Omri Lotan appointed CEO of Mifal Hapais
He built brands in multiple categories (Paper, Laundry, Beverages, Health and Beauty care, Hard Surface cleaners, Vegetarian Food and Mediterranean salads) and in multiple countries (The Netherlands, UK, Israel, Europe, US, South America, Global), as he led the businesses to significant growth whilst improving the bottom line. Mr. Lotan contributed to many global initiatives, leading futuristic design projects that match product development with consumer research/understanding, creating manufacturing solutions, developing global launch templates, and leading mergers and acquisitions of different companies.
Mr. Lotan also has experience leading industrial companies active in the Plastic and Water industry (Plastro and Haogenplast). Common to both is the mission to help the environment, conserve water, and manage an Israeli-based company that has a global orientation.
Omri Lotan graduated from Rotterdam School of Management in The Netherlands with an MBA, and from the University of Tel Aviv with a Bachelor degree in Psychology and Political Science. He is Dutch and Israeli, lived the USA, United Kingdom and Belgium as well as Israel and The Netherlands.
On his role as CEO of Mifal Hapais, Mr. Lotan comments: “We must continue to make the business of lottery be entertaining for the consumer on the one side, whilst continuing to invest the proceeds in added value social projects on the other. The challenge is to be recognized and supported by opinion leaders for doing all the good we do rather than being the target for criticism”.
On the business in Israel: “We have a great business in Israel which is continuously growing. All our profit goes towards the support of Art, Culture and sport activities as well as massively financing scholarships for University students and the construction of different public buildings. Building a positive brand image is one of our key objectives.
On his first actions as CEO: “I will reach out to create positive relations with all stakeholders and develop a long term plan that will inspire and convince employees and consumers as well as opinion leaders that we have the right vision, strategy and plans that only contribute to society and having fun doing so!
On the role of EL, Mr. Lotan observes: “Our industry Association serves an invaluable purpose – facilitating communication, education, and sharing of best-practices and success strategies that have been implemented in other markets prior to our own. I hope and expect to be able to send managers for EL training and educational programmes, follow product and technological innovation together, and even learn from successful advertising. Lastly, I am excited to be a part of this great industry and anxious to get to know my colleagues in other government Lotteries!”
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