Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery!

EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the same mission of serving the great cause of government lotteries. Together we will create the sustainable future for our industry!

EL/WLA MARKETING SEMINAR

7-9 February 2018, London

The biggest trend in marketing is small !

Lotteries need to also “think SMALL!” The logic behind “Thinking SMALL” is based on the world we now live in. A world where small clusters of niches, competitors and individuals contradict every business model ever created; this is a world where the small have become mighty.

With the help of inspiring keynote speakers from inside and outside the lottery sector, we will explore what The Small-mighty consumer and business community means for marketing. Join our experts to unlock the untapped opportunity within your marketing plan and learn how to reach key growth segments of consumers and new rising market’s trends.

How to create personalisation in a mass market? How will retailers cater to people wanting individual needs met? How to create trust in a market where consumers have little loyalty? How will media change to reach every person the way they want to be reached?

Top-class keynote speakers

  • Jon Duschinsky is a world leading social innovator and recently voted the world’s second most influential communicator in social innovation (second only to Bill Clinton)
  • Alan O’Neill, international business consultant with over 30 years of front line board level experience in supporting brands across the spectrum of industry… in Financial Services, FMCG, Hospitality, Industrial, IT, Motor, Retail, Telcos, Tourism, Travel and others.
  • Huib Van Bockel is the former head of Marketing at Red Bull, and now founder of Tenzing, the 100% natural energising drink.

Brochure

 

PR, COMMUNICATION AND SOCIAL MEDIA SEMINAR

20-22 Mars 2018,  Zagreb

 

KNOWLEDGE SHARING SEMINAR

18-19 April 2018, Geneva

 

EL/WLA SPORTS BETTING SEMINAR

15-17 May 2018, Lyon

 

INDUSTRY DAYS

 4-6 June 2018, Prague

 

Related Articles

View all

Other Articles

View all

IGT: Launching a New Category of Lottery Play ─ NOW&LATER™

Black Pearl is the first game to be launched in IGT’s new NOW&LATER™ hybrid lottery-game category.   What makes the NOW&LATER™ category unique? Explains Francesco Parola, Vic......

Read more Synopsis: fr / es / de

Two New CEOs Appointed Among EL Members

Edvard Kolar, Ph.D., President of the Management Board of Športna Loterija Ms. Katica Nikolovska-Prnarkova, General Manager at The National Lottery of Macedonia   &nbs......

Read more Synopsis: fr / es / de

Ovidiu Portariuc: “Implementing A New System Which Can Allow The Diversification Of Lottery Games And Also On-Line Games, Represent The Main Objectives Of The Development Strategy Of Loteria Romana”

Ovidiu Portariuc, General Director of Loteria Romana Ovidiu Portariuc comments on his nomination: "For me, it is an honour and a challenge to lead one of the oldest Romanian institutions, the Romani......

Read more Synopsis: fr / es / de

The European Year of Cultural Heritage 2018

    European Years By designating a theme to a calendar year, the EU attempts to raise awareness of a particular theme by encouraging debate and a change of attitudes......

Read more Synopsis: fr / es / de

Implementing The New EL Strategy

EL promotes (and successfully defends) the model of Lotteries for the benefit of society, offers a platform to share best-practices and delivers various services to its Members. The new Strategy se......

Read more Synopsis: fr / es / de

Regulation…Who Needs It?

This article is based on Lea Meyer’s presentation at EL Seminar in Brussels, November 2017. Regulation constitutes one of the main modes of public governance. It is the instrument which implements......

Read more Synopsis: fr / es / de

The Possible Future CEN Standard On Reporting To Regulators For Online Gambling

In  2012, the European Commission announced a desire to develop a standard for online gambling. In the past two years the plans have became more concrete with the drafting of a potential request to......

Read more Synopsis: fr / es / de

The cost of RG negligence

Attempts to improve the image of gambling are being washed away in a tide of bad press - and lotteries are in danger of being swept along too. Regulators, along with the public, are increasing their......

Read more Synopsis: fr / es / de

FDJ and the Paris Olympic bid – A successful partnership initiative

After a 100-year wait, the Games will be back in Paris. The French capital was confirmed as host city for the 2024 Olympic and Paralympic Games by the International Olympic Committee during its meetin......

Read more Synopsis: fr / es / de

The Biggest Trend In Marketing Is SMALL!

  Our experts will take the audience on a journey to unlock the untapped opportunity within their marketing plans and learn how to reach key consumer growth segments and new trends in growth m......

Read more Synopsis: fr / es / de

EL Industry Days 2018  

The beautiful city of Prague will be the background scenery for finding answers to the question of how traditional lotteries can reinvent themselves in the digital world.  Currently, EL and Sazka,......

Read more Synopsis: fr / es / de

EL Sponsors Participation in the Belfius Brussels Half Marathon – EL Running Team

  The European Week of Sport is an important initiative launched in 2015 by Tibor Navracsics, the European Commissioner for Education, Culture, Youth and Sport, which seeks to inspire Europe......

Read more Synopsis: fr / es / de

Novomatic: The Potential of Trivia Apps is Anything but Trivial

Business Insider recently reported on a popular new app that launched this past August. The app, described as “a trivia-styled, fast-paced mashup of ‘Who Wants to Be a Millionaire’ and ‘Jeop......

Read more Synopsis: fr / es / de

Intralot: GDPR and the 4th industrial revolution

Christos K. DIMITRIADIS PhD, CISA, CISM, CRISC Group Director of Information Security, INTRALOT GDPR is about protecting personal data but fundamentally requires us to understand the types of data w......

Read more Synopsis: fr / es / de

Scientific Games: All Systems Go – An Advanced New Gaming System Powers Danske Spil

  A nod to the innovative days of early space exploration, the phrase “all systems go” originated in the 1960s heyday of space flight. Decades later, in 2017 these words resonate the lev......

Read more Synopsis: fr / es / de