Issue #57

President’s Perspective

Dear Members, Dear Partners, Dear Friends, As I am writing this note we are less than 100 days away from our EL Industry Days 2018! Where we focused on the future of retail at our last Industry Days in Marocco, this edition we will focus on the ‘Navigating towards Digital Opportunity’. I look forward to our discussions, together with the suppliers who sponsor this conference, our Premium an...

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Big companies with a niche focus: Why personalisation matters in the coming era

Nowadays, personalisation is massively important. The inconvenient truth for big companies is that the communication models built to manage their enormous size have become models for missed opportunities. Coca-Cola changed their strategy with the genius idea of putting people’s names on their bottles. It was a brilliant concept, but the marketing person who came up with this initially had to b...

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Major trends in marketing

It is essential to influence the consumer at the very moment of his or her decision-making. Hence, timing is very crucial. The opportunities for marketers becomes broader with the number of digital and offline mediums available, whilst at the same time becoming an accelerated process. Several studies point out that consumers decide whether to pay attention to a retailer in a matter of seconds. T...

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Disruption in the age of technological innovation

Jon Duschinsky, a social innovator from Canada, has the hypothesis that a lot of people in the Lotteries behave like Kodak, pretending that such disruption will not happen to the sector. Duschinsky’s theory is that you either disrupt your own business model, or somebody else will do it for you, from the outside. Before revenues start declining, first gradually and then more rapidly, he advises t...

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How to earn media attention without becoming fake news

  Avoiding fake news Her advice for marketers is straightforward: Be honest. Don’t give in to the impulse of using clickbait headlines. Tell a true story, and base your story on facts, even if this means getting a few clicks less. Don’t give in to the rat race for the catchiest headline. Be very transparent, don’t trick people, and label things clea...

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A sector like none other: The societal benefits of Lotteries

Lotteries are bound by strict rules; they cannot simply make money, but also have a duty to protect society. If Lotteries want to advertise, they are prohibited by law from painting an overly rosy picture of winning the lottery to consumers. Such a limitation does not necessarily have to be a barrier, as it reinforces the case for societal marketing, which involves promoting the lottery as a sup...

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The European Commission closes all infringement probes and pending complaints in the gambling sector

EU Flags at the European Commission Building The College of Commissioners decided on 07 December 2017 to close all the pending infringement probes and complaints in the gambling sector. Thereby the open cases against Belgium, Cyprus, Czech Republic, Lithuania, Poland, Romania, Greece, the Netherlands and Sweden have all been closed. The Commission declared that its overall handling of infringe...

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EL and the Women’s Initiative in Lottery Leadership WILL

The mission of WILL is to drive high-performance business growth through supporting the advancement of women into top positions of lottery management, leadership and responsibility. WILL powered the opening reception of the EL Marketing seminar in London in February. EL First Vice-President and CEO of French lottery Française des Jeux Stéphane Pallez took the stage together with Rebecca Hargrov...

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EL replies to the European Commission public consultation on fair taxation of the digital economy

The current tax framework does not fit with modern realities Following a narrative that the current tax framework cannot capture activities which are increasingly based on intangible assets and data, the European Commission ran a public consultation on fair taxation of the digital economy between October 2017 and January 2018. The objective of the consultation was to define the approach which...

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INSERTA-inspired project aids people with disabilities, showcases CSR practices of lotteries

INSERTA Network activity with HR & CSR managers Moreover, it will be an important collaboration between lotteries, European Institutions and national governments to achieve the objectives of the United Nations Convention on the Rights of Persons with Disabilities. This project also involves the partnership of EDF, the organisation that represents the interests of more than 80 million persons...

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EL INDUSTRY DAYS 2018

The beautiful city of Prague will be the background scenery for finding answers to the question of how traditional lotteries can reinvent themselves in the digital world. The EL Industry Days 2018 in Prague is a call to all lottery professionals to envision the future of digital in our sector and to share their knowledge and experience of the opportunities and challenges that face us in this fie...

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EL/WLA Marketing Seminar, 7-9 February 2018, London UK

Keynote speaker highlights At the conference, a number of top-class keynote speakers focused their attention on communication strategies relevant to the lottery sector. Jon Duschinsky, a world leading social innovator from Canada, described the importance of leveraging storytelling strategies as a marketer. According to Duschinsky, empathy is the quickest way to peak your...

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Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the sam...

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An Introduction to Nigel Railton, CEO, Camelot UK

Nigel Railton, CEO, Camelot UK   Before becoming CEO of Camelot UK last year, Nigel was previously CEO of its sister company, Camelot Global, which runs a growing portfolio of consultancy and private management contracts, giving the company an industry-leading reputation. During his time at Camelot Global, Nigel was integral in securing the 10-year private management agreement to run the...

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Georg Wacker: “EL provides important international standards for state-lotteries which demonstrate to consumers that the games we offer are absolutely trustworthy.”

Georg Wacker, Managing Director of Staatliche Toto-Lotto GmbH Baden-Württemberg   Georg Wacker gives his opinion on the current gaming sector and the challenges faced by lotteries: “As manager of a state-owned company in the gaming sector, the protection of players, youth and consumers is of the utmost importance to me. Gambling is not a consumer service like any other. It carries spe...

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Dr. Bettina Rothärmel, new Board Member of GKL Gemeinsame Klassenlotterie der Länder

Dr. Bettina Rotharmel, Board Member of GKL Gemeinsame Klassenlotterie der Länder   Bettina Rothärmel has a degree in economics and many years of experience in marketing and sales. During her career, she has been Director for Publishing and Marketing at Bastei Verlag in Cologne and Member of the Board of Management at BZV Medienhaus in Braunschweig. Bettina Rothärmel describes her mos...

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A new Managing Director for Lotto-Toto GmbH Sachsen-Anhalt

Ralf von Einem, Managing Director of Lotto-Toto GmbH Sachsen-Anhalt (LTSA)   Ralf von Einem was born in 1966 in Hamburg and studied economics and organizational sciences, as well as business administration, with a focus on public management, law and economic history. After completing his studies, he worked as a department manager at Premiere Medien GmbH (then Bertelsmann, now SKY) in pro...

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Kambi: Talking integrity

Oliver Lamb, head of sportsbook control, Kambi While it’s not my place to talk about what other sports betting suppliers and operators do, it’s clear to see there has been great effort placed on tackling match fixing industry-wide. Of course, if we are to maintain a sustainable betting industry, it’s in everyone’s best interests to invest time and resources into this crucial area. Integ...

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Scientific Games’ Sports Platform a Powerful Competitor

Szerencsejáték Zrt. First, Scientific Games won the implementation of an internet-based sports betting channel for Szerencsejáték Zrt., the largest gaming service provider in Hungary. Fully owned by the Hungarian State since 1991, Szerencsejáték Zrt. has the exclusive right to sell sport games (including one type of horseracing game) as well as instant and draw-based lottery games. Follo...

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Playtech: Small window, big potential – why real-time engagement matters

​ Robin Bowler, Government Markets Director at Playtech Shelley Harding-Ban, Playtech’s Head of Engagement The old adage ‘You never get a second chance to make a first impression’ could have been invented for the lottery and gaming industry. This is an industry where between 50 - 70% of players are one-timers. Even after they’ve chosen you over a range of comp...

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Intralot: Retail is changing… but it is hardly becoming obsolete!

George Vassilaras, INTRALOT Group Retail Director How do customers adapt to the new era? The biggest challenge, in our effort to engage our consumers, is to understand how they have adapted to the new era; to understand what they do differently and what they continue to do in the same way. For that, we look at the millennials, since they constitute our effective target group. Millennials, whil...

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IGT: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

How will emerging consumer trends impact lottery players’ expectations in the year ahead? IGT worked with consumer analytics and trends agency Foresight Factory to examine a set of eight global trends and consider their implications for lottery in a new Special Report, “8 in 2018.” Findings from a separate IGT global study will be released in a series of White Papers throughout 2018 to s...

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