NOVOMATIC Lottery Solutions: Ready to be Future Ready
From Gartner: “Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.”
FACT: For most lotteries 85%+ of sales happen in retail.
Global management consulting firm Kurt Salmon points out:
“The growth of e-commerce has progressed unabated in recent years. Since 2011 it has in fact accelerated further compared with previous years to an average of 14% a year.1 However, total retail turnover in Germany has stagnated, with average annual growth of just 1% over the same period. What are the consequences of this for physical retailers?”
Most people in technology thought that retail would eventually disappear, with all acquisitions made online. This clearly has not been, and will not be, the case. Retail will always continue to exist, but it must evolve. It is widely accepted that attractive, personalized offerings coupled with independent advice (ratings) enhance the supplier/customer relationship. Retail has to harness this power of digital services in combination with ubiquitous access to high quality mobile internet to deliver new and exciting opportunities that improve sales while keeping a solid eye on responsible and socially acceptable levels of gambling.
But how far forward could we go if we were to truly embed a visionary culture of change in our industry that anticipates market demands by starting with the intent to exceed the expected?
NLS’ Technical Visionary, Ólafur Andri Ragnarsson, answers the question this way: “Too many industries fall into the infamous “Prevailing Technology Trap” in which current and dominant technology restricts new innovations. A competitive edge is only realized when entrepreneurial thinking and imagination are valued as fundamental assets in every product development and/or project implementation. Then, and only then, will you elude the ‘Prevailing Technology Trap’ and revolutionize an industry.”
Mr. Ragnarsson’s title was very purposely selected: Technical Visionary.
His words describe the philosophy and attitude needed to embrace the power of change that is happening at digital speed in our global society. We know our lottery product is an entertainment product and that our competition is the full range of entertainment options; video, casino, movies, concert, sports events, etc.… But have we earnestly embraced a forward-looking attitude that propels us to ask “Why not?” at every opportunity to leverage change? Or do we simply target the next incremental improvement to the existing model of lottery entertainment?
The magnitude of the public/government accountability of the lottery product and lottery operations weighs very heavy on every industry stakeholder, and so we diligently ask “Why?” is it best to make a system, or a game, or a service change. This reality has always played a significant part in the operator/vendor relationship, in product development, in business expansion. Conservative, incremental change, often dependent on enabling legislation, has been the law of our land, with very good reason.
The message NLS would like to bring to our industry is—asking “Why not?” run, even leap, ahead of change to revive and reinvent lottery? The key is to balance the indisputable need for integrity and security with the passion and energy to innovate beyond the expected. Such is the modus operandi at NLS.
We introduced this philosophy, which we have branded “BAMM!”, at the European Lotteries 2016 Industry Days conference to explain the NLS corporate culture and the impact of that culture for lottery operators. Akin to the Google management model of inclusion, collaboration, and shared ownership, NLS team members are encouraged to embrace every opportunity to harness the force of cultural, technological, or societal change to leap ahead of the status quo —BAMM!, the force of moving, of running, forward. Collectively, each segment of NLS operations comes together to discuss case studies, research, and innovations to ask “Why not?” and “Are we ready?” The culture of collaborative innovation is thriving, to the benefit of the industry.
Adapt or die
In what has become a technologically stagnant market, some suppliers are racing to rebuild their existing systems to emulate the technological currency of today’s fast moving and technologically advanced players. The following question needs to be answered:
“Are you working to catch up with a technology that is already out of date?”
As cloud computing takes over, new architectures emerge such as microservices. Microservices have transformed the way developers are building and deploying applications in the era of modern cloud infrastructure. Microservices architectures are designed to separate components into discrete functional elements or individual services, thereby reducing complexity and increasing scalability.
What once was not possible becomes possible with cloud technologies. Instead of having a monolith software that requires big deployments, software is split up into small services in which each service is a single updatable unit. To add a feature, just add a microservice and deploy. The services are like Lego bricks and can be put together to create an application. The key to this are Application Programming Interfaces (APIs), the language of the internet today. With APIs and microservices, truly customized, truly Omni-channel solutions are quickly and reliably deployed and fully supported by NLS.
Mobile solutions are built using the principles of Responsive Web Design, delivering a single solution that dynamically adapts to the player‘s device. The player experience remains constant and coherent, no matter where or how he connects to the lottery. Can mobile based applications store favorite numbers, warn of big jackpots and eliminate the risk of ‘forgotten’ wins? Of course they can! Could native apps keep track of loyalty points, drive promotions and even promote socially responsible co-operative play? Yes of course, as NLS can demonstrate.
Be Future Ready!
As we continually examine the intersection of consumerism, technology, and personal experience through the lens of empowered, passionate lottery professionals, we will inevitably continue to find new possibilities for energizing and exciting tomorrow’s players. Boundaries grow as you explore them. And, when we all work this way, BAMM! we propel our industry.
This content is offered by NOVOMATIC Lottery Solutions. For more information visit www.novomaticls.com.
- Les micro-services ont transformé la manière qu’ont les développeurs de construire et de mettre en place les applications à l’ère des infrastructures modernes dématérialisées.
- Les APIs sont aujourd’hui le langage d’Internet. Avec les APIs et les-micro services, complètement personnalisés, des solutions d’omnicanalité, prises en charge par le système en ligne, sont mises en place rapidement et de manière fiable.
- Des solutions mobiles sont établies selon les principes de conception de sites Internet adaptatifs. Elles permettent la mise en place d’une solution unique qui s’adapte de manière dynamique à l’appareil de l’utilisateur.
- los microservicios han transformado la forma en que los desarrolladores elaboran y despliegan aplicaciones en la era de la moderna infraestructura en la nube.
- API es el idioma del Internet actual. Con los microservicios y las API, realmente personalizados, se pueden desplegar de forma rápida y fiable auténticas soluciones omnicanal y con el completo respaldo de NLS.
- Las soluciones móviles se desarrollan utilizando los principios de Diseño Responsable de la Red, y proporcionan una única solución que se adapta de forma dinámica al dispositivo del jugador.
- Micro-Services haben die Art und Weise verändert, in der Entwickler in Zeiten der modernen Cloud-Infrastruktur Anwendungen erstellen und einsetzen.
- API ist die gegenwärtige Sprache des Internets. Mit APIs und Mikro-Services können wahrhaftig maßgeschneiderte, mehrere Kanäle umfassende Lösungen schnell und zuverlässig eingesetzt und von NLS voll unterstützt werden.
- Mobile Lösungen basieren auf der Anwendung der Prinzipien des Responsiven Webdesigns und bieten eine einzige Lösung, die sich dynamisch an das Gerät des Spielers anpasst.
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