Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery!

EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful way. Join us for an intensive session that will empower you to bring home lessons to apply directly to your own operations. And build working relationships with colleagues who are dedicated to the same mission of serving the great cause of government lotteries. Together we will create the sustainable future for our industry!

EL/WLA MARKETING SEMINAR

7-9 February 2018, London

The biggest trend in marketing is small !

Lotteries need to also “think SMALL!” The logic behind “Thinking SMALL” is based on the world we now live in. A world where small clusters of niches, competitors and individuals contradict every business model ever created; this is a world where the small have become mighty.

With the help of inspiring keynote speakers from inside and outside the lottery sector, we will explore what The Small-mighty consumer and business community means for marketing. Join our experts to unlock the untapped opportunity within your marketing plan and learn how to reach key growth segments of consumers and new rising market’s trends.

How to create personalisation in a mass market? How will retailers cater to people wanting individual needs met? How to create trust in a market where consumers have little loyalty? How will media change to reach every person the way they want to be reached?

Top-class keynote speakers

  • Jon Duschinsky is a world leading social innovator and recently voted the world’s second most influential communicator in social innovation (second only to Bill Clinton)
  • Alan O’Neill, international business consultant with over 30 years of front line board level experience in supporting brands across the spectrum of industry… in Financial Services, FMCG, Hospitality, Industrial, IT, Motor, Retail, Telcos, Tourism, Travel and others.
  • Huib Van Bockel is the former head of Marketing at Red Bull, and now founder of Tenzing, the 100% natural energising drink.

Brochure

 

PR, COMMUNICATION AND SOCIAL MEDIA SEMINAR

20-22 Mars 2018,  Zagreb

 

KNOWLEDGE SHARING SEMINAR

18-19 April 2018, Geneva

 

EL/WLA SPORTS BETTING SEMINAR

15-17 May 2018, Lyon

 

INDUSTRY DAYS

 4-6 June 2018, Prague

 

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