Key initiatives led by the European Lotteries Innovation Group (ELIG)
The ELIG was set up to inspire, connect and engage the EL community in innovation. We do this by knowledge-sharing within the Group – looking at what has worked well and what not so well for partner lotteries – and by engaging with people outside the lottery industry, like start-ups, digital disruptors and accelerator schemes.
By Matt Godfrey, Head of Consumer Strategy & Innovation at Camelot, and Chair of the European Lotteries Innovation Group (ELIG)
Late last year, I shared with you some background on the European Lotteries Innovation Group (ELIG) – in particular, its history and past successes – as well as the plans for the activities of the Group in 2017 and beyond. To recap, we at Camelot have been responsible for co-ordinating the Group for just over a year – our CEO, Andy Duncan, is the Executive Sponsor and I am chairing the work of ELIG on a daily basis.
The vast majority of the group members work in country- or state-run organisations and have a duty to deliver funding for the benefit of society – so the challenge is to innovate to stay relevant, appealing and fit into people’s constantly changing lifestyles. That’s why EL has set up theELIG: to inspire, connect and engage the EL community in innovation. We do this by knowledge-sharing within the Group – looking at what has worked well and what not so well for partner lotteries – and by engaging with people outside the lottery sector, like start-ups, digital disruptors and accelerator schemes.
The events hosted by EL in the field of innovation have been one of the key successes over the last few years. So, since taking over co-ordination of the Group, our number one goal has been to build on this – providing sessions that will really attract new and existing members, as well as drive dialogue and explore new ways of working. These events are designed around three themes: Seminars to unlock knowledge from inside and outside of the industry; Methodology Workshops to give hands-on, practical skills; and Awards to celebrate and reflect on innovation successes.
I am pleased to say that, in December, EL held a sold-out Innovation Methodology Workshop in London. The event was delivered by Decoded, a leading digital transformation agency, with a couple of thought-leading digital guest speakers breaking up the hands-on practical content. With 84% of attendees scoring “How confident do you now feel in your ability to test and validate new ideas at work?” 7+ out of 10, and 94% also scoring “How likely are you to recommend the event to a colleague?” 7+ out of 10, it can be regarded a success – and the plan is to deliver more events like this to equip lotteries with the practical skills to innovate in a fast-moving world.
The next EL event on innovation is fast approaching, taking place from 26 to 28 April. Hosted by SISAL in Milan, this will be the second EL Innovation Seminar – and attendees will be inspired by the content, company and location! The venue is Talent Garden, a top European co-working campus where start-ups, innovators and corporates meet. The space has been specially-designed to be an incubator for ideas and an innovation catalyst, and we have some amazing sessions lined up – including speakers from game-changing start-ups such as Deliveroo, WeChat and BlaBlaCar. We’ll also be hearing from innovation experts from different industries, such as fashion, FMCG, FinTech and retail. Places are still available and you can register here: https://www.european-lotteries.org/event/innovation-seminar-0?cf=14
EL is also very proud to be hosting the 2017 Innovation Awards at the EL Congress in Krakow in June. The Awards celebrate the very best innovation successes among the EL community, and the top three innovations will be honoured with a trophy presentation on stage at the Congress. In addition, the top 10 will receive a certificate to recognise their achievement. Entries can be a product, a service, a process or an innovative way to market or talk to lottery players. It is a great way to have your work and teams recognised within the EL community – and also to show off your award back at the office! Submissions close on 14 April, so be quick and submit at: http://www.innovationaward.submit.to
The group is currently going through a planning process to further fulfil our mission – continuing to focus on events but also looking at other initiatives to enable and inspire innovation within the community. These are currently a work in progress but we are excited at how things are progressing and will be sharing our plans with the community over the course of this year – so watch this space.
If you have any questions, comments or would like to enquire about any of the events, then please do get in touch with me: firstname.lastname@example.org. 2017 has got off to a fantastic start and we look forward to continuing to work together to inspire, connect and engage the EL community in innovation.
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