Upcoming EL Seminars & Events
Reserve your spot now for the EL Seminar that could change the course of your Lottery!
EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the same mission of serving the great cause of government lotteries. Together we will create the sustainable future for our industry!
Where stories, media and platforms meet
PR, Communications and Social Media are becoming more complex and difficult to manage and exploit for the benefit of State Lotteries.
Would you like to update yourself about relevant best practice in general, as well as in EL Lottery member companies?
Zagreb on 20 – 22 March will provide the forum for you to join in the discussion and have all your questions answered.
Like it or not, we are living in the age of the CSO, the Chief Storytelling Officer.
In the 60’s we saw the rise of “flower power” in the US, generally known as People Power. The current decade could be described as the decade of Platform Power. All of the existing main Social Media players – Facebook, Instagram, Youtube, Twitter, LinkedIn – are converging to become mirrors of each other with all of them evolving to provide followers with the perfect marketplace for ideas, social interaction and influence.
Some managers believe that the aim of the game is to find an optimum sharing of their business content across each platform. This will sadly not provide a panacea for corporate communicators. Rather, it could produce an Alice in Wonderland rabbit hole down which those same communicators could fall with “plenty of time as they went down to look about and to wonder what was going to happen next.”
The 2018 Zagreb PR/Communications/Social Media Seminar will address these issues not just in general terms but specifically for the gaming and lotteries sector. The format will not be traditional papers/presentations but will be built around a combination of facilitated activities, exercises, workshops, and group discussions/exchanges of experience.
Each participant will be expected to contribute accounts of actual experiences from their own lottery company covering topics such as
- Developing the corporate narrative
- Sponsorship successes and failures
- How to respond to the spread of illegal gambling offers
- Social campaigns – hits and misses
- Responding to crisis situations
- Legal risks with Social Media
So, come to Zagreb not to listen, but to work, share, exchange, confess, benchmark and, most of all, to tell stories.
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