Issue #52

President’s Perspective

Dear Members, Dear Partners, Dear Friends -- Another summer passes as we all get some time to recharge the batteries. Our Association is now ready to face the important new challenges of the coming months. Actually this edition of the EL Magazine is itself a very specific  example of how our association is constantly working to improve its services and keep up with the digital times we live i...

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2016 Industry Days: You Don’t Need a Digital Strategy – You Need a Business Strategy for the Digital Age

EL Partners share their vision for how Lottery is positioning itself for a prosperous and sustainable future. Keynote speakers explain the consumer and marketing trends that are transforming Retail to meet the needs of the future consumer....

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Interview with Stéphane Pallez: Investing in Digital Transformation that Drives Growth

"Digital transformation is not an option, it’s a necessity. Sustainability and service to our stakeholders depends on it. And it applies to everything – from game development to inventory management, retail support, CRM, merchandising, distribution, communications and internal operations.”...

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Austrian Lotteries Celebrates 30-Year Anniversary

Just under 50 billion Euro in sales, more than 10.5 million Euro in taxes and duties, more than 2.4 billion Euro in commissions for retail partners, 1.4 billion Euro of sports funding and 185 million Euro for sponsorships and financial support - After 30 years of its existence, Austrian Lotteries has some quite impressive numbers to show for its anniversary....

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New Loterie Romande ticket “POP” combines the real and the virtual worlds

The Loterie Romande is launching an innovative new scratchcard on 20 September 2016. Called «POP», it’s played in combination with a smartphone app under the same name. This instant game – the first of its kind in Europe – allows players to scratch, play and win up to CHF 50,000 by combining the real and the virtual worlds....

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Executive Team of the new Finnish gaming company appointed

Whilst appointing the members of the Executive Team, we paid attention not only to formal competence but also to competence in public affairs, says Mr Olli Sarekoski, CEO of the new gaming company as of 1 January 2017. The new Finnish gaming company will start its operations on 1 January 2017, as the gaming operations of Fintoto, RAY, and Veikkaus merge. The new company will offer fun an...

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Appointments (I): Damien Cope (OPAP), Friederike Sturm (Bavarian State Lottery), Sebastian Iacob Moga (Romanian National Lottery)

Damien Cope is the new Chief Executive Officer at OPAP, Friederike Sturm is appointed President of the Bavarian State Lottery, and Sebastian Iacob Moga is appointed General Director of the Romanian National Lottery...

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Appointments (II): Niels Onkenhout (Dutch Lottery), Joseph Fellus (Israel Sports Betting Board)

Niels Onkenhout is the new CEO of the Dutch Lottery, and Joseph Fellus is named new Chairman of Israel Sports Betting Board...

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INTRALOT: A Canvas full of opportunities

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others”, said Walt Disney back in the day and in that way he had successfully risen the importance of experiences over the simple “consumption” of products before anyone else was ever aware of them....

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NOVOMATIC Lottery Solutions: Ready to be Future Ready

For decades, lottery technology has followed innovation trends. But personal use of technology in our global society has significantly outpaced the lottery/player connection in many areas, in part due to regulatory restrictions, but also as a consequence of reactive vs. proactive innovation management. In the following article, NOVOMATIC Lottery Solutions asks “Why Not?” advance the lottery/pl...

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Meet Scientific Games’ New CEO and President, Kevin Sheehan

Scientific Games set sail for the next adventure when it named Kevin Sheehan as the company’s new President and CEO in August. He was the former CEO and President of Norwegian Cruise Line. Sheehan is excited to build on the existing momentum, as he leads Scientific Games into its next phase of growth and innovation....

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IGT: Delivering Omnichannel Play Experiences

Today, experience is everything and lotteries know that very well. Vendors are being asked for systems that enable compelling play experiences that attract consumers and retain them as loyal players. Lotteries are looking to offer players lottery products – both current games and innovative new content – through all channels of distribution to maximize consumer interest, participation, conveni...

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How Changing Consumer Lifestyles are Reshaping Shopping Behavior

How the psychological environment influences behavior: Successful retailers are delivering more – a mood, an atmosphere, an in-store shopping experience that thrills, delights, and entertains the consumer....

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Corporate Social Responsibility (CSR) and Responsible Gaming (RG) – The Heart of Lottery’s “Why”

Some think of Corporate Social Responsibility (CSR) as “doing well by doing right.” Others consider it to be a market-driven imperative, a response to consumer expectations for businesses to give back to society. And others think of it as an ethical imperative – that our best hope to create a sustainable future is for businesses to embrace ideals above and beyond conventional financial perfo...

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EL actively participates and contributes to the works of the Expert Groups Economic Dimension of Sport and Match-Fixing

The EU Work Plan for Sport 2014-2017 urges EU Member States to support the role that Lotteries perform in service to Grassroots Sports. The EL annual Sports Betting seminar, “The Sunny Side of Sports Betting” covered the newest ground and the hottest issues. Also reports on E-sports and Skill-Based Gaming....

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Let’s Get Small – the Upsizing of Convenience drives the Downsizing of Retail Store Size

The global trend is towards convenience and proximity retailing. Projections that super-stores would take over the shopping universe have turned out to be completely wrong. Is Lottery penetrating this segment of specialty, branded, and niche stores?...

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Nielsen Research: Gambling Sector Pumps Millions into TV Advertising, But Lottery Spend Lags

In a crowded television advertising marketplace, where commercials for every imaginable product and service bombard consumers with their “buy me” messages, it can be difficult for the gambling industry to be noticed. But many gambling organizations that understand the ever-increasing importance of both brand building and game promotion are taking to the TV airwaves like never before....

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Millennials: Gaming, Smart phones, and Smart Slots

We do know that recreational gaming preferences change as people age. But we can probably expect the combination of factors that drive consumer behavior (technology-enhanced player experiences, Mobile gaming, explosion in new game concepts and play-styles, etc.) to disrupt the heretofore predictable migration of player engagement over to slots and Lottery as consumers mature. Previous generations...

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Making Lottery Align with Consumer Trends

Tom Fender surveys over 12 million shoppers to gather insights and to inform his retailer clients on how consumer preferences are evolving. The main take-away: There are far more similarities than differences in the preferences of consumers all around the world!...

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EL/WLA Sports Betting Seminar 2016: “The Sunny Side of Sports Betting”

The 2016 edition of the EL/WLA Sports Betting Seminar took place in Nice under the general theme “The sunny side of Sports Betting”. Almost 120 participants from more than 30 countries all over the world had the chance to participate in a very successful seminar, was kindly hosted by FDJ....

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Upcoming Events from The European Lotteries

The EL hosts a whole range of educational seminars and conference events. These are always well-attended, the sessions are conducted by industry leaders and world-class speakers, and serve a vital role in keeping our sector in the leadership position of gaming....

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