales”. For them, the key challenge is to involve the younger generation. A Catalan success story Marc Chabra...

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Enhancing Lottery Responsiveness to Player Needs through Intelligent Systems Design

Accenture’s Alberto Bergamini kicked off the panel with a passionate presentation on unlocking the value of digitisation through intelligent systems design for the customer experience. Creating an intelligent systems design that is agile is central to the future of working for business and IT. Digitisation must be human-centred, fun, iterative and data-driven. Agility also means adapting to th...

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Digital Empowerment of the Lottery Industry

Data, data, data Customer data received by lottery and gaming companies is undoubtedly crucial to the provision of lottery solutions and tailoring solutions to customer preferences. The data being gathered at SG indicates that peer-to-peer gaming tournaments, for instance, is a crucial area that SGI are looking at very closely for the future. Peer-to-peer social media is the future and ensures...

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How technology is raising the bar in sportsbook integrity

10,000 football matches per week! Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and opportunities remain the same. Match-fixing is one challenge that Kambi do not take lightly. Finnish national betting agency Veikkaus, managed by the Finnish Ministry of Education, have established m...

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Consumer driven innovations

Jana Smejcova, Kantar   Millennials, Gen Xers and Boomers Differences in consumer behaviour in the sector are evident between “Millennials, Gen Xers and Boomers”. According to Kantar’s research, the good news for Lotteries is that Millennials are playing games of chance more regularly than previous generations. When asked if they had played any game of chance in the past year, 69%...

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EU: CEN TF456 standardisation online gambling commences its work and EL participates in discussions on illegal platforms and Subsidiarity

In April 2018, following long consultations with stakeholders, the European Commission mandated the European Standardisation Committee CEN to draft a standard for a list of criteria for reporting to the regulators for online gambling. The future standard is to “determine core data for reporting purposes that could be common across the Member States.” The future standard will be voluntary for M...

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Sport 4 Life UK received the EL Sport Award 2018

Olli Sarakoski, President & CEO of Veikkaus Oy handing the EL Sport Award 2018 to Jack Skinner and Matthew Forsyth from Sport 4 Life UK The first EL Sport Award, along with a check for 5000 euro to invest in their activities, was handed last 8 June 2017, during the EL Congress in Krakow, for the project Sports United by the sports club ESV Neuaubing (Germany). In occasion of the upcoming new...

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European Lotteries launches new European Lotteries Corporate University

Following a review of the requirements in this area EL is presenting a new 3-module European Lottery Corporate University (ELCU). Designed for various levels of participants, three separate modules will eventually  provide appropriate course content for EL Member staff and EL Supplier/Partner staff in Europe and Internationally. The content would also be very useful and attractive for staff of na...

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Industry Days 2018 – Navigating Towards Digital Opportunity

Masters of ceremony Jutta Buyse (deputy EL Secretary-General) and Arjan van’t Veer (EL Secretary General) were lively hosts throughout the two-day meeting, keeping delegates well informed of the agenda, aptly introducing speakers and answering questions from participants. Premium Partners IGT, Scientific Games, PlayTech, Novomatic Lottery Solutions, Intralot and Semi-Premium Partner Kambi eac...

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EL/WLA Sports Betting Seminar 2018: Winning in Sports Betting

  The19th edition of the yearly EL/WLA Sports Betting Seminar took place in Lyon on 15-17 May with the great support of the hosting lottery La Française des Jeux (FDJ). The event registered an all-time record of 140 participants from all over the world, an audience that deserved a high qualitative agenda: highly experienced professionals from the industry, mixed with keynote speakers an...

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PR/Communications and Social Media Seminar

Nikola Vrdoljak, Director 404 Agency Croatia, set the scene by describing how “anxious” the world has become; where sharing is the natural choice rather than owning and where in our “non-linear” society there is only one state – and that is “always on”. Stuart Bruce, Academic and Management Consultant, addressed the difficult question of “Who Owns Social Media”. His starting poi...

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Knowledge Sharing 2.0

The 2018 Knowledge Sharing seminar took place in Geneva on April 18-19, where it gathered around 50 participants interested to learn more about the latest trends in lottery markets and exchange of information. Launch of the EL INFO HUB The EL INFO HUB, the new knowledge sharing platform from EL, was launch on March 20, 2018. Its objective is to foster active participation of Members within EL...

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A great success for the joint EL/WLA CSR-RG seminar in Lisbon

These numbers show both a high level of interest in CSR and RG across the lottery sector, as well as an enduring commitment from EL and WLA members to each issue as a core tenet of their business. After all, doing well by doing good makes sense; more diverse companies tend to see profit boosted by around 7% compared to less diverse businesses, as Parul Sharma, dean of The Academy for Human Rights...

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Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the sam...

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A new President & CEO for SELAE

Jesús Huerta Almendro, President & CEO for Sociedad Estatal Loterías y Apuestas del Estado Jesús Huerta Almendro was born in Cadiz/Spain in 1965. He holds a Law degree, a Master's degree in Healthcare Management and a diploma in People Development & Management. Previously in his career, he has been the economic and general services director of the Hospital-University Puerto Real, man...

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A new CEO for Svenska Spel

Patrik Hofbauer, CEO for Svenska Spel Patrik Hofbauer has extensive senior management experience and, in addition to his current role as CEO of Telenor Sweden, he has previously been CEO of Telenor Broadcast, Canal Digital, NEC Scandinavia and Clear Channel. Patrik’s CV also includes a 10-year career as a professional ice hockey goalkeeper with Örebro, Björklöven and Djurgården. "I'm deli...

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IGT: New Execs Combine Complementary Strengths with a Single Purpose

The two most recent executives to join IGT’s lottery organization combine a wealth of complementary experience, together giving customers a powerful ally in harnessing the main drivers of lottery growth. Wendy Montgomery brings 13 years of lottery-customer experience from Ontario Lottery and Gaming (OLG), where she was SVP Lottery and iGaming, with significant experience developing game and te...

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Scientific Games: Instant Games and the Quest for New Growth

The European market is not yet tapping into the potential of instant scratch games, which have been much more popular in the U.S. The average instant weekly per capita spend for the Top 10 European lotteries is approximately €1.93, while the Top 10 U.S. lotteries average €4.28. The gap has narrowed between Europe and the U.S. in recent years, but the potential available growth is massive—aro...

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Intralot: From waterfall product development to customer-centric, agile evolution: The role of the new Digital Service Platform

In nature, all organizations respond to changing environmental conditions by evolving themselves. It is a continuous struggle: change and adopt or perish. The same happens in the business world. The macro-environment (customers, trends, habits, technology, regulations and competitors) changes all the time and the companies must find innovative ways to change and evolve or pay the price.  Lottery...

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