President’s Perspective

Dear Members, Dear Partners, Dear Friends,

Most of us are back on the driving seats at our Lotteries but I am sure that we all brought back with us several great memories from this sunny summer-break which is now slowly almost behind us. A new exciting season is starting nevertheless and recharged our bodies and our minds, we are ready to make the most out of the very busy coming months. Before addressing what is ahead of us, I would like to spend a few words mentioning the important events EL has successfully hosted in the last months, and I am referring to the EL Sport Betting Seminar and of course the 2018 EL Industry Days in Prague.

As you will be able to read further in the dedicated articles in the Magazine, the 19th edition of the yearly EL/WLA Sports Betting Seminar took place in Lyon on 15-17 May with the great support of the hosting lottery La Française des Jeux (FDJ). The event registered an all-time record of 140 participants from all over the world, confirming a solid collaboration with WLA and the strong support of our attendees. Just less than three weeks later the big family EL family gathered together in the beautiful city of Prague, in occasion of the 2018 Industry Days. It has been as usual a great pleasure to see so many of you in Prague and thanks to the great support given by EL Premium and Semi-Premium Partners together with Sazka as hosting lottery, the event has been a great success and a very important moment for EL as such, since we hosted our General Assembly as well on those days. In this edition of the magazine you will find some very interesting articles that resume the most relevant contributions that were given during these very intense days of meetings and presentations. Take your time to read them because our Partners really did bring on the table many interesting topics, on the players’ world and on the latest technologies and trends in lotteries too.

Back to the present, we have eight very important months ahead of us before the European elections that will bring several relevant changes at the EU political panorama, and before our EL 2019 Congress in Antwerp Belgium were our association as well will be asked to vote on its leadership. EL is ready to support its Members through these intense months and to work relentless towards the ambitious objectives agreed during the last General Assembly. There are many other topics I would like to touch upon, but due to the few lines I have been granted, I would like to conclude raising your attention to an EL initiative I care a lot, European Lotteries Corporate University (ELCU), that thanks to the commitment of our SG Arjan van ‘t Veer and our honorary President Ray Bates, will be back as of September 2018, hosted by PLI Ireland. Take a few moments to read the related article and see the ambitious project behind it: it could be a great opportunity for you or some of your colleagues!

Yours Sincerely,

Hansjörg Höltkemeier

EL President

Other Articles

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Consumer driven innovations

Jana Smejcova, Kantar   Millennials, Gen Xers and Boomers Differences in consumer behaviour in the sector are evident between “Millennials, Gen Xers and Boomers”. According to Kantar’......

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EU: CEN TF456 standardisation online gambling commences its work and EL participates in discussions on illegal platforms and Subsidiarity

In April 2018, following long consultations with stakeholders, the European Commission mandated the European Standardisation Committee CEN to draft a standard for a list of criteria for reporting to t......

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Digital Opportunities in a Player’s World

Eight-second attention span “45% of people have participated in any form of gambling in the past four weeks”, stated Robin Bowler, Playtech’s Government Markets Director, as he referenced a r......

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Transformative Technologies and Lottery

A mobile identity? “People’s phones equals their identity, passively and actively”, Mr Riley kicked off his presentation. He added that, in his view, mobile phones could become a digital pass......

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The Holy Grail

Lotteries need to stay relevant to the next generation of players and “compete on a level playing field against direct and indirect competition”. NLS believe that having engaging content is key......

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Enhancing Lottery Responsiveness to Player Needs through Intelligent Systems Design

Accenture’s Alberto Bergamini kicked off the panel with a passionate presentation on unlocking the value of digitisation through intelligent systems design for the customer experience. Creating an......

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Digital Empowerment of the Lottery Industry

Data, data, data Customer data received by lottery and gaming companies is undoubtedly crucial to the provision of lottery solutions and tailoring solutions to customer preferences. The data being......

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How technology is raising the bar in sportsbook integrity

10,000 football matches per week! Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and......

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Sport 4 Life UK received the EL Sport Award 2018

Olli Sarakoski, President & CEO of Veikkaus Oy handing the EL Sport Award 2018 to Jack Skinner and Matthew Forsyth from Sport 4 Life UK The first EL Sport Award, along with a check for 5000 euro......

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Industry Days 2018 – Navigating Towards Digital Opportunity

Masters of ceremony Jutta Buyse (deputy EL Secretary-General) and Arjan van’t Veer (EL Secretary General) were lively hosts throughout the two-day meeting, keeping delegates well informed of the a......

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EL/WLA Sports Betting Seminar 2018: Winning in Sports Betting

  The19th edition of the yearly EL/WLA Sports Betting Seminar took place in Lyon on 15-17 May with the great support of the hosting lottery La Française des Jeux (FDJ). The event registered......

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PR/Communications and Social Media Seminar

Nikola Vrdoljak, Director 404 Agency Croatia, set the scene by describing how “anxious” the world has become; where sharing is the natural choice rather than owning and where in our “non-linear......

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Knowledge Sharing 2.0

The 2018 Knowledge Sharing seminar took place in Geneva on April 18-19, where it gathered around 50 participants interested to learn more about the latest trends in lottery markets and exchange of i......

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A new President & CEO for SELAE

Jesús Huerta Almendro, President & CEO for Sociedad Estatal Loterías y Apuestas del Estado Jesús Huerta Almendro was born in Cadiz/Spain in 1965. He holds a Law degree, a Master's degree in H......

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IGT: New Execs Combine Complementary Strengths with a Single Purpose

The two most recent executives to join IGT’s lottery organization combine a wealth of complementary experience, together giving customers a powerful ally in harnessing the main drivers of lottery......

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Scientific Games: Instant Games and the Quest for New Growth

The European market is not yet tapping into the potential of instant scratch games, which have been much more popular in the U.S. The average instant weekly per capita spend for the Top 10 European lo......

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European Lotteries launches new European Lotteries Corporate University

Following a review of the requirements in this area EL is presenting a new 3-module European Lottery Corporate University (ELCU). Designed for various levels of participants, three separate modules wi......

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A great success for the joint EL/WLA CSR-RG seminar in Lisbon

These numbers show both a high level of interest in CSR and RG across the lottery sector, as well as an enduring commitment from EL and WLA members to each issue as a core tenet of their business. Aft......

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Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

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A new CEO for Svenska Spel

Patrik Hofbauer, CEO for Svenska Spel Patrik Hofbauer has extensive senior management experience and, in addition to his current role as CEO of Telenor Sweden, he has previously been CEO of Telenor......

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Intralot: From waterfall product development to customer-centric, agile evolution: The role of the new Digital Service Platform

In nature, all organizations respond to changing environmental conditions by evolving themselves. It is a continuous struggle: change and adopt or perish. The same happens in the business world. The m......

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