Szerencsejatek celebrate 20 years of the “Scandinavian” lotto

To mark 20 years of the Scandinavian Lottery - one of Hungary’s most popular lottery games – Hungarian National Lottery Company, Szerencsejáték Zrt. organised the 2019 Super Concert with Canadian singer Bryan Adams and Wellhello, one of the best-known Hungarian pop bands. This year’s edition surpassed previous figures with more than 70,000 people at Hungary’s most iconic locations, Heroes’ Square. The event was supported by a 360 degree 4-weeks integrated campaign with special focus on using social media tools.

Bryan Adams gave two exclusive interviews and four lucky winners had the opportunity to meet the star in person as part of a Meet & Greet event. The concert exceeded expectations and showcased some unique technical solutions including an unforgettable audio experience, worthy of any great rock concert! Promotion for the event included internal and external marketing and communication campaigns and social media activities. Szerencsejáték Zrt. received praise for the outstanding quality of the concert, excellent technical delivery and the high degree of security.

Sales were supported by Szerencsejáték Zrt.’s four mobile lottery stores and four charity lottery ticket sales units on site, generating sales revenues three times the amount recorded last year.

In tune with its CSR programmes, Szerencsejáték Zrt. paid particular attention to people with disabilities, providing them with a dedicated accessible stand in the audience – three times bigger than in 2018. In addition to Heroes’ Square and the surrounding areas, three mobile spectator stands filled up with people during the event, giving as many people as possible the opportunity to enjoy the concert.

For pictures and footage of the Super Concert, visit Szerencsejáték Zrt.’s social media platforms or its video sharing page at https://www.youtube.com/watch?v=ZTjT7UuD7Go.

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Synopsis

Français

Szerencsejatek fête les 20 ans du loto « scandinave »

Plus de 70 000 personnes ont participé au super concert 2019 avec le chanteur canadien Bryan Adams et Wellhello, organisé par Szerencsejáték Zrt., marquant les 20 ans de la loterie « scandinave », l’un des jeux de loterie les plus populaires de Hongrie. Bryan Adams a donné deux entretiens exclusifs et quatre heureux gagnants ont eu l’occasion de rencontrer la star en personne dans le cadre d’une rencontre organisée. Szerencsejáték Zrt. a reçu les félicitations pour la qualité exceptionnelle du concert, l’excellente livraison technique et le haut niveau de sécurité. Les ventes ont été soutenues par quatre magasins de loterie mobiles et quatre unités de vente de billets de loterie de bienfaisance sur le site.

En accord avec ses programmes CRS, Szerencsejáték Zrt. a prêté une attention particulière aux personnes handicapées, en leur fournissant un stand accessible dédié. Trois tribunes de spectateurs mobiles ont été ajoutées à l’espace sur la place des héros et dans les zones environnantes pour permettre à chacun de regarder le concert.

Español

Szerencsejatek celebra 20 años de lotería «escandinava»

Más de 70 000 personas asistieron al Super Concert de 2019 del cantante canadiense Bryan Adams y Wellhello, organizado por Szerencsejáték Zrt., que marcó 20 años de la lotería escandinava, uno de los juegos de lotería más populares de Hungría. Bryan Adams concedió dos entrevistas exclusivas y cuatro afortunados ganadores tuvieron la oportunidad de conocer a la estrella en persona como parte de un evento Meet & Greet. Szerencsejáték Zrt. recibió elogios por la calidad extraordinaria del concierto, la magnífica ejecución técnica y el alto grado de seguridad. Cuatro tiendas ambulantes de lotería y cuatro unidades de venta de billetes de lotería benéfica en el evento incrementaron las ventas.

Conforme con sus programas de CSR, Szerencsejáték Zrt. prestó especial atención a las personas con diversidad funcional, de modo que puso a su disposición un puesto accesible. Se añadieron tres puestos móviles de espectadores al espacio de la plaza de los Héroes y las zonas circundantes para dar a todos la oportunidad de ver el concierto.

Deutsch

Szerencsejatek feiert 20 Jahre „skandinavisches“ Lotto

Über 70.000 Menschen nahmen 2019 an einem Superkonzert mit dem kanadischen Sänger Bryan Adams und Wellhello teil, das von Szerencsejáték Zrt. anlässlich des 20-jährigen Jubiläums der skandinavischen Lotteriemarke veranstaltet wurde, einer der beliebtesten Lotterien Ungarns. Bryan Adams gab zwei exklusive Interviews und vier glückliche Gewinner hatten die Gelegenheit, den Star im Rahmen eines Meet & Greet Events persönlich zu treffen. Szerencsejáték Zrt. erhielt viel Lob für die herausragende Qualität des Konzerts, die ausgezeichnete Technik und das hohe Sicherheitsniveau. Der Verkauf wurde von vier mobilen Lotteriegeschäften und vier Verkaufsstellen für Lotterien zu einem wohltätigen Zweck vor Ort unterstützt.

Im Einklang mit seinen CSR-Programmen hatte Szerencsejáték Zrt. mit einem speziellen barrierefreien Stand insbesondere an behinderte Menschen gedacht. Drei mobile Tribünen am Heroes' Square und in den umliegenden Vierteln wurden zum Angebot hinzugefügt, um jedem die Möglichkeit zu geben, das Konzert mitzuverfolgen.

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