Upcoming EL Seminars & Events
With new emerging trends and digital transformations, marketing for our lotteries in 2020 is more than just reaching out to customers: it’s about engagement and making players part of the story. Are lotteries efficiently delivering the most relevant and personalised messages, offers and incentives to each individual player?
“It’s all about the player” will be the focus theme of the upcoming 2020 EL/WLA Marketing Seminar. In the end “The Player” is the real engine of the lottery sector.
A top tier pool of talented speakers from inside and outside the lottery sector will guide you through the latest and future trends to customer-centricity and the new products coming along with them.
At a time when digital communication is rapidly evolving and social media is one of the biggest sources of news, it is increasingly important to distinguish fact from fiction. Choosing the right communication channel and the right message for your audience can be a challenge but also an opportunity.
For lotteries it is fundamental to communicate positively about why we do what we do. This EL Communications Seminar will focus on innovative new ways to communicate, the importance of communicating lottery good causes, managing crisis situations from minor to major incidences and how to overcome the negative side of social media.
Communications can be GOOD, BAD and UGLY and this Seminar will focus on all three! This edition of the Communications Seminar will also present how EL can support its members in order to build a community of lottery communicators!
Customer’s daily life and their user experience are intensively influenced by new technological trends and changes. To keep pace with this quick evolution, lottery operations are challenged to adapt. To understand these trends better, we invite lottery professionals to listen to external researchers and futurists and to selected lottery experts, presenting their showcases of new approaches and technologies.
- Brochure (Registration not open yet.)
The following issues will be addressed during the conference: The intimate relation between lotteries & sport; the Macolin Convention & National Platforms; Law Enforcement, & the role of GLMS as the global lotteries’ integrity body.
Regulation On the regulatory and legal front, lotteries, in almost ev...Read more
Research showing that early childhood gambling experiences, including those with lottery products, can be a risk factor for gambling problems later in life, prompted McGill University and the U.S. Nat......Read more
Bryan Adams gave two exclusive interviews and four lucky winners had the opportunity to meet the star in person as part of a Meet & Greet event. The concert exceeded expectations and showcased som......Read more
Interview with GLMS General Secretary and Deputy General Secretary – “Reflecting on a successful year for Sport Integrity”
Looking back at an eventful year, what has been the greatest achievement for GLMS? GLMS General Secretary Giancarlo Sergi General Secretary Giancarlo Sergi (GS): During 2019 GLMS has a lot of......Read more
Changes have been underway in Europe over the last few years. Today, European players use their mobile devices to place more than 80 percent of wagers on sporting events, and live betting represents a......Read more
This year’s edition in September marked the 5th edition and focused on five themes including education, the workplace, outdoors, sport clubs and fitness centres. EL worked closely with its members a......Read more
Translating the latest insight on problem gambling and looking at the neurological effects seen in the brains of people with a gambling disorder was a core focus on the Conference, together with the d......Read more
EL advocacy brochure for policymakers and what the new European Commission means for the lottery sector
In light of the new European political landscape, EL is pleased to present its new advocacy brochure, developed in close collaboration with the EL Public Affairs Working Group. This new brochure allow......Read more
In May 2019, the OECD agreed a Programme of Work for Addressing the Tax Challenges of the Digitalisation of the Economy. This Programme is divided into two pillars: Pillar One (“Unified Appro......Read more
As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating sever......Read more