Omri Lotan appointed CEO of Mifal Hapais

On the role of EL, Mr. Lotan observes:  “Our industry Association serves an invaluable purpose – facilitating communication, education, and sharing of best-practices and success strategies that have been implemented in other markets prior to our own.

He built brands in multiple categories (Paper, Laundry, Beverages, Health and Beauty care, Hard Surface cleaners, Vegetarian Food and Mediterranean salads) and in multiple countries (The Netherlands, UK, Israel, Europe, US, South America, Global), as he led the businesses to significant growth whilst improving the bottom line. Mr. Lotan contributed to many global initiatives, leading futuristic design projects that match product development with consumer research/understanding, creating manufacturing solutions, developing global launch templates, and leading mergers and acquisitions of different companies.

Mr. Lotan also has experience leading industrial companies active in the Plastic and Water industry (Plastro and Haogenplast). Common to both is the mission to help the environment, conserve water, and manage an Israeli-based company that has a global orientation.

Omri Lotan graduated from Rotterdam School of Management in The Netherlands with an MBA, and from the University of Tel Aviv with a Bachelor degree in Psychology and Political Science.   He is Dutch and Israeli, lived the USA, United Kingdom and Belgium as well as Israel and The Netherlands.

On his role as CEO of Mifal Hapais, Mr. Lotan comments: “We must continue to make the business of lottery be entertaining for the consumer on the one side, whilst continuing to invest the proceeds in added value social projects on the other. The challenge is to be recognized and supported by opinion leaders for doing all the good we do rather than being the target for criticism”.

On the business in Israel:  “We have a great business in Israel which is continuously growing. All our profit goes towards the support of Art, Culture and sport activities as well as massively financing scholarships for University students and the construction of different public buildings.  Building a positive brand image is one of our key objectives.

On his first actions as CEO:  “I will reach out to create positive relations with all stakeholders and develop a long term plan that will inspire and convince employees and consumers as well as opinion leaders  that we have the right vision, strategy and plans that only contribute to society and having fun doing so!

On the role of EL, Mr. Lotan observes:   “Our industry Association serves an invaluable purpose – facilitating communication, education, and sharing of best-practices and success strategies that have been implemented in other markets prior to our own.  I hope and expect to be able to send managers for EL training and educational programmes, follow product and technological innovation together, and even learn from successful advertising.  Lastly, I am excited to be a part of this great industry and anxious to get to know my colleagues in other government Lotteries!”

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Synopsis

Français
Omri Lotan nommé PDG de Mifal Hapais.  Omri Lotan a une expérience de plus de 25 ans dans le secteur des biens de consommation courante en tant que cadre supérieur chez Procter & Gamble et Nestlé. Il a développé des marques au sein de plusieurs segments (papier, lessive, boissons, soins de santé et de beauté, produits de nettoyage pour surfaces dures, aliments végétariens et salades méditerranéennes) et dans de nombreux pays (Pays-Bas, Royaume-Uni, Israël, Europe, États-Unis, Amérique du Sud, mondial), tout comme il a mené les entreprises vers une croissance significative et en améliorant le résultat net. M. Lotan a contribué à de nombreuses initiatives mondiales, menant des projets de conception futuristes qui font correspondre le développement de produits avec la recherche et la compréhension des consommateurs, la création de solutions de fabrication, le déploiement de modèles de lancement mondial et la conduite de fusions et acquisitions de différentes entreprises. Il a déclaré, à propos de son poste de PDG de Mifal Hapais : « Nous devons continuer à faire de la loterie un divertissement pour le consommateur d’un côté et, de l’autre, à investir les bénéfices dans des projets sociaux à valeur ajoutée. Le défi est d’être reconnu et soutenu par les leaders d’opinion pour le bien que nous accomplissons, plutôt que d’être la cible de la critique. » Sur le rôle de l’EL, M. Lotan observe : « L’association de notre secteur a un objectif inestimable : faciliter la communication, l’éducation et le partage des meilleures pratiques et des stratégies de réussite qui ont été mises en œuvre dans d’autres marchés avant le nôtre. J’espère et je prévois d’être en mesure d’envoyer des managers participer à des programmes EL de formation et d’éducation, de suivre l’innovation technologique tout comme celle des produits, et même d’apprendre à partir d’expériences réussies en matière de publicité. Enfin, je suis heureux de faire partie de ce secteur important et suis désireux de connaître mes collègues dans d’autres loteries publiques ! »    
Español
Omri Lotan, nombrado Director ejecutivo de Mifal Hapais.  Omri Lotan tiene un historial profesional que incluye más de 25 años de experiencia en la industria de bienes de consumo no duradero como ejecutivo sénior en Procter & Gamble y en Nestlé. Ha levantado marcas en diversos sectores (papel, limpieza, bebidas, salud y belleza, limpiadores para superficies duras, comida vegetariana y ensaladas mediterráneas) y en distintos países (Países Bajos, Reino Unido, Israel, Europa, EE. UU., Sudamérica y el mercado mundial), haciendo crecer de forma significativa las actividades comerciales al tiempo que mejoraba los resultados económicos. El Sr. Lotan ha contribuido a numerosas iniciativas mundiales, dirigiendo proyectos de diseño futurista que combinan el desarrollo de productos con una mayor comprensión e investigación de los consumidores, creando soluciones comerciales, desarrollando plantillas de lanzamiento mundial y poniéndose al frente de operaciones de fusión y adquisiciones de distintas empresas. En calidad de Director ejecutivo de Mifal Hapais, el Sr. Lotan comenta: “Por un lado, tenemos que seguir haciendo que el negocio de lotería sea entretenido para el consumidor, sin dejar de invertir, por otro lado, las ganancias en proyectos sociales de valor añadido. El desafío consiste en ser reconocidos y apoyados por los líderes de opinión por todo el bien que hacemos en lugar de ser el blanco de críticas”. En calidad de miembro de la EL, el Sr. Lotan observa: “Nuestra Asociación del sector responde a un propósito de valor incalculable: permitir la comunicación, el aprendizaje y la divulgación de prácticas y estrategias de éxito que se han aplicado en otros mercados antes que en el nuestro. Deseo y espero poder enviar a directivos a que participen en los programas educativos y de formación de la EL, realicen un seguimiento de producto y de innovación tecnológica juntos, e incluso que aprendan de las estrategias de publicidad de éxito. Por último, ¡estoy emocionado por formar parte de esta gran industria, y estoy ansioso por conocer a mis colegas de las demás Loterías estatales!”.
Deutsch
Omri Lotan zum CEO von Mifal Hapais ernannt. Omri Lotan hat einen Hintergrund, der mehr als 25 Jahre Erfahrung in der FMCG-Branche als Senior Executive bei Procter & Gamble und Nestle aufweist. Er etablierte Marken in mehreren Kategorien (Papier, Wäscherei, Getränke, Gesundheit und Schönheitspflege, Hartflächenreiniger, vegetarische Speisen und mediterrane Salate) und in mehreren Ländern (Niederlande, Großbritannien, Israel, Europa, USA, Südamerika, Global), wobei er die Geschäfte zu einem bedeutenden Wachstum führte, während er das Endergebnis verbesserte. Herr Lotan trug zu vielen globalen Initiativen bei, führte futuristische Designprojekte, die die Produktentwicklung mit der Konsumentenforschung bzw. dem Konsumentenverständnis zusammenführte, erschuf Produktionslösungen, entwickelte globale Startvorlagen und führte Fusionen und Akquisitionen verschiedener Unternehmen an. Zu seiner Rolle als CEO von Mifal Hapais kommentiert Herr Lotan: „Wir müssen das Lotteriegeschäft weiterhin für den Verbraucher auf der einen Seite unterhalten, während wir auf der anderen Seite die Erlöse in Mehrwert-Sozialprojekte investieren. Die Herausforderung ist es, von Meinungsführern für das Gute, das wir leisten, anerkannt und unterstützt zu werden, anstatt zum Ziel von Kritik zu werden.“ Über die Rolle von EL beobachtet Herr Lotan: „Unsere Branchenvereinigung dient einem unschätzbaren Zweck – der Erleichterung von Kommunikation, der Weiterbildung und dem Austausch von Best Practices und Erfolgsstrategien, die in anderen Märkten schon früher durchgeführt wurden. Ich hoffe und erwarte, dass ich in der Lage sein werde, Manager zu EL-Trainings- und Bildungsprogrammen zu schicken, Produkt- und technologische Innovationen gemeinsam zu verfolgen und sogar von erfolgreicher Werbung zu lernen. Schließlich bin ich begeistert, ein Teil dieser großen Branche zu sein, und erfreut darüber, meine Kollegen in anderen staatlichen Lotterien kennen zu lernen!“

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