Upcoming EL Seminars & Events
EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the same mission of serving the great cause of government lotteries. Together we will create the sustainable future for our industry!
|EL/WLA MARKETING SEMINAR
The biggest trend in marketing is small !
Lotteries need to also “think SMALL!” The logic behind “Thinking SMALL” is based on the world we now live in. A world where small clusters of niches, competitors and individuals contradict every business model ever created; this is a world where the small have become mighty.
With the help of inspiring keynote speakers from inside and outside the lottery sector, we will explore what The Small-mighty consumer and business community means for marketing. Join our experts to unlock the untapped opportunity within your marketing plan and learn how to reach key growth segments of consumers and new rising market’s trends.
How to create personalisation in a mass market? How will retailers cater to people wanting individual needs met? How to create trust in a market where consumers have little loyalty? How will media change to reach every person the way they want to be reached?
Top-class keynote speakers
Masters of ceremony Jutta Buyse (deputy EL Secretary-General) and Ar...Read more
The19th edition of the yearly EL/WLA Sports Betting Semina...Read more
These numbers show both a high level of interest in CSR and RG across...Read more
EU: CEN TF456 standardisation online gambling commences its work and EL participates in discussions on illegal platforms and Subsidiarity
In April 2018, following long consultations with stakeholders, the European Commission mandated the European Standardisation Committee CEN to draft a standard for a list of criteria for reporting to t......Read more
Accenture’s Alberto Bergamini kicked off the panel with a passionate presentation on unlocking the value of digitisation through intelligent systems design for the customer experience. Creating an......Read more
10,000 football matches per week! Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and......Read more
The two most recent executives to join IGT’s lottery organization combine a wealth of complementary experience, together giving customers a powerful ally in harnessing the main drivers of lottery......Read more
The European market is not yet tapping into the potential of instant scratch games, which have been much more popular in the U.S. The average instant weekly per capita spend for the Top 10 European lo......Read more
Following a review of the requirements in this area EL is presenting a new 3-module European Lottery Corporate University (ELCU). Designed for various levels of participants, three separate modules wi......Read more
Intralot: From waterfall product development to customer-centric, agile evolution: The role of the new Digital Service Platform
In nature, all organizations respond to changing environmental conditions by evolving themselves. It is a continuous struggle: change and adopt or perish. The same happens in the business world. The m......Read more