The EL Innovation Workgroup builds on its momentum

By Matt Godfrey, Head of Consumer Strategy & Innovation at Camelot, and Chair of the European Lotteries Innovation Group (ELIG).

innovation

As the world constantly changes around us – with technology developing apace, competitors coming in all shapes and forms, and our players’ expectations getting ever higher – we, as lottery operators, need to innovate to stay relevant, appealing and convenient. But that’s hard, right?

photo-matt-godfrey

Matt Godfrey, Head of Consumer Strategy & Innovation at Camelot

Matt Godfrey, Head of Consumer Strategy & Innovation at Camelot, and Chair of the European Lotteries Innovation Group (ELIG)So what can we do to better enable each other for this challenge? Back in 2014, the European Lotteries Innovation Group (ELIG) –  as it is now known – was founded by Wojciech Szpil, former CEO at Totalizator Sportowy Sp. z o.o., and led by Elisabeth Römer-Russwurm, Head of Marketing & Product Development at Österreichische Lotterien. The idea of the Group is to inspire, connect and engage the EL community in innovation. Elisabeth and the founding group members have done a brilliant job creating interest and getting a wide range of lotteries and individuals involved.

The stand-out success of the first few years of the ELIG were the events the Group hosted – and they are a great foundation to build upon. The events are designed around three themes: Seminars to unlock knowledge from inside and outside of the industry; Methodology Workshops to give hands-on, practical skills; and Awards to celebrate and reflect on innovation successes.

For example, we held a Design Thinking Workshop in February 2015 in London. The workshop was led by Hester Hilbrecht, an Innovation Manager and Design Thinking Coach at SAP, and gave the 40+ attendees a general understanding of the design thinking process and how to apply it practically. The Innovation Seminar, which was hosted by Totalizator Sportowy Sp. z o.o. in Warsaw in November 2015, was also hugely exciting and topical. It brought together lots of start-ups – including rising star Uber – to explore how lotteries can work with start-ups, and accelerator schemes to come up with new and innovative ideas.

The 2015 EL Innovation Awards in Olso were a point in time to come together and celebrate the achievements and successes within our lotteries. We decided to select Jury Members outside the industry to provide a fresh perspective on the different submissions. The knowledgeable Jury included innovation experts, academic professors and the Editor-in-Chief of Wired Italia. We had over 20 quality applications – which really did showcase how innovative the industry can be – and Austrian Lotteries walked away with the top prize for their idea ‘TeamTipp’ – the concept of which was to have players win and share together, in order to feel part of a wider gaming community.

So, nearly three years on from the ELIG’s inception, what’s next for the Group? At the beginning of 2016, the responsibility of the co-ordination of ELIG came to Camelot – with Andy Duncan being the Executive Sponsor and myself the Chair. Since then, we’ve gained a few new members and the group is going from strength to strength.

Building on the success of the previous events, the first aim is to host even more inspiring and engaging events for the community – getting more people participating and sharing their experiences. So, we’re excited to be hosting a sold-out Methodology Workshop on 5-6 December in the heart of London’s tech city with leading digital transformation agency, Decoded. This will be a really hands-on, practical session and will give attendees an introduction to the newest methods for developing digital products and services. By the end of the two days, we’re hoping attendees will have a better awareness of the different innovation methodologies currently out there, an increased knowledge of the tools available to speed up the pace of innovation, and the confidence to apply these methods in their daily work.

April 2017 will also see the second Innovation Seminar, hosted by SiSAL in Milan at The Talent Garden – a specially-designed location where start-ups, innovators and corporates meet. Attendees will hear from world-class speakers who are at the heart of innovation, giving their insight, experience and perspectives on cutting-edge topics. We will also hear from inside the lottery industry about the experience and learnings of working in new ways and delivering innovations. So, keep an eye out for registration opening soon!

And, in June next year, the EL Congress returns in Krakow and we are delighted to announce the opening of submission platform for the 2017 Awards! You have until April 2017 to make your submissions – so please take part as we can all benefit from seeing the best ideas implemented from our community given the spotlight. It also gives us the opportunity to consider what might work in our own lotteries.

Finally, our second key aim for the ELIG going forward is to develop an ‘always on’ digital network to allow the community to inspire each other and connect throughout the year on a day-to-day basis. The vision of this was presented by Andy Duncan and myself at the Industry Days in Marrakech. Exploration is underway to make this a reality, and we intend to use the tools of innovation to test and learn our way to the best idea.

Updates on this to follow next year, but if you would like to participate in the testing of this, or enquire about any of the events, then please do get in touch with me: matt.godfrey@camelotgroup.co.uk. We look forward to working together in 2017 and beyond to inspire, connect and engage the EL community in innovation.

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Synopsis

Français
Le groupe de travail Innovation d’EL poursuit sur sa lancée.  Au début de 2016, la responsabilité de la coordination d’ELIG est revenue à Camelot, Andy Duncan étant le promoteur et moi-même le président. S’appuyant sur le succès des événements précédents, le premier objectif consiste à organiser des événements encore plus inspirants et attrayants pour la communauté, en faisant participer plus de personnes et en les invitant à partager leur expérience. Nous sommes donc ravis d’organiser un atelier de méthodologie à guichets fermés les 5 et 6 décembre au cœur de la ville technologique de Londres, avec la principale agence de transformation numérique, Decoded. En avril 2017 aura lieu le deuxième Séminaire Innovation, organisé par SiSAL à Milan au The Talent Garden, site spécialement conçu pour que les start-up, les innovateurs et les entreprises se rencontrent. Les participants entendront des orateurs de calibre mondial qui sont au cœur de l’innovation et qui partageront des renseignements et leur expérience en donnant leur point de vue sur des sujets de pointe. Au cœur de l’industrie de la loterie, il sera également question de l’expérience et des apprentissages relatifs aux nouvelles façons de travailler et de proposer des innovations. Alors gardez un œil sur l’ouverture des inscriptions à venir ! Et en juin prochain, le congrès EL revient à Cracovie et nous sommes ravis d’annoncer l’ouverture de la plateforme de soumission pour les Prix 2017 ! Vous avez jusqu’au mois d’avril 2017 pour soumettre votre candidature. Alors participez, car nous pouvons tous bénéficier des meilleures idées mises en œuvre dans notre communauté à la lumière des projecteurs. Cela nous donne également l’occasion d’examiner ce qui pourrait fonctionner dans nos propres loteries. Les mises à jour à ce sujet arriveront l’année prochaine, mais si vous souhaitez participer à l’essai de ceci, ou de vous renseigner sur l’un des événements, alors n’hésitez pas à me contacter : matt.godfrey@camelotgroup.co.uk. Nous avons hâte de travailler ensemble en 2017, et au-delà, pour inspirer, communiquer et mobiliser la communauté EL autour de l’innovation.
Español
El impulso de crecimiento del grupo de trabajo de innovación de Loterías Europeas.  A principios de 2016, el responsable de la coordinación de ELIG vino a Camelot, contando con mi presencia como Director y la de Andy Duncan como Patrocinador ejecutivo. Para continuar con el éxito de eventos anteriores, el primer objetivo es realizar eventos aún más inspiradores y en los que la comunidad se implique al máximo participando y compartiendo sus experiencias. Por ello, estamos entusiasmados de organizar un Taller de metodología, que ya está completo y se llevará a cabo el 5 y 6 de diciembre, en el corazón de la city tecnológica londinense, con Decoded, la agencia líder en transformación digital. En abril de 2017 se realizará el segundo Seminario de innovación, organizado por SiSAL en el Talent Garden de Milán: una ubicación especialmente diseñada para el encuentro de start-ups, agentes innovadores y empresas. Los asistentes podrán escuchar a conferenciantes de talla mundial, líderes en innovación, que compartirán sus pensamientos, experiencia y perspectivas sobre temas de vanguardia. También conoceremos más a fondo la experiencia y el aprendizaje del sector de la lotería en cuanto a innovación y nuevas formas de trabajo. ¡Las inscripciones se abrirán pronto, no se lo pierda!   Además, en junio del año que viene, tendrá lugar en Cracovia el Congreso de Loterías Europeas, y nos complace anunciar que ¡ya está abierta la plataforma de presentación de candidaturas para los Premios 2017! Puede enviar sus candidaturas hasta abril de 2017; le invitamos a formar parte de un evento en el que todos nos beneficiaremos al conocer las mejores ideas implementadas en nuestra comunidad. También tendremos la oportunidad de considerar estrategias de trabajo en nuestras propias loterías.   El año que viene ofreceremos más información, pero si quiere participar en el proceso de pruebas o informarse sobre cualquiera de los eventos, puede ponerse en contacto conmigo: matt.godfrey@camelotgroup.co.uk. Esperamos seguir trabajando juntos en 2017 y más allá para inspirar, conectar e implicarnos en la innovación de la comunidad de Loterías Europeas.
Deutsch
Die EL Innovation Workgroup baut auf ihrer Dynamik auf.  Anfang 2016 kam die Koordination von ELIG zu Camelot – Andy Duncan als Executive Sponsor und ich selbst als Vorsitzender. Aufbauend auf dem Erfolg der bisherigen Veranstaltungen ist es das erste Ziel, noch mehr inspirierende und engagierende Veranstaltungen für die Gemeinschaft zu organisieren – damit immer mehr Menschen teilnehmen und ihre Erfahrungen teilen. Also, wir freuen uns, einen ausverkauften Methodology Workshop vom 5. bis 6. Dezember im Herzen der Londoner Tech City mit der führenden digitalen Transformationsagentur Decoded durchzuführen. Im April 2017 findet das zweite Innovationsseminar statt, das von SiSAL in Mailand im The Talent Garden veranstaltet wird – einem speziell gestalteten Ort, an dem sich Start-ups, Innovatoren und Unternehmen treffen. Die Teilnehmer werden von Weltklasse-Referenten hören, die im Mittelpunkt der Innovation stehen und ihre Einsichten, Erfahrungen und Perspektiven zu innovativen Themen vermitteln. Wir werden auch in der Lotteriebranche über die Erfahrungen und das Lernen lernen, neue Wege zu gehen und Innovationen zu liefern. Also, behalten Sie die baldige Registrierung im Auge!   Und im Juni nächsten Jahres kehrt der EL-Kongress nach Krakau zurück und wir freuen uns, die Eröffnung der Submission-Plattform für die 2017er Awards bekannt geben zu können! Sie haben bis April 2017 Zeit, um Ihre Einreichungen vorzunehmen – also nehmen Sie bitte teil, da wir alle davon profitieren können, die besten Ideen aus unserer Community zu sehen, die im Rampenlicht stehen. Es gibt uns auch die Möglichkeit, zu prüfen, was in unseren eigenen Lotterien funktionieren könnte.   Updates auf dieses folgen im nächsten Jahr, aber wenn Sie es überprüfen oder mehr über diese Veranstaltungen erfahren möchten, dann wenden Sie sich bitte direkt an mich: matt.godfrey@camelotgroup.co.uk. Wir freuen uns auf die Zusammenarbeit im Jahr 2017 und darüber hinaus, die EL-Community zu begeistern, zu verbinden und mit Innovation zu engagieren.

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