Key initiatives led by the European Lotteries Innovation Group (ELIG)

The Working Groups form important pillars of the work within the European Lotteries Association. One of the working groups that was given priority by the EL Executive Committee is the Innovation (working) Group, ELIG. ELIG is sponsored from the Executive Committee by Andy Duncan. Matt Godfrey chairs the group on a daily basis.

The ELIG was set up to inspire, connect and engage the EL community in innovation. We do this by knowledge-sharing within the Group – looking at what has worked well and what not so well for partner lotteries – and by engaging with people outside the lottery industry, like start-ups, digital disruptors and accelerator schemes.

By Matt Godfrey, Head of Consumer Strategy & Innovation at Camelot, and Chair of the European Lotteries Innovation Group (ELIG)

Late last year, I shared with you some background on the European Lotteries Innovation Group (ELIG) – in particular, its history and past successes – as well as the plans for the activities of the Group in 2017 and beyond. To recap, we at Camelot have been responsible for co-ordinating the Group for just over a year – our CEO, Andy Duncan, is the Executive Sponsor and I am chairing the work of ELIG on a daily basis.

The vast majority of the group members  work in country- or state-run organisations and have a duty to deliver funding for the benefit of society – so the challenge is to innovate to stay relevant, appealing and fit into people’s constantly changing lifestyles. That’s why EL has set up theELIG: to inspire, connect and engage the EL community in innovation. We do this by knowledge-sharing within the Group – looking at what has worked well and what not so well for partner lotteries – and by engaging with people outside the lottery sector, like start-ups, digital disruptors and accelerator schemes.

The events hosted by EL in the field of innovation have been one of the key successes over the last few years. So, since taking over co-ordination of the Group, our number one goal has been to build on this – providing sessions that will really attract new and existing members, as well as drive dialogue and explore new ways of working. These events are designed around three themes: Seminars to unlock knowledge from inside and outside of the industry; Methodology Workshops to give hands-on, practical skills; and Awards to celebrate and reflect on innovation successes.

I am pleased to say that, in December, EL held a sold-out Innovation Methodology Workshop in London. The event was delivered by Decoded, a leading digital transformation agency, with a couple of thought-leading digital guest speakers breaking up the hands-on practical content. With 84% of attendees scoring “How confident do you now feel in your ability to test and validate new ideas at work?” 7+ out of 10, and 94% also scoring “How likely are you to recommend the event to a colleague?” 7+ out of 10, it can be regarded a success – and the plan is to deliver more events like this to equip lotteries with the practical skills to innovate in a fast-moving world.

The next EL event on innovation is fast approaching, taking place from 26 to 28 April. Hosted by SISAL in Milan, this will be the second EL Innovation Seminar – and attendees will be inspired by the content, company and location! The venue is Talent Garden, a top European co-working campus where start-ups, innovators and corporates meet. The space has been specially-designed to be an incubator for ideas and an innovation catalyst, and we have some amazing sessions lined up – including speakers from game-changing start-ups such as Deliveroo, WeChat and BlaBlaCar. We’ll also be hearing from innovation experts from different industries, such as fashion, FMCG, FinTech and retail. Places are still available and you can register here:

EL is also very proud to be hosting the 2017 Innovation Awards at the EL Congress in Krakow in June. The Awards celebrate the very best innovation successes among the EL community, and the top three innovations will be honoured with a trophy presentation on stage at the Congress. In addition, the top 10 will receive a certificate to recognise their achievement. Entries can be a product, a service, a process or an innovative way to market or talk to lottery players. It is a great way to have your work and teams recognised within the EL community – and also to show off your award back at the office! Submissions close on 14 April, so be quick and submit at:

The group is currently going through a planning process to further fulfil our mission – continuing to focus on events but also looking at other initiatives to enable and inspire innovation within the community. These are currently a work in progress but we are excited at how things are progressing and will be sharing our plans with the community over the course of this year – so watch this space.

If you have any questions, comments or would like to enquire about any of the events, then please do get in touch with me: 2017 has got off to a fantastic start and we look forward to continuing to work together to inspire, connect and engage the EL community in innovation.

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Initiatives clés de l’European Lotteries Innovation Group (ELIG, Groupe Innovation de l’European Lotteries).   ELIG a été mis en place afin d’inspirer, de connecter et d’engager la communauté de l’EL sur le chemin de l’innovation. Nous le faisons en partageant les connaissances au sein du groupe, c’est-à-dire en examinant ce qui a bien, ou moins bien, fonctionné pour les loteries partenaires et en s’associant à des personnes extérieures à la loterie, issues de start-ups, de perturbateurs numériques ou de systèmes d’accélérateurs.   ELIG a tenu un atelier de méthodologie à guichets fermés à Londres. Notre prochain événement approche rapidement. Il se déroulera du 26 au 28 avril. Accueilli par SiSAL à Milan, ce sera notre deuxième séminaire sur l’innovation. Les participants seront stimulés par le contenu, tout comme par l’entreprise et l’emplacement ! Des places sont toujours disponibles et vous pouvez vous inscrire sur :   Nous sommes également très fiers d’accueillir l’édition 2017 de l’Innovation Awards (prix de l’innovation) au congrès EL de Cracovie en juin. Ces prix récompensent les meilleurs succès en matière d’innovation au sein de la communauté de l’EL. Les trois premières innovations auront l’honneur de voir leurs trophées présentés sur scène à l’occasion du congrès. En outre, les 10 premiers recevront un certificat pour mettre en valeur leur réussite. Les inscriptions peuvent concerner un produit, un service, un processus ou une approche novatrice pour commercialiser ou communiquer auprès des joueurs de loterie. Il s’agit d’une excellente façon de voir votre travail et vos équipes reconnus au sein de la communauté de l’EL, de même que de mettre en valeur votre récompense au bureau ! Les inscriptions sont ouvertes jusqu’au 14 avril, alors dépêchez-vous de vous inscrire sur :   Si vous avez des questions, des commentaires ou si vous souhaitez vous renseigner sur ces événements, n’hésitez pas à me contacter à : L’année 2017 a très bien commencé, et nous nous réjouissons de continuer à travailler ensemble pour inspirer, connecter et engager la communauté de l’EL sur le chemin de l’innovation.
Iniciativas principales del Grupo de Innovación de la Asociación Europea de Loterías (ELIG).    El ELIG se creó para inspirar, conectar e implicar a la comunidad de la EL en la innovación. Para ello, promovemos el intercambio de conocimientos dentro del grupo, fijándonos en lo que les ha funcionado bien y en lo que no ha funcionado tan bien a las loterías asociadas, y relacionándonos con entidades ajenas a la industria de la lotería, como por ejemplo empresas emergentes, disruptores digitales y esquemas de aceleración.   El ELIG organizó un taller de metodología en Londres, agotando las entradas. Nuestro próximo evento está a la vuelta de la esquina, y tendrá lugar del 26 al 28 de abril. Estará organizado por SiSAL en Milán, y será nuestro segundo Seminario de innovación; ¡seguro que el contenido, la empresa y la ubicación inspirarán a los asistentes! Aún quedan plazas disponibles, y puede registrarse aquí:   Además, estamos tremendamente orgullosos de organizar los Premios a la Innovación 2017 en el Congreso de la EL en Cracovia en junio. Estos Premios celebran los mayores éxitos en materia de innovación en la comunidad de la EL, y las tres mejores innovaciones se llevarán un trofeo en la ceremonia de entrega durante el Congreso. Además, los 10 mejores recibirán un certificado como reconocimiento a sus logros. Puede optar al premio cualquier producto, servicio, proceso o forma innovadora de comercializar o comunicarse con los jugadores de lotería. Es una gran manera de que su trabajo y sus equipos se vean reconocidos dentro de la comunidad de la EL, ¡y también de presumir de su premio cuando vuelva a la oficina! El envío de propuestas se cerrará el 14 de abril, así que dese prisa y mande la suya a:   Si tiene cualquier pregunta o comentario, o desea más información sobre alguno de los eventos, póngase en contacto conmigo: 2017 ha tenido un arranque fantástico, y estamos deseosos de seguir trabajando juntos para inspirar, conectar e implicar a la comunidad de la EL en el campo de la innovación.
Die wichtigsten Initiativen der European Lotteries Innovation Group (ELIG).    Die ELIG wurde gegründet, um die EL-Gemeinschaft zu Innovationen zu inspirieren, zu verbinden und zu engagieren. Wir tun dies durch Wissensaustausch innerhalb der Gruppe – mit Blick auf das, was für Partner-Lotterien gut oder nicht so gut funktioniert hat – und durch den Kontakt mit Menschen außerhalb der Lotteriebranche, wie Start-ups, digitale Disruptoren und Beschleunigersysteme.   ELIG hielt einen ausverkauften Methodik-Workshop in London ab. Unsere nächste Veranstaltung findet schon ganz bald, vom 26. bis 28. April statt. Von SiSAL in Mailand abgehalten, wird dies unser zweites Innovationsseminar sein –und die Teilnehmer werden vom Inhalt, der Firma und dem Standort inspiriert werden! Plätze stehen noch zur Verfügung und Sie können sich hier anmelden:   Wir sind auch sehr stolz darauf, im Rahmen des EL-Kongresses in Krakau im Juni die Innovationspreise 2017 zu verleihen. Die Preise feiern die besten Innovationserfolge der EL-Community, und die Top-3-Innovationen werden mit einer Trophäenpräsentation auf der Bühne des Kongresses geehrt. Darüber hinaus erhalten die Top 10 ein Zertifikat, das ihre Leistung anerkennt. Einreichungen können ein Produkt, eine Dienstleistung, ein Prozess oder eine innovative Art und Weise sein, für Lotteriespieler zu vermarkten oder diese anzusprechen. Es ist eine großartige Möglichkeit, Ihre Arbeit und Teams in der EL-Community anzuerkennen – und auch Ihre Auszeichnung im Büro herzuzeigen! Einsendeschluss ist der 14. April, also beeilen Sie sich und reichen Sie Ihre Idee unter ein.   Wenn Sie irgendwelche Fragen oder Kommentare haben oder Sie sich über die Veranstaltungen informieren möchten, nehmen Sie bitte Kontakt mit mir auf: 2017 hatte bereits einen fantastischen Start und wir freuen uns darauf, gemeinsam daran zu arbeiten, die EL-Community zu Innovationen zu inspirieren, zu verbinden und zu engagieren.

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