Issue #53

President’s Perspective

Dear Members, Dear Partners, Dear Friends -- Once again we find ourselves in the time of year when days get shorter and shorter and each week brings us a few more degrees closer to zero. Luckily these last months have been filled with so many ongoing activities and we are all focused on closing 2016 at our best. EL tackled this fall at full speed, hosting three successful seminars in a row in t...

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Building a Social Media Bridge to the Consumer – Social Media, Audience Engagement, and Long-Term Sustainability

Social Media – the diverse spectrum of user sites including Facebook, Twitter, Tumblr, Instagram, Pinterest – has evolved into a powerful business tool for cementing sustainable and personal relationships with customers.  Used by businesses as a promotional medium to drive sales, Social Media has a big impact.  The bigger impact, though, may be achieved by businesses which use Social Media...

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Interview with Robert Chvátal: Intensifying EL’s digital knowledge-sharing with the “EL INFO HUB” platform

The EL Magazine has leaped into the digital world. But that is only a part of the EL’s plans to embrace further the digitalization, isn’t it?  Robert Chvátal: You are right. We began with the definition of the broader concept of the knowledge-sharing.  How do we capture, organize, package and present information to be most useful for our members?  How do we transform information into...

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Secondary Lotteries: The experience in the Czech Republic

Secondary or synthetic lotteries, as they are also sometimes known, are a relatively new kind of gambling games, usually described as betting on the outcomes of official draws of licensed lottery operators. The question stands -  whether the secondary lotteries are to be perceived as a new, innovative way of playing lotteries (as suggested by the currently best-known operator, company ‘Lott...

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EL Magazine Recognised as Leading Magazine by EU Industry Leaders

We are absolutely thrilled to announce that EL Magazine won the prize for 'Highly Commended' Publication of the year by the judging panel of the European Association Awards 2017. Winners were announced during a ceremony on 24 February 24 in Brussels, at the Radisson Blu Royal Hotel. The European Association Awards are an initiative developed to recognise excellence and exceptional ac...

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Thinking “Out of the Box” on Responsible Gaming and Corporate Responsibility

Stefania Colombo, CSR Manager, Lottomatica The EL-WLA joint Corporate Social Responsibility and Responsible Gaming Seminar was held in Paris, France on September 19 to 21. Ten years after the previous RG seminar in Paris, where the idea of EL RG standards was launched, this seminar was hosted by FDJ in France. Gathering 108 participants from 37 countries and 69 companies, and including 38 l...

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Upcoming Events from the European Lotteries

Mark your calendars for the next three fabulous EL Educational Seminars and other! Upcoming events are listed below. Click here to see complete descriptions and registration information. EL Innovation Seminar, April 26 to 28, Milan.Go BEYOND INNOVATION!! Join us at the second Innovation Seminar and meet thought leaders and experts from different industries, such as Fashion, FMCG, Finte...

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VIDEO Interview with Jannie Haek: Captains of Cycling, Encouraging Fans to Shape Belgian Cycling

Who are the Captains of Cycling, and what do they have to do with the Belgian Lottery? Jannie Haek talks about the 'social' projects of the Belgian National Lottery, and opens up about what it means to be CEO of a large lottery operator....

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WLA: Jean-Luc Moner-Banet renews mandate as President; Marion Caspers-Merk appointed Vice President; Philip Springuel named Executive Director

The new World Lottery Association (WLA) Executive Committee held its first meeting on November 9 at the World Lottery Summit in Singapore. Marion Caspers-Merk, CEO of  Lotto Baden-Württemberg, was newly appointed to the position of Vice President of the WLA.  EL members who were re-elected to the WLA Executive Committee:  Inmaculada García, Chairman & CEO Sociedad Estatal Loterías...

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Appointments: Åsne Havnelid (Norsk Tipping)

Åsne Havnelid has been appointed CEO of Norsk Tipping Effective October 3, Ms. Havnelid replaces Torbjørn Almlid as CEO. Mr. Almlid will stay at Norsk Tipping as a special advisor to the CEO for an interim period. Mr. Almlid is also a member of the European Lotteries Executive Committee and is prepared to continue in that position until the election of the new EL Executive Committee in Krak...

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ONCE, European Citizen’s Prize 2016 laureate, honoured in Madrid

ONCE, European Citizen’s Prize 2016 laureate, honoured in Madrid Medal awarded by MEP Rosa Estaràs Acknowledgement for ONCE’s social inclusion model, based on education and employment for people with visual or other disabilities ONCE, the Spanish organization of the visually impaired people, received one of this year’s European Citizen’s prizes, awarded annually by Euro...

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Totalizator Sportowy Celebrates 60th Anniversary

Łukasz Łazarewicz, President of the Board On the occasion of its 60th anniversary, EL sent a celebratory letter to Totalizator Sportowy, extending the association’s deepest appreciation for the excellent cooperation that we have enjoyed over so many years with Totalizator Sportowy Sp. z o.o. within our association. Totalizator Sportowy is a particularly active and dedicated Member of EL, h...

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INTRALOT Presented a Thrilling Journey to the Future of Playing Experience at the World Lottery Summit 2016 in Singapore

INTRALOT presented the future of playing experience at WLS 2016 unveiling its strategy and best-of-breed solutions that enable lotteries to achieve sustainable and responsible growth....

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Playtech: Big Data – Should it matter to Lotteries?

Any Google search these days on the subject of Big Data will produce a flood of articles and references to the latest and greatest books, papers, presentations and cases studies on Big Data and why it is “the next big thing” in technology. We are told that Big Data is changing the world in ways that were previously unimaginable, and that Data Scientists are now the unicorns of the IT recruit...

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Aurora™ OnePlace: The One Place for All Your Sales Force Needs

With IGT’s acquisition of Hudson Alley Software, Aurora OnePlace – the leading sales force automation solution in the industry – has joined IGT’s synchronized suite of complementary products that leverage consistent insight and analytics across all lottery stakeholders to drive sales. OnePlace, along with Aurora’s Retailer Wizard, Retailer Manager, Performance Intel, and OrderStar, a...

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Scientific Games: Elements of Social Success

With 46 percent of the world’s human population (or 3.4 billion) connected to the internet, today there are more than 20 social media sites with virtual communities of 100 million+ active users. Given the inherent social nature of games, many lotteries have made themselves right at home on social sites. Social, a creative yet strategic channel, strengthens a lottery’s brand, promotes ga...

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Council of Europe Keep Crime out of Sport Project (KCOOS) (I.) | II. Global Lottery Monitoring System for Sport Betting (II.)

GLMS Secretary General, Sarah Lacarrière, moderating a session at the 2nd KCOOS Regional Seminar in Croatia I. Council of Europe Keep Crime out of Sport Project (KCOOS) In January 2016, the Keep Crime out of Sport Project (KCOOS), partly funded by the European Commission, officially kicked-off, with the objective to promote the CoE Convention on the Manipulations of Sport Competitions an...

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The EL/WLA Security Seminar: Challenges on the Horizon – Be Prepared!

Ramses Gallego, Security Strategist & Evangelist; Past international President, ISACA, Board of Directors. The joint EL/WLA Security Seminar (Malaga 18 – 20 October), titled “Challenges on the Horizon – Be Prepared!” and graciously hosted by SELAE Spain, was a fabulous success.  A record number of participants from all regions of the world attended and engaged in a highly interact...

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Using Social Media to Build “Affiliative Value” with the Millennial Consumer

As market researchers uncover more insights about the desires, motivations, and aspirations of the Millennial generation, three dynamics resonate: Make it fun: Millennials want marketers to be playful, to show a sense of humor and irreverence. Make it personal: They want the product and the message to be shaped just for them, addressing the needs that are, in their own minds anyway, spec...

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Engaging Broad Stakeholder Support via Your Channels

As discussed at length in panel discussions and presentations at the recent World Lottery Summit Singapore, engaging stakeholder support is a mission-critical goal for lottery operators.  Regulatory frameworks are evolving and threaten to disrupt the foundations of the lotteries’ business models.  We need clearly defined and actionable strategies to ensure our stakeholders understand what is...

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The EL Innovation Workgroup builds on its momentum

As the world constantly changes around us – with technology developing apace, competitors coming in all shapes and forms, and our players’ expectations getting ever higher – we, as lottery operators, need to innovate to stay relevant, appealing and convenient. But that’s hard, right? Matt Godfrey, Head of Consumer Strategy & Innovation at Camelot Matt Godfrey, Head of Consum...

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2016 EL Legal and Regulatory Affairs Seminar

Working Group Co-Chairs Jannie Haek and Arjan van ‘t Veer with Charles Coppolani, President of the French Regulatory Authority for Online Gaming (ARJEL); Jonny Engebø, Senior Advisor of the Norwegian Gaming Authority, and Gustav Trefil, Legal Advisor of the Austrian Regulator. Thanks to the support of the hosting Austrian Lotteries, the 2016 edition of the EL Legal and Regulatory Affairs Se...

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Applying Success Strategies from the Non-Profit to the Lottery Sector

Not-for-profit organizations are using Social Media to great effect to inform their constituencies about their missions, about their service provision, and about their funding requirements. The Social Media strategies of these organizations have evolved through the discovery of best practices (and through the feedback from some informative failures), and provide a set of guiding principles that...

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EL Congress Krakow 2017: ‘NEW Directions’

We are pleased to remind you that the next 9th European Lotteries Congress Kraków 2017 New Directions (5-8 June 2017) will be hosted by Polish Lottery Totalizator Sportowy in one of the most interesting cities in Europe. Kraków attracts millions of visitors (over 10 million in 2015!) with its legendary features: the city is a treasure trove of Polish heritage, it is the European Capital of...

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What’s Next? Social Media Strategies to Reach Out to the Next Generation of Consumers

The day will come when Facebook, Twitter, Snapchat, Instagram, and the current collection of Social Media platforms will be regarded as yesterday’s news…as the archaic ways people communicated and shared experiences “back in the day.”  What will augment or supplant the universe of Social Media we are familiar with today? What will be the next-gen social sharing sites? What will one-ti...

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Legal Corner: Applying the anti-circumvention theory to fight illegal operators

Many Lottery operators are challenged by the activities of operators which are operating illegally within their jurisdictions.  During the EL Legal & Regulatory Affairs seminar, the “anti-circumvention” theory was developed as an important tool to fight against these illegal operators.   Such illegal operators violate the prohibition existing in many jurisdictions to offer bets on l...

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