Omri Lotan appointed CEO of Mifal Hapais
He built brands in multiple categories (Paper, Laundry, Beverages, Health and Beauty care, Hard Surface cleaners, Vegetarian Food and Mediterranean salads) and in multiple countries (The Netherlands, UK, Israel, Europe, US, South America, Global), as he led the businesses to significant growth whilst improving the bottom line. Mr. Lotan contributed to many global initiatives, leading futuristic design projects that match product development with consumer research/understanding, creating manufacturing solutions, developing global launch templates, and leading mergers and acquisitions of different companies.
Mr. Lotan also has experience leading industrial companies active in the Plastic and Water industry (Plastro and Haogenplast). Common to both is the mission to help the environment, conserve water, and manage an Israeli-based company that has a global orientation.
Omri Lotan graduated from Rotterdam School of Management in The Netherlands with an MBA, and from the University of Tel Aviv with a Bachelor degree in Psychology and Political Science. He is Dutch and Israeli, lived the USA, United Kingdom and Belgium as well as Israel and The Netherlands.
On his role as CEO of Mifal Hapais, Mr. Lotan comments: “We must continue to make the business of lottery be entertaining for the consumer on the one side, whilst continuing to invest the proceeds in added value social projects on the other. The challenge is to be recognized and supported by opinion leaders for doing all the good we do rather than being the target for criticism”.
On the business in Israel: “We have a great business in Israel which is continuously growing. All our profit goes towards the support of Art, Culture and sport activities as well as massively financing scholarships for University students and the construction of different public buildings. Building a positive brand image is one of our key objectives.
On his first actions as CEO: “I will reach out to create positive relations with all stakeholders and develop a long term plan that will inspire and convince employees and consumers as well as opinion leaders that we have the right vision, strategy and plans that only contribute to society and having fun doing so!
On the role of EL, Mr. Lotan observes: “Our industry Association serves an invaluable purpose – facilitating communication, education, and sharing of best-practices and success strategies that have been implemented in other markets prior to our own. I hope and expect to be able to send managers for EL training and educational programmes, follow product and technological innovation together, and even learn from successful advertising. Lastly, I am excited to be a part of this great industry and anxious to get to know my colleagues in other government Lotteries!”
THE INCREASING SIGNIFICANCE OF PERSONAL DATA PROTECTION In our heavily-loaded-information era, global players deal with a large amount of information in their daily lives; they produce, process and s......Read more
The 2020 Annual EL/WLA Marketing Seminar, held in London, saw a vibrant mix of senior industry figures and speakers from leading-edge agencies and consultancies combine to create a dynamic event for the assembled international delegates....Read more
As the COVID-19 outbreak continues to have a dramatic impact worldwide, EL has produced an overview of operational continuity elements that could be – and many of them already are – implemented by individual lotteries to enhance their capability of an effective response....Read more
“Reflecting on 11 years at the European Lotteries’’ | An interview with former EL Deputy Secretary General Jutta Buyse
Since 2016 Jutta Buyse was the Deputy Secretary General of EL and represented the Association in the Brussels office since 2009. During this time, Jutta led the public affairs for EL and experienced historic moments for the Association at European level....Read more
At a time when digital communication is rapidly evolving and social media is one of the biggest sources of new, it is increasingly important to distinguish fact from fiction. The objective of this year’s EL Seminar was to focus on ‘‘the good, bad and the ugly’’ sides of communications....Read more
EL has become a reliable and invaluable advocate for the role of sport in society and it has lent its backing as a ‘Supporting Partner’ to the SPIRIT project, co-funded by the Erasmus+ Programme....Read more
A partnership for society: EL and ENGSO commit to enhancing the role of grassroots sport in 2020–2021
EL and ENGSO, the European Sports NGO are further extending their partnership with a new two-year agreement (2020-21)....Read more
Italian operator Lottomatica uses a range of programmes and tools to promote gender balance and offer personal and professional support for female employees....Read more
Due to the recent outbreak and rapid spread of the Coronavirus COVID-19, the EL Executive Committee has taken the decision to postpone all EL seminars and events until 1 July 2020. It is further decided that the EL Industry Days will not take place this year due to the uncertain situation....Read more
March 2020 marked 100 days since the current College of the European Commission took office. Commission President Ursula von der Leyen looked back at the achievements, but also ahead at the expected next steps in line with the agenda outlined in her Political Guidelines back in July last year. This agenda was in the meantime hit hard the last weeks by the rapid spread of COVID-19....Read more