New Managing Director at Germany’s Lotto Brandenburg
Kerstin Kosanke, Managing Director of Land Brandenburg Lotto GmbH
After finishing her law studies in Potsdam, Ms. Kosanke worked for 15 years as an independent lawyer with a focus on tax law and management consulting. Her main tasks included support for medium-sized companies in the Berlin and Brandenburg region, with an emphasis on process optimisation, accompaniment of restructuring, purchase and sale of companies and parts of companies.
As Managing Director of Land Brandenburg Lotto, her vision is focused on two main goals: one, securing the future of the lottery and two, sustaining the principle of the common good. To achieve these objectives, the priority will be to actively network on an economic and political level, with the support of the wider team so to emphasis the public interest element of the lottery.
As Land Brandenburg Lotto is currently facing many regulatory and market-oriented requirements, Ms. Kosanke hopes that the legislator will stick to the state lottery monopoly. She is looking forward to giving the lottery a modern touch in order to better fit the needs and requirements of millennials. The aim is to have a future-oriented lottery, focusing on the customer and aligning products with players’ needs across all generations and distribution channels.
Ms. Kosanke looks forward to her collaboration with EL, especially through exchange, dialogue and networking. She believes that the services offered by EL to its members are extremely important to the development of a “common” Europe in the lottery sector – especially thanks to standards for safe and responsible gaming and the offering of platforms for transnational exchange.
If she ever won the lottery, Ms. Kosanke would be interested in founding an organisation that supports women in their professional advancement in order to bring down the glass ceiling.
Related Articles
Annual Holiday Campaign: Lottery tickets aren’t child’s play
Research showing that early childhood gambling experiences, including...
Read more
Honorary President Mr Reissiger
EL is thankful for Mr Reißiger’s commitment, expertise and dedicati...
Read more
Szerencsejatek celebrate 20 years of the “Scandinavian” lotto
Bryan Adams gave two exclusive interviews and four lucky winners had t...
Read more
European Week of Sport: EL members encourage citizens to #BeActive
This year’s edition in September marked the 5th edition and focused...
Read moreSynopsis
Français
Nouvelle directrice générale de la loterie Lotto Brandenburg en Allemagne
En qualité de nouvelle Directrice générale, la vision de Mme Kerstin Kosanke vise à assurer l’avenir de la loterie et à soutenir le principe de bien commun. Sa priorité sera de développer activement des relations avec le soutien de son équipe pour mettre l’accent sur l’intérêt public de la loterie.
Le Land Brandenburg Lotto étant actuellement confronté à de nombreuses exigences réglementaires et commerciales, Mme Kosanke espère que le législateur s’en tiendra au monopole des loteries d’État. Elle se réjouit à l’idée de moderniser la loterie pour mieux répondre aux besoins de la génération Y, en se concentrant sur les clients et en alignant les produits sur les besoins des joueurs de différentes générations et de divers réseaux de distribution.
Mme Kosanke est ravie de sa collaboration avec EL et estime que les services proposés à ses membres sont importants pour le développement d’une Europe « harmonisée » dans le secteur des loteries.
Español
Nueva directora gerente de Lotto Brandenburg de Alemania
Como nueva directora gerente, la visión de Kerstin Kosanke se concentra en asegurar el futuro de la lotería y sostener el principio del bien común. Su prioridad será establecer activamente relaciones con el apoyo de su equipo para enfatizar el elemento de interés público de la lotería.
Land Brandenburg Lotto se enfrenta actualmente a muchos requisitos reglamentarios y con respecto al mercado, y Kerstin Kosanke espera que el legislador se ciña al monopolio de lotería estatal. Espera darle a la lotería un toque moderno para adaptarse mejor a las necesidades de los mileniales, concentrándose en los clientes y alineando los productos con las necesidades de los jugadores en múltiples generaciones y canales de distribución.
Kosanke espera con interés su colaboración con EL y cree que los servicios que ofrece a sus miembros son importantes para el desarrollo de una Europa “común” en el sector de las loterías.
Deutsch
Neue Geschäftsleitung bei Lotto Brandenburg
Die neue Geschäftsführerin Kerstin Kosanke richtet Ihre Aufmerksamkeit auf die Sicherung der Zukunft der Lotterie und die Aufrechterhaltung des Prinzips des Gemeinwohls. Ihre Priorität wird es sein, sich mit der Unterstützung ihres Teams aktiv zu vernetzen, um die Komponente des öffentlichen Interesses an Lotterien zu unterstreichen.
Da Land Brandenburg Lotto derzeit mit zahlreichen regulatorischen und marktorientierten Anforderungen konfrontiert ist, hofft Frau Kosanke, dass der Gesetzgeber am staatlichen Lotteriemonopol festhält. Sie möchte der Lotterie einen modernen Touch verleihen, um den Bedürfnissen der Generation der Millennials besser gerecht zu werden, sich auf die Kunden zu konzentrieren und Produkte über Generationen und Vertriebskanäle hinweg an den Bedürfnissen der Lottospieler auszurichten.
Frau Kosanke freut sich auf die Zusammenarbeit mit EL und ist der Ansicht, dass die den Mitgliedern angebotenen Serviceleistungen für die Entwicklung eines „gemeinsamen“ Europas im Lotteriesektor von großer Wichtigkeit sind.
Other Articles
IGT | Harnessing AI to Benefit Lotteries
Just as the steam engine and electrification once revolutionised whole sectors of the global economy, so are the internet, robotics, data analytics, and Artificial Intelligence (AI) beginning to drama......
Read more Synopsis: fr / es / de
Preparations underway for EL Industry Days 2020
With growing challenges for the lottery sector in the years to come, the 2020 EL Industry Days is a call to all lottery professionals to look at a sustainable lottery model for the future. The chosen......
Read more Synopsis: fr / es / de
Game Set and Match! How lotteries can win in the sports betting market
Regulation On the regulatory and legal front, lotteries, in almost every market, are facing challenges in their sports betting operations. Lottomatica presented their plans to deal with the general a......
Read more Synopsis: fr / es / de
New EL CSR guidelines published
EL and its members are committed to generating the best for the benefit of society in accordance to national laws and regulations. This commitment goes further than Responsible Gaming, as a core value......
Read more Synopsis: fr / es / de
Innovation, inspiration and…chainsaws!
Opening keynote speaker Dietmar Dahmen In a world where customers are more connected, more tech savvy and more demanding than ever before, innovation has never been so crucial. As many industries ar......
Read more Synopsis: fr / es / de
Successful EL/WLA Security and Integrity Seminar 2019
Keynote speaker Eneken Tikk Keynote speaker Eneken Tikk of the Cyber Policy Institute in Finland highlighted the growth in cyber threats and called on lotteries to self-reflect o......
Read more Synopsis: fr / es / de
Interview with GLMS General Secretary and Deputy General Secretary – “Reflecting on a successful year for Sport Integrity”
Looking back at an eventful year, what has been the greatest achievement for GLMS? GLMS General Secretary Giancarlo Sergi General Secretary Giancarlo Sergi (GS): During 2019 GLMS has a lot of......
Read more Synopsis: fr / es / de
Scientific Games | Lotteries hit the jackpot with trusted sports betting solutions
Changes have been underway in Europe over the last few years. Today, European players use their mobile devices to place more than 80 percent of wagers on sporting events, and live betting represents a......
Read more Synopsis: fr / es / de
EL at first-ever Responsibility in Gaming Conference
Translating the latest insight on problem gambling and looking at the neurological effects seen in the brains of people with a gambling disorder was a core focus on the Conference, together with the d......
Read more Synopsis: fr / es / de
Upcoming EL Seminars & Events
5-7 FEBRUARY 2020, LONDON, UK EL/WLA MARKETING SEMINAR: IT'S ALL ABOUT THE PLAYER! Think digital, think physical, think lotteries, think player. With new emerging trends and digital transformatio......
Read more
EL advocacy brochure for policymakers and what the new European Commission means for the lottery sector
In light of the new European political landscape, EL is pleased to present its new advocacy brochure, developed in close collaboration with the EL Public Affairs Working Group. This new brochure allow......
Read more Synopsis: fr / es / de
OECD takes next steps in reaching global consensus on digital taxation
In May 2019, the OECD agreed a Programme of Work for Addressing the Tax Challenges of the Digitalisation of the Economy. This Programme is divided into two pillars: Pillar One (“Unified Appro......
Read more Synopsis: fr / es / de
INTRALOT | Trends and technologies that modernise the Lottery Industry
As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating sever......
Read more Synopsis: fr / es / de