Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery!

EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the same mission of serving the great cause of government lotteries. Together we will create the sustainable future for our industry!

PR, COMMUNICATIONS & SOCIAL MEDIA SEMINAR

20-22 March 2018, Zagreb

Where stories, media and platforms meet

PR, Communications and Social Media are becoming more complex and difficult to manage and exploit for the benefit of State Lotteries.

Would you like to update yourself about relevant best practice in general, as well as in EL Lottery member companies?

Zagreb on 20 – 22 March will provide the forum for you to join in the discussion and have all your questions answered.

Like it or not, we are living in the age of the CSO, the Chief Storytelling Officer.

In the 60’s we saw the rise of “flower power” in the US, generally known as People Power. The current decade could be described as the decade of Platform Power. All of the existing main Social Media players – Facebook, Instagram, Youtube, Twitter, LinkedIn – are converging to become mirrors of each other with all of them evolving to provide followers with the perfect marketplace for ideas, social interaction and influence.

Some managers believe that the aim of the game is to find an optimum sharing of their business content across each platform. This will sadly not provide a panacea for corporate communicators. Rather, it could produce an Alice in Wonderland rabbit hole down which those same communicators could fall with “plenty of time as they went down to look about and to wonder what was going to happen next.”

The 2018 Zagreb PR/Communications/Social Media Seminar will address these issues not just in general terms but specifically for the gaming and lotteries sector. The format will not be traditional papers/presentations but will be built around a combination of facilitated activities, exercises, workshops, and group discussions/exchanges of experience.

Each participant will be expected to contribute accounts of actual experiences from their own lottery company covering topics such as

  • Developing the corporate narrative
  • Sponsorship successes and failures
  • How to respond to the spread of illegal gambling offers
  • Social campaigns – hits and misses
  • Responding to crisis situations
  • Legal risks with Social Media

So, come to Zagreb not to listen, but to work, share, exchange, confess, benchmark and, most of all, to tell stories.

Brochure

Programme

 

KNOWLEDGE SHARING SEMINAR

18-19 April 2018, Geneva

 

EL/WLA SPORTS BETTING SEMINAR

15-17 May 2018, Lyon

 

INDUSTRY DAYS

 4-6 June 2018, Prague

 

EL/WLA CSR-RESPONSIBLE GAMING SEMINAR

 5-7 September 2018, Lisbon

Related Articles

View all

Other Articles

View all

IGT | Harnessing AI to Benefit Lotteries

Just as the steam engine and electrification once revolutionised whole sectors of the global economy, so are the internet, robotics, data analytics, and Artificial Intelligence (AI) beginning to drama......

Read more Synopsis: fr / es / de

Annual Holiday Campaign: Lottery tickets aren’t child’s play

Research showing that early childhood gambling experiences, including those with lottery products, can be a risk factor for gambling problems later in life, prompted McGill University and the U.S. Nat......

Read more Synopsis: fr / es / de

Honorary President Mr Reissiger

EL is thankful for Mr Reißiger’s commitment, expertise and dedication in his role as EL Vice President from 1999 to 2001 and EL President from 2001 to 2005. In 2006 Mr Reißiger was nominated EL Ho......

Read more Synopsis: fr / es / de

Preparations underway for EL Industry Days 2020

With growing challenges for the lottery sector in the years to come, the 2020 EL Industry Days is a call to all lottery professionals to look at a sustainable lottery model for the future. The chosen......

Read more Synopsis: fr / es / de

New EL CSR guidelines published

EL and its members are committed to generating the best for the benefit of society in accordance to national laws and regulations. This commitment goes further than Responsible Gaming, as a core value......

Read more Synopsis: fr / es / de

Szerencsejatek celebrate 20 years of the “Scandinavian” lotto

Bryan Adams gave two exclusive interviews and four lucky winners had the opportunity to meet the star in person as part of a Meet & Greet event. The concert exceeded expectations and showcased som......

Read more Synopsis: fr / es / de

Interview with GLMS General Secretary and Deputy General Secretary – “Reflecting on a successful year for Sport Integrity”

Looking back at an eventful year, what has been the greatest achievement for GLMS? GLMS General Secretary Giancarlo Sergi General Secretary Giancarlo Sergi (GS): During 2019 GLMS has a lot of......

Read more Synopsis: fr / es / de

Scientific Games | Lotteries hit the jackpot with trusted sports betting solutions

Changes have been underway in Europe over the last few years. Today, European players use their mobile devices to place more than 80 percent of wagers on sporting events, and live betting represents a......

Read more Synopsis: fr / es / de

European Week of Sport: EL members encourage citizens to #BeActive

This year’s edition in September marked the 5th edition and focused on five themes including education, the workplace, outdoors, sport clubs and fitness centres. EL worked closely with its members a......

Read more Synopsis: fr / es / de

EL at first-ever Responsibility in Gaming Conference

Translating the latest insight on problem gambling and looking at the neurological effects seen in the brains of people with a gambling disorder was a core focus on the Conference, together with the d......

Read more Synopsis: fr / es / de

EL advocacy brochure for policymakers and what the new European Commission means for the lottery sector

In light of the new European political landscape, EL is pleased to present its new advocacy brochure, developed in close collaboration with the EL Public Affairs Working Group. This new brochure allow......

Read more Synopsis: fr / es / de

OECD takes next steps in reaching global consensus on digital taxation

In May 2019, the OECD agreed a Programme of Work for Addressing the Tax Challenges of the Digitalisation of the Economy. This Programme is divided into two pillars: Pillar One (“Unified Appro......

Read more Synopsis: fr / es / de

INTRALOT | Trends and technologies that modernise the Lottery Industry

As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating sever......

Read more Synopsis: fr / es / de