Transformative Technologies and Lottery

IGT’s Vice-President for Innovation and Lottery Information, Paul Riley, gave a fascinating presentation that touched on digital identity, apps, 5G and blockchain. For IGT, digital opportunities in the lottery market mean making the most out of mobile opportunities.

A mobile identity?

“People’s phones equals their identity, passively and actively”, Mr Riley kicked off his presentation. He added that, in his view, mobile phones could become a digital passport for people’s identity. IGT’s emphasis on the importance of mobile is very much in keeping with tech companies worldwide. Apple and Google are investing $20 billion a year in research and development.

However, the way people use their mobile phones is also evolving. This can be seen with the way people use apps, for example. While there are still huge volumes of apps being used, app consumption generally is slowing – with many experiencing what Mr Riley terms “app fatigue”.

Digital opportunities such as 5G and blockchain have the capability to positively transform the way consumers play the lottery. 5G, for one, has the “possibility to transform the consumer’s experience through the device”, including benefits such as fast download speeds and latency. For lotteries, this can mean the prevalence of new features such as the “Buy Now” feature on Facebook Messenger, that enables the purchase of a lottery ticket on the app itself. Mr Riley showed the audience screenshots of this new feature, which cleverly uses social media as a tool to facilitate the purchase of a lottery ticket. “Consumers will tell us how to keep consumer experience fresh”, he adds.

Unlocking Blockchain

An analysis of various technological trends over previous decades suggest that new technologies spike in popularity before reaching a “plateau of productivity” after five to ten years. According to IGT, blockchain is expected to be on the “plateau of productivity” in the next couple of years and thus is deserving of a closer look at its opportunities that it presents. Mr Riley explained that data works in zeroes and ones, with each piece of data assigned a unique fingerprint. Further, blockchain is one-way meaning that no one can figure out the initial part. Crucially, any data manipulation impacts the entire chain.

Blockchain-based gaming applications, such as Kibo, TrueFlip and FunFair are already in existence. In these applications, players are paid back in bitcoins. Further, blockchain can also be used for inventory tracking.

In the resulting Q&A, Mr Riley was asked about the security of phones, in the wake of the Cambridge Analytica scandal. He suggested that more transparency, in the way of notifications to consumers, is to be expected.

Related Articles

View all

Synopsis

Français

Les technologies transformatrices et les opérateurs de loteries

Paul Riley, vice-président de l’innovation et des informations sur les loteries chez IGT, a présenté « Les technologies transformatrices et les opérateurs de loteries », un sujet fascinant qui abordait l’identité numérique, les applications, la 5G et la technologie « blockchain » (chaînes de blocs). Pour IGT, les opportunités numériques sur le marché de la loterie signifient qu’il faut tirer le meilleur parti des opportunités présentées par les technologies mobiles. Selon IGT, la blockchain devrait se trouver sur le « plateau de la productivité » dans les deux prochaines années ; elle mérite donc que l’on examine ses possibilités de plus près. Les opérateurs de loteries doivent continuer à investir massivement dans la recherche et le développement ; Apple et Google investissent chaque année 20 milliards de dollars dans la R&D.

Español

Las loterías y la transformación con nuevas tecnologías

El vicepresidente de innovación e información sobre loterías de IGT, Paul Riley, ofreció una fantástica presentación titulada “Las loterías y la transformación con nuevas tecnologías” en la que abordó temas como la identidad digital, las aplicaciones, 5G y blockchain. Para IGT las oportunidades digitales en el mercado de las loterías implican sacar el máximo provecho de las oportunidades que ofrecen los dispositivos móviles. Según IGT, se espera que blockchain alcance un “nivel estable de productividad” en los próximos años y por lo tanto merecerá la pena echar un vistazo más a fondo a las oportunidades que ofrezca. Las loterías tienen que seguir invirtiendo masivamente en investigación y desarrollo: Apple y Google invierten 20.000 millones de dólares al año en I+D.

Deutsch

Transformative Technologien und die Lotterien

Paul Riley, der Vice-President for Innovation and Lottery Information von IGT, hielt einen faszinierenden Vortrag mit dem Titel „Transformative Technologien und die Lotterien“, der sich mit Themen wie digitale Identität, Apps, 5G und Blockchain befasste. IGT vertritt die Meinung, dass digitale Geschäftsgelegenheiten auf dem Lotteriemarkt hauptsächlich im mobilen Geschäft winken. IGT zufolge wird sich die Blockchain-Technologie im Laufe der nächsten Jahre auf einem „Produktivitätsplateau“ befinden, weshalb Lotterien ihr Potential studieren sollten. Lotterien müssen auch weiterhin nachdrücklich in Forschung und Entwicklung investieren – Apple und Google geben beispielsweise 20 Mrd. USD pro Jahr für F&E aus.

Other Articles

View all

Consumer driven innovations

Jana Smejcova, Kantar   Millennials, Gen Xers and Boomers Differences in consumer behaviour in the sector are evident between “Millennials, Gen Xers and Boomers”. According to Kantar’......

Read more Synopsis: fr / es / de

EU: CEN TF456 standardisation online gambling commences its work and EL participates in discussions on illegal platforms and Subsidiarity

In April 2018, following long consultations with stakeholders, the European Commission mandated the European Standardisation Committee CEN to draft a standard for a list of criteria for reporting to t......

Read more Synopsis: fr / es / de

Sport 4 Life UK received the EL Sport Award 2018

Olli Sarakoski, President & CEO of Veikkaus Oy handing the EL Sport Award 2018 to Jack Skinner and Matthew Forsyth from Sport 4 Life UK The first EL Sport Award, along with a check for 5000 euro......

Read more Synopsis: fr / es / de

Industry Days 2018 – Navigating Towards Digital Opportunity

Masters of ceremony Jutta Buyse (deputy EL Secretary-General) and Arjan van’t Veer (EL Secretary General) were lively hosts throughout the two-day meeting, keeping delegates well informed of the a......

Read more Synopsis: fr / es / de

EL/WLA Sports Betting Seminar 2018: Winning in Sports Betting

  The19th edition of the yearly EL/WLA Sports Betting Seminar took place in Lyon on 15-17 May with the great support of the hosting lottery La Française des Jeux (FDJ). The event registered......

Read more Synopsis: fr / es / de

PR/Communications and Social Media Seminar

Nikola Vrdoljak, Director 404 Agency Croatia, set the scene by describing how “anxious” the world has become; where sharing is the natural choice rather than owning and where in our “non-linear......

Read more Synopsis: fr / es / de

Knowledge Sharing 2.0

The 2018 Knowledge Sharing seminar took place in Geneva on April 18-19, where it gathered around 50 participants interested to learn more about the latest trends in lottery markets and exchange of i......

Read more Synopsis: fr / es / de

A new President & CEO for SELAE

Jesús Huerta Almendro, President & CEO for Sociedad Estatal Loterías y Apuestas del Estado Jesús Huerta Almendro was born in Cadiz/Spain in 1965. He holds a Law degree, a Master's degree in H......

Read more Synopsis: fr / es / de

IGT: New Execs Combine Complementary Strengths with a Single Purpose

The two most recent executives to join IGT’s lottery organization combine a wealth of complementary experience, together giving customers a powerful ally in harnessing the main drivers of lottery......

Read more Synopsis: fr / es / de

Scientific Games: Instant Games and the Quest for New Growth

The European market is not yet tapping into the potential of instant scratch games, which have been much more popular in the U.S. The average instant weekly per capita spend for the Top 10 European lo......

Read more Synopsis: fr / es / de

European Lotteries launches new European Lotteries Corporate University

Following a review of the requirements in this area EL is presenting a new 3-module European Lottery Corporate University (ELCU). Designed for various levels of participants, three separate modules wi......

Read more Synopsis: fr / es / de

A great success for the joint EL/WLA CSR-RG seminar in Lisbon

These numbers show both a high level of interest in CSR and RG across the lottery sector, as well as an enduring commitment from EL and WLA members to each issue as a core tenet of their business. Aft......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

Read more

A new CEO for Svenska Spel

Patrik Hofbauer, CEO for Svenska Spel Patrik Hofbauer has extensive senior management experience and, in addition to his current role as CEO of Telenor Sweden, he has previously been CEO of Telenor......

Read more Synopsis: fr / es / de

Intralot: From waterfall product development to customer-centric, agile evolution: The role of the new Digital Service Platform

In nature, all organizations respond to changing environmental conditions by evolving themselves. It is a continuous struggle: change and adopt or perish. The same happens in the business world. The m......

Read more Synopsis: fr / es / de