New Managing Director at Germany’s Lotto Brandenburg

Earlier this year Kerstin Kosanke was appointed Managing Director of Land Brandenburg Lotto GmbH. She now manages the lottery together with Anja Bohms.

Kerstin Kosanke, Managing Director of Land Brandenburg Lotto GmbH

After finishing her law studies in Potsdam, Ms. Kosanke worked for 15 years as an independent lawyer with a focus on tax law and management consulting. Her main tasks included support for medium-sized companies in the Berlin and Brandenburg region, with an emphasis on process optimisation, accompaniment of restructuring, purchase and sale of companies and parts of companies.

As Managing Director of Land Brandenburg Lotto, her vision is focused on two main goals: one, securing the future of the lottery and two, sustaining the principle of the common good. To achieve these objectives, the priority will be to actively network on an economic and political level, with the support of the wider team so to emphasis the public interest element of the lottery.

As Land Brandenburg Lotto is currently facing many regulatory and market-oriented requirements, Ms. Kosanke hopes that the legislator will stick to the state lottery monopoly. She is looking forward to giving the lottery a modern touch in order to better fit the needs and requirements of millennials. The aim is to have a future-oriented lottery, focusing on the customer and aligning products with players’ needs across all generations and distribution channels.

Ms. Kosanke looks forward to her collaboration with EL, especially through exchange, dialogue and networking. She believes that the services offered by EL to its members are extremely important to the development of a “common” Europe in the lottery sector – especially thanks to standards for safe and responsible gaming and the offering of platforms for transnational exchange.

If she ever won the lottery, Ms. Kosanke would be interested in founding an organisation that supports women in their professional advancement in order to bring down the glass ceiling.

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Synopsis

Français

Nouvelle directrice générale de la loterie Lotto Brandenburg en Allemagne

En qualité de nouvelle Directrice générale, la vision de Mme Kerstin Kosanke vise à assurer l’avenir de la loterie et à soutenir le principe de bien commun. Sa priorité sera de développer activement des relations avec le soutien de son équipe pour mettre l’accent sur l’intérêt public de la loterie.

Le Land Brandenburg Lotto étant actuellement confronté à de nombreuses exigences réglementaires et commerciales, Mme Kosanke espère que le législateur s’en tiendra au monopole des loteries d’État. Elle se réjouit à l’idée de moderniser la loterie pour mieux répondre aux besoins de la génération Y, en se concentrant sur les clients et en alignant les produits sur les besoins des joueurs de différentes générations et de divers réseaux de distribution.

Mme Kosanke est ravie de sa collaboration avec EL et estime que les services proposés à ses membres sont importants pour le développement d’une Europe « harmonisée » dans le secteur des loteries.

Español

Nueva directora gerente de Lotto Brandenburg de Alemania

Como nueva directora gerente, la visión de Kerstin Kosanke se concentra en asegurar el futuro de la lotería y sostener el principio del bien común. Su prioridad será establecer activamente relaciones con el apoyo de su equipo para enfatizar el elemento de interés público de la lotería.

Land Brandenburg Lotto se enfrenta actualmente a muchos requisitos reglamentarios y con respecto al mercado, y Kerstin Kosanke espera que el legislador se ciña al monopolio de lotería estatal. Espera darle a la lotería un toque moderno para adaptarse mejor a las necesidades de los mileniales, concentrándose en los clientes y alineando los productos con las necesidades de los jugadores en múltiples generaciones y canales de distribución.

Kosanke espera con interés su colaboración con EL y cree que los servicios que ofrece a sus miembros son importantes para el desarrollo de una Europa “común” en el sector de las loterías.

Deutsch

Neue Geschäftsleitung bei Lotto Brandenburg

Die neue Geschäftsführerin Kerstin Kosanke richtet Ihre Aufmerksamkeit auf die Sicherung der Zukunft der Lotterie und die Aufrechterhaltung des Prinzips des Gemeinwohls. Ihre Priorität wird es sein, sich mit der Unterstützung ihres Teams aktiv zu vernetzen, um die Komponente des öffentlichen Interesses an Lotterien zu unterstreichen.

Da Land Brandenburg Lotto derzeit mit zahlreichen regulatorischen und marktorientierten Anforderungen konfrontiert ist, hofft Frau Kosanke, dass der Gesetzgeber am staatlichen Lotteriemonopol festhält. Sie möchte der Lotterie einen modernen Touch verleihen, um den Bedürfnissen der Generation der Millennials besser gerecht zu werden, sich auf die Kunden zu konzentrieren und Produkte über Generationen und Vertriebskanäle hinweg an den Bedürfnissen der Lottospieler auszurichten.

Frau Kosanke freut sich auf die Zusammenarbeit mit EL und ist der Ansicht, dass die den Mitgliedern angebotenen Serviceleistungen für die Entwicklung eines „gemeinsamen“ Europas im Lotteriesektor von großer Wichtigkeit sind.

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