Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery!

EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the same mission of serving the great cause of government lotteries. Together we will create the sustainable future for our industry!

PR, COMMUNICATIONS & SOCIAL MEDIA SEMINAR

20-22 March 2018, Zagreb

Where stories, media and platforms meet

PR, Communications and Social Media are becoming more complex and difficult to manage and exploit for the benefit of State Lotteries.

Would you like to update yourself about relevant best practice in general, as well as in EL Lottery member companies?

Zagreb on 20 – 22 March will provide the forum for you to join in the discussion and have all your questions answered.

Like it or not, we are living in the age of the CSO, the Chief Storytelling Officer.

In the 60’s we saw the rise of “flower power” in the US, generally known as People Power. The current decade could be described as the decade of Platform Power. All of the existing main Social Media players – Facebook, Instagram, Youtube, Twitter, LinkedIn – are converging to become mirrors of each other with all of them evolving to provide followers with the perfect marketplace for ideas, social interaction and influence.

Some managers believe that the aim of the game is to find an optimum sharing of their business content across each platform. This will sadly not provide a panacea for corporate communicators. Rather, it could produce an Alice in Wonderland rabbit hole down which those same communicators could fall with “plenty of time as they went down to look about and to wonder what was going to happen next.”

The 2018 Zagreb PR/Communications/Social Media Seminar will address these issues not just in general terms but specifically for the gaming and lotteries sector. The format will not be traditional papers/presentations but will be built around a combination of facilitated activities, exercises, workshops, and group discussions/exchanges of experience.

Each participant will be expected to contribute accounts of actual experiences from their own lottery company covering topics such as

  • Developing the corporate narrative
  • Sponsorship successes and failures
  • How to respond to the spread of illegal gambling offers
  • Social campaigns – hits and misses
  • Responding to crisis situations
  • Legal risks with Social Media

So, come to Zagreb not to listen, but to work, share, exchange, confess, benchmark and, most of all, to tell stories.

Brochure

Programme

 

KNOWLEDGE SHARING SEMINAR

18-19 April 2018, Geneva

 

EL/WLA SPORTS BETTING SEMINAR

15-17 May 2018, Lyon

 

INDUSTRY DAYS

 4-6 June 2018, Prague

 

EL/WLA CSR-RESPONSIBLE GAMING SEMINAR

 5-7 September 2018, Lisbon

Related Articles

View all

Other Articles

View all

Kambi: Talking integrity

Oliver Lamb, head of sportsbook control, Kambi While it’s not my place to talk about what other sports betting suppliers and operators do, it’s clear to see there has been great effort placed on......

Read more Synopsis: fr / es / de

The European Commission closes all infringement probes and pending complaints in the gambling sector

EU Flags at the European Commission Building The College of Commissioners decided on 07 December 2017 to close all the pending infringement probes and complaints in the gambling sector. Thereby the......

Read more Synopsis: fr / es / de

EL and the Women’s Initiative in Lottery Leadership WILL

The mission of WILL is to drive high-performance business growth through supporting the advancement of women into top positions of lottery management, leadership and responsibility. WILL powered the......

Read more Synopsis: fr / es / de

Major trends in marketing

It is essential to influence the consumer at the very moment of his or her decision-making. Hence, timing is very crucial. The opportunities for marketers becomes broader with the number of digital......

Read more Synopsis: fr / es / de

EL replies to the European Commission public consultation on fair taxation of the digital economy

The current tax framework does not fit with modern realities Following a narrative that the current tax framework cannot capture activities which are increasingly based on intangible assets and d......

Read more Synopsis: fr / es / de

An Introduction to Nigel Railton, CEO, Camelot UK

Nigel Railton, CEO, Camelot UK   Before becoming CEO of Camelot UK last year, Nigel was previously CEO of its sister company, Camelot Global, which runs a growing portfolio of consultancy an......

Read more Synopsis: fr / es / de

Disruption in the age of technological innovation

Jon Duschinsky, a social innovator from Canada, has the hypothesis that a lot of people in the Lotteries behave like Kodak, pretending that such disruption will not happen to the sector. Duschinsky’......

Read more Synopsis: fr / es / de

How to earn media attention without becoming fake news

  Avoiding fake news Her advice for marketers is straightforward: Be honest. Don’t give in to the impulse of using clickbait headlines. Tell a true story, and......

Read more Synopsis: fr / es / de

Georg Wacker: “EL provides important international standards for state-lotteries which demonstrate to consumers that the games we offer are absolutely trustworthy.”

Georg Wacker, Managing Director of Staatliche Toto-Lotto GmbH Baden-Württemberg   Georg Wacker gives his opinion on the current gaming sector and the challenges faced by lotteries: “As ma......

Read more Synopsis: fr / es / de

Scientific Games’ Sports Platform a Powerful Competitor

Szerencsejáték Zrt. First, Scientific Games won the implementation of an internet-based sports betting channel for Szerencsejáték Zrt., the largest gaming service provider in Hungary. Fully own......

Read more Synopsis: fr / es / de

INSERTA-inspired project aids people with disabilities, showcases CSR practices of lotteries

INSERTA Network activity with HR & CSR managers Moreover, it will be an important collaboration between lotteries, European Institutions and national governments to achieve the objectives of the......

Read more Synopsis: fr / es / de

Playtech: Small window, big potential – why real-time engagement matters

​ Robin Bowler, Government Markets Director at Playtech Shelley Harding-Ban, Playtech’s Head of Engagement The old adage ‘You never get a second chance to make a first......

Read more Synopsis: fr / es / de

Intralot: Retail is changing… but it is hardly becoming obsolete!

George Vassilaras, INTRALOT Group Retail Director How do customers adapt to the new era? The biggest challenge, in our effort to engage our consumers, is to understand how they have adapted to the......

Read more Synopsis: fr / es / de

IGT: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

How will emerging consumer trends impact lottery players’ expectations in the year ahead? IGT worked with consumer analytics and trends agency Foresight Factory to examine a set of eight global......

Read more Synopsis: fr / es / de

Dr. Bettina Rothärmel, new Board Member of GKL Gemeinsame Klassenlotterie der Länder

Dr. Bettina Rotharmel, Board Member of GKL Gemeinsame Klassenlotterie der Länder   Bettina Rothärmel has a degree in economics and many years of experience in marketing and sales. During h......

Read more Synopsis: fr / es / de

A new Managing Director for Lotto-Toto GmbH Sachsen-Anhalt

Ralf von Einem, Managing Director of Lotto-Toto GmbH Sachsen-Anhalt (LTSA)   Ralf von Einem was born in 1966 in Hamburg and studied economics and organizational sciences, as well as business......

Read more Synopsis: fr / es / de

A sector like none other: The societal benefits of Lotteries

Lotteries are bound by strict rules; they cannot simply make money, but also have a duty to protect society. If Lotteries want to advertise, they are prohibited by law from painting an overly rosy p......

Read more Synopsis: fr / es / de