Thinking “Out of the Box” on Responsible Gaming and Corporate Responsibility

The main aim of the Seminar, prepared and designed by a collaboration of the EL CSR-RG and WLA RG working groups, was to address a broad range of CR and RG topics and out-of-the-box innovative initiatives.
thinking

Stefania Colombo, CSR Manager, Lottomatica

The EL-WLA joint Corporate Social Responsibility and Responsible Gaming Seminar was held in Paris, France on September 19 to 21.

Ten years after the previous RG seminar in Paris, where the idea of EL RG standards was launched, this seminar was hosted by FDJ in France. Gathering 108 participants from 37 countries and 69 companies, and including 38 lotteries and some regulators, it offered a fabulous opportunity to share experiences between lotteries from all over the world.

It was prepared and designed by EL CSR-RG working group in collaboration with the WLA RG working group. The main aim of the seminar was to address a broad range of CR and RG topics, among which was to share as many innovations as possible; hence the title of the seminar was “Out of the Box”.

image_018

Hansjörg Höltkemeier, President of EL

image_136

Laura da Silva, founder of Silverfish Ltd from UK

A good mix of keynote speakers and case studies from lotteries were presented, and we aimed to balance the mix of presenters and topics across the seminar:

  • 9 keynote speakers and 15 speakers from lotteries;
  • 5 presentations on CR and 12 on Responsible Gaming;
  • 12 presentations from lottery staff and 8 from other speakers
  • 10 presentations from Europe and 8 from other continents
image_047

Catherine DeVrye, author and Executive Woman of the Year in Australia

The Seminar began with Stéphane Pallez, CEO of FDJ, welcoming everyone at the opening dinner.  Hansjörg Höltkemeier, President of EL, opened the sessions ahead of the first keynote speaker, both pointing at how important CR and RG are for lotteries and that, in these matters like many others, innovation is key.

Catherine DeVrye, author and Executive Woman of the Year in Australia, presented the audience with ideas that challenged conventional thinking and dared us to Think “Out of the Box”. She was followed by Laura da Silva, founder of Silverfish Ltd from UK, who gave us the latest inputs about CSR trends.

This overall introduction to CR was followed by a first look at the CSR guidelines, an enormous piece of work by the EL CSR-RG working group to widen the scope of lottery’s responsibility beyond RG – our core but not sole responsibility. Elena Perez, from GRI (Global Reporting Initiative) followed up with a presentation on the benefits of sustainability reporting. We started the second day by getting back to overall Corporate Responsibility with a keynote presentation from Dr. Alessia Coeli (Key referent of division “Welfare & Social Innovation”, Università Cattòlica Milan, Italy), to learn how CSR can be enhanced by using digital and social media.

 

 

After this keynote, we went into a deep dive on Responsible Gaming subjects, alternately with keynote speakers and case studies from lotteries. Among the 12 presentations on this topic, some by lottery staff, and other by keynote speakers, it’s worth highlighting the most highly rated by participants:

  • Dedicated program for the operator’s staff, from Ray – Finland
  • Big data techniques for early detection of problem gambling, from FDJ – France
  • Jon Kelly, outgoing CEO of Responsible Gaming Council, Canada, and his presentation “Is it time to rethink Responsible Gambling?”
  • Malcolm Bruce and Henrietta Bowden-Jones, from UK about “Do we have to worry about ourselves, as well as our customers?”
  • EL work on CSR Guidelines and related best practices
  • Harm minimisation, with the 2 presentations, by Lia Nower, from Rutgers University, New Jersey and Jean-Michel Delile, Fédération Addiction, from Bordeaux, France.

Furthermore, all presentations were rated at least 3 out of a maximum of 5. This is indeed proof of how interesting and relevant the seminar was for the audience.

image_329

Raymond Bovero, Director of Responsible Gaming at FDJ, Chair of the EL CSR-RG working group and Member of the WLA CSR-RG working group

 

image_413

Jean-Michel Delile, Fédération Addiction, from Bordeaux, France

The next challenge is how we can improve the usefulness of the next CSR-RG seminar! Again, the survey conducted with participants helps a lot on this:

  • The World Café at the end of day one was very well appreciated because it provided the opportunity to interact with other participants and to get deeper into the RG framework and certification process (both EL and WLA)
  • Workshops with smaller audiences where interactions with participants can be encouraged, was also frequently mentioned as a major interest for the future.

image_229

Jon Kelly, outgoing CEO of Responsible Gaming Council, Canada

image_259

Malcolm Bruce, UK

All this will be taken into account and help us to design the best possible future seminars, including getting the right balance between RG and CR topics. All the above give us the tools to improve again in our next seminar by setting up parallel sessions to both improve interaction with participants and align the content with their suggestions.

The summary from participants: “Case studies were very valuable, great mix of lectures, excellent content. World café was also an important part and organization and hospitality were great”.

Let us reiterate how much of a pleasure it was to lead the seminar as moderators – see you next year!

image_332

Dr. Alessia Coeli, Key referent of division “Welfare & Social Innovation”, Università Cattòlica Milan, Italy

image_236

Henrietta Bowden-Jones, UK

Related Articles

View all

Synopsis

Français
Réflexion sans idées préconçues sur le Jeu Responsable et la responsabilité sociétale des entreprises.  Le séminaire conjoint EL-WLA sur la responsabilité sociétale des entreprises et le Jeu Responsable a eu lieu à Paris, en France, du 19 au 21 septembre. Dix ans après le précédent séminaire JR (Jeu Responsable) à Paris, où l’idée des normes JR d’EL a été lancée, ce séminaire était organisé par la FDJ en France. La réunion a réuni 108 participants de 37 pays et 69 entreprises, dont 38 loteries et régulateurs, et a été préparée et conçue par le groupe de travail CSR-RG (Corporate Social Resposibility-Responsible Gaming [responsabilité sociétale des entreprises-Jeu Responsable]) d’EL en collaboration avec le groupe de travail RG de la WLA [World Lottery Association]. L’objectif principal du séminaire était d’aborder un large éventail de sujets relatifs à la RSE et au JR, parmi lesquels le plus grand nombre possible d’innovations ; d’où le titre du séminaire : Think « Out of the Box » (Pensez sans idées préconçues). Un bon mélange de conférenciers et d’études de cas de loteries a été présenté, et nous avons cherché à équilibrer le panachage de présentateurs et de sujets à travers le séminaire. Le séminaire a débuté avec Stéphane Pallez, PDG de la FDJ, qui accueillait l’ensemble des participants au dîner d’ouverture. Hansjörg Höltkemeier, président d’EL, a ouvert les sessions avant le premier orateur principal, tous deux soulignant l’importance de la RSE et du JR pour les loteries et le fait que, pour ces questions comme beaucoup d’autres, l’innovation est la clé. L’introduction à la RSE a été suivie d’un premier regard sur les lignes directrices de la RSE, un travail considérable du groupe de travail CSR-RG d’EL pour élargir la portée de la responsabilité de la loterie au-delà du JR – notre responsabilité principale, mais pas unique. Permettez-nous de vous rappeler combien il nous a plu de conduire le séminaire en tant qu’animateurs – à l’année prochaine !
Español
El pensamiento creativo en el juego responsable y la responsabilidad corporativa.  Del 19 al 21 de septiembre tuvo lugar en París, Francia, el Seminario sobre juego responsable y responsabilidad corporativa organizado por Loterías Europeas y WLA. Este seminario ha sido organizado en Francia por FDJ, diez años después del seminario anterior sobre Juego responsable en París en el que se presentó la idea de los estándares de juego responsable de Loterías Europeas. El seminario, preparado y diseñado por el grupo de trabajo de juego responsable y responsabilidad social corporativa (RSC-JR) de Loterías Europeas, reunió a 108 participantes provenientes de 37 países y 69 empresas, e incluyó a 38 loterías y reguladores. El objetivo principal del seminario fue el de tratar un amplio espectro de temas relativos al juego responsable y la responsabilidad corporativa, además de compartir tantas innovaciones como fuera posible. De ahí la referencia al “pensamiento creativo” en su título. En el seminario tratamos de equilibrar la variedad de conferenciantes y temas, y se presentaron diversos casos de estudio de loterías por parte de distintos conferenciantes. El seminario comenzó con la bienvenida de Stéphane Pallez, Director ejecutivo de FDJ, que recibió a los participantes en la cena inaugural. Hansjörg Höltkemeier, Presidente de Loterías Europeas, abrió las sesiones junto con el primer conferenciante. Ambos señalaron la importancia de la responsabilidad corporativa y el juego responsable en el sector de loterías e indicaron por qué, en estas cuestiones como en muchas otras, la clave está en la innovación. La presentación de responsabilidad corporativa fue seguida de un primer acercamiento a las directrices de responsabilidad social corporativa, un magnífico trabajo realizado por el grupo de trabajo de RSC-JR de Loterías Europeas que trata de ampliar el alcance de la responsabilidad de la lotería más allá del juego responsable: nuestra responsabilidad central, pero no la única. ¡Queremos reiterar que fue un placer moderar este seminario; nos vemos el año que viene!
Deutsch
Denken Sie über den Tellerrand hinaus, wenn es um verantwortungsvolles Spielen und unternehmerische Verantwortung geht.  Das gemeinsam mit EL-WLA durchgeführte Corporate Social Responsibility und Responsible Gaming Seminar fand vom 19. bis 21. September in Paris, Frankreich statt. Zehn Jahre nach dem vorherigen RG-Seminar in Paris, wo die Idee der EL RG Standards gestartet wurde, wurde dieses Seminar von der FDJ in Frankreich veranstaltet. Der Zusammenschluss von 108 Teilnehmern aus 37 Ländern und 69 Unternehmen sowie 38 Lotterien und Regulatoren wurde von der EL CSR-RG Arbeitsgruppe in Zusammenarbeit mit der Arbeitsgruppe WLA RG vorbereitet und konzipiert. Das Hauptziel des Seminars war es, eine breite Palette von CR- und RG-Themen anzusprechen, um möglichst viele Innovationen zu teilen; daher der Titel des Seminars „Über den Tellerrand hinaus denken“. Es wurde eine gute Mischung aus Keynote-Referenten und Fallstudien aus Lotterien vorgestellt und wir wollten die Mischung von Moderatoren und Themen über das Seminar hinweg ausgleichen. Das Seminar begann mit Stéphane Pallez, CEO der FDJ, der alle beim Eröffnungsdinner begrüßte. Hansjörg Höltkemeier, Präsident von EL, eröffnete die Sitzungen vor dem ersten Hauptredner und zeigte auf, wie wichtig CR und RG für Lotterien sind, und dass in diesen Fragen wie bei vielen anderen die Innovation von zentraler Bedeutung ist. Der Einführung in die CR folgte ein erster Blick auf die CSR-Richtlinien, ein enormes Stück Arbeit der EL CSR-RG-Arbeitsgruppe, um den Aufgabenbereich der Lotterie über RG hinaus zu erweitern – unser Kern, aber nicht unsere alleinige Verantwortung. Lassen Sie uns wiederholen, wie viel Freude es war, das Seminar als Moderatoren zu führen – bis zum nächsten Jahr!  

Other Articles

View all

Publication of the European Lotteries CSR GUIDELINES coming soon

All over the world, more and more companies are integrating sustainable standards and policies in order to carry out their business in a way that will better manage their risks, anticipate consumer......

Read more Synopsis: fr / es / de

New European Commission report on evaluation of regulatory tools for enforcing online gambling

The report is a result of a Call for Tender (No 641/PP/GRO/IMA/17/1131/9610) for a Study to “ascertain which enforcement tools EU/EEA Member States use, how effective they are and how the regulato......

Read more Synopsis: fr / es / de

Scientific Games | Instant Games’ Epic Evolution

Instant Games’ Epic Evolution Back in 1978, when instant “scratch” games were introduced in the European lottery market, ABBA and the Bee Gees topped the charts and a gallon of petrol cost £......

Read more Synopsis: fr / es / de

Intralot | Trends vs Fads

The idea that change is accelerating is a common place. A simple search for “exponential change” on any internet engine would yield an infinite number of articles on the topic, written by reputabl......

Read more Synopsis: fr / es / de

EL takes part in the OECD consultation on tax challenges of digitalisation

Possible solutions to the tax challenges of digitalisation In March 2018, the European Commission proposed new rules to ensure that digital business activities are taxed in a fair way in the EU. Gi......

Read more Synopsis: fr / es / de

European Lotteries adds new ‘Executive’ Module to its Corporate University ELCU

The ELCU – EXECUTIVE will be held over 1 ½ days and is designed for professional staff from Lottery Operators, Suppliers and Regulators who have sufficient experience to actively and usefully parti......

Read more Synopsis: fr / es / de

Martin Adams – Combining AI & Traditional Marketing to Build a Better Brand & Tell Better Stories

Martin ADAMS, CEO of Codec.ai, Marketing & Innovation Advisor, UK The issue? The issue is audiences are fractured and fragmented, it’s so easy to fail to engage with audiences in culture and......

Read more Synopsis: fr / es / de

Marcel Ribbens – An Outside Perspective from an Insider

Ribbens outlined what he believed we needed to challenge, in order to move into the digital age that is ever growing in the current climate. His first point was amending our way of thinking – we n......

Read more Synopsis: fr / es / de

Zoe Cairns – What’s Hot & What’s Not in Social Media Presence Today

Zoe CAIRNS, CEO at ZC Social Media, International Social Media Speaker, Trainer & Consultant, UK Speaking at the EL/WLA Marketing seminar, Zoe Cairns addressed just what’s hot in today’s soc......

Read more Synopsis: fr / es / de

David Caygill – The 10 Marketing Trends that you Need to Know for 2019

David Caygill, Managing Director Innovation Division, Iris Worldwide, UK His first point, experience is everything, underpins every brand. In the days where technology is at the forefront of convers......

Read more Synopsis: fr / es / de

IGT | Are the bats & faangs biting yet?

The major players in today’s advanced and emerging markets are commonly known by two acronyms: “FAANGs” ─ Facebook, Amazon, Apple, Netflix and Google ─ and their Asian counterparts, “BAT......

Read more Synopsis: fr / es / de