Upcoming EL Seminars & Events





Building the future. Practical Application of Emerging Innovation Trends

In a world where customers are more connected, more tech savvy and more demanding than ever before, innovation has never been so crucial.

Increasing consumer expectations and the rate of technological change makes it harder to keep lottery players engaged and recruit new generations. EL’s bi-annual Innovation Seminar is the industry’s largest gathering of lottery innovation practitioners and with fully tailored content it is one event not to miss. This year we are hosted by Veikkaus, one of the most innovative lotteries in EL.

The event has been completely re-designed to focus on practical, hands on experiences. Your time will be split between inspiring keynote presentations and classroom pod sessions in small groups. You will not only learn about the latest trends, but also get to experiment with the new technologies and apply them to your lottery.

At this event, you will learn what your consumers want, how technology is enabling play and how your lottery can win the future. The EL Innovation Seminar will:

  • Identify the macro trends influencing lottery players
  • Explore the technologies enabling innovation (e.g. artificial intelligence, augmented reality, b iometrics, social gaming & commerce, voice interfaces and chatbots)
  • Highlight the opportunities and threats for your lottery
  • Provide you with hands-on experience with emerging technologies & tools
  • Practically apply what you have learned to your innovation agenda
  • Enable you to connect, collaborate and learn with the EL community

In addition to this packed and engaging event schedule, all participants are invited to a networking show and dinner like no other held at ‘Casino Helsinki’ – the perfect opportunity to unwind, reflect on learnings and make new connections with like-minded lottery professionals across EL.


Game, Set, Match! Sports Betting, Integrity and Disruption 

The 2019 EL/WLA Sports Betting Seminar will bring together the most upto date expertise and lessons learnt in three key areas such as:

Regional Updates: for many years our Sport Betting seminar has been a unique occasion for sourcing information on latest data covering the various markets where EL and WLA lotteries are operating, the main trends, the most relevant threats and more, thanks to the yearly study we commissioned for this event. This time, there will be a special focus on the US Market regulatory situation and its current challenges and opportunities for lotteries.

Sport Integrity: it is clear from the title of this year’s Seminar, that integrity in sport is playing a more and more relevant role in the sport betting market. EL and WLA both supported the Council of Europe in promoting the Macolin Convention against the manipulation of sport events. All those efforts contributed to the positive outcome of the ratification. We expect the Convention to enter into force in the Autumn, so the Seminar will be the perfect occasion to present this important achievement and its value for Sport and our sector.

Disruption: this can be a scary concept for lotteries but an important drive of today’s markets in many sectors that we should not forget. We will present and debate on various key topics within the sport betting market that are currently, or will soon be challenged by disruption: distribution for example – how can we survive in shops?; Sport Data – who owns sport data?; Marketing vs responsibility, the Italian example of total ban for gambling advertising, and more.

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