Insight on the working of the GLMS and how it can benefit EL and its members

The Global Lottery Monitoring System GLMS is the state lotteries’ mutualized monitoring system on sports betting. It aims at detecting and analysing suspicious betting activities that could question the integrity of a sport competition. Jannie Haek, the CEO of the Belgian national lottery and a member of the EL Executive Committee, has been representing EL on the board of GLMS. In this interview we ask him to share his insight on the workings of the GLMS and how it can benefit EL and its members.

 

Dear Jannie, you were a member of the GLMS Board, representing the EL association, since mid-2017. What do you see what your most important priority in your term within the GLMS board?

I was appointed to GLMS Board as EL representative with a double mission on the one hand to explore the way the two organizations were collaborating and on the other hand proactively thinking about paths of improvement of this collaboration. During my tenure I had the opportunity to improve the  communication channel between GLMS and EL by regularly reporting GLMS activities to EL, to position GLMS on one hand as a service provider for Lottery members offering sport betting  and on the other hand as a knowledgeable and reliable public advocate of sport integrity in different cenacle, to revise the financing scheme in order to align the level of service expected by the lottery offering sport betting and the fee paid and to fix it in order to alleviate the financial burden support by non-sport betting lotteries, to make sure that GLMS will have the sufficient means in the future to pursue its activities.

What do you see as the value that GLMS offers to both the European Lotteries association and to its members?

I can imagine that lotteries that are not offering sport betting products do not directly see the value GLMS can bring to them.  Nevertheless, GLMS has a value for the whole lottery community as it is the guarantee that we are committing ourselves to high standards in our product offerings and that we have a direct access to all the stakeholders involved in the sport value chain from sport federations (local, national, regional, international) to policy makers (national, European and international).  It really puts our industry on the map of sport integrity and responsible gambling.

You are the CEO of the Belgian national lottery that also offers sports betting. How do you as an operator deal with the information that you receive from GLMS?

As we offer sport betting to our citizens, we think that we have the duty to offer them a product that is trustworthy and reliable. It will be suicidal for our company to not invest in tool that monitors betting patterns in order to guarantee that the results aren’t rigged. The briefings received from GLMS help us to offer to the customer a guarantee that they play in safe environment. Additionally our company has decided to concentrate its product offerings to mainstream sport discipline (football, basketball, tennis), in reliable countries and  for high rank sport competitions  (e.g. First division, European championships, etc.).

Looking ahead, what do you think the relationship between the European Lotteries association and GLMS should look like?

GLMS is a wonderful tool that can monetize for EL and its members. The relationship between the two entities should growth to become more adult in the sense that GLMS should become less depend from EL direct financing and get sufficient means to provide the services that its members are expecting from. GLMS should be the Woolmark of the sport betting industry in the sense that it offers the highest quality standard to monitor the betting market activities but also to be the leading voice to discuss issues with sport federations and policy makers.

To conclude: what message would you like to give to the GLMS board and staff?

I’m convinced that the right choices have been made in terms of management, organizational methods, funding schemes and membership patterns that will allow GLMS to fulfil its mission and to envisage a sustainable future that will benefit all the lotteries, including those who are not offering sport betting products by giving them the insurance that they can continue to operate their activities with the support of professionals as GLMS.

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Synopsis

Français

Infos sur le fonctionnement du GLMS et de ses avantages pour EL et ses membres

Le GLMS (Global Lottery Monitoring System [Système mondial de surveillance des fraudes dans les paris sportifs]) est le système de surveillance mutualisé des loteries nationales sur les paris sportifs. Son objectif est de détecter et d’analyser les paris suspects susceptibles de remettre en cause l’intégrité d’une compétition sportive. Jannie Haek, PDG de la loterie nationale belge et membre du comité exécutif d’EL, a représenté EL au conseil d’administration du GLMS. Dans cet entretien, nous lui demandons de partager son point de vue sur le fonctionnement du GLMS et sur les avantages que celui-ci peut fournir à EL et à ses membres.

Español

Información sobre el funcionamiento del GLMS y cómo puede beneficiar a EL y a sus miembros

El Sistema de supervisión mundial de loterías (Global Lottery Monitoring System, GLMS) es el sistema de monitorización mutualizado de las loterías estatales para las apuestas deportivas, que tiene por objetivo detectar y analizar apuestas sospechosas que podrían poner en riesgo la integridad de una competición deportiva. Jannie Haek, director general (CEO) de la Lotería nacional de Bélgica y miembro del Comité Ejecutivo de la EL, ha sido representante de EL en la junta del GMLS. En esta entrevista le pedimos su opinión sobre el funcionamiento del GLMS y la forma en que beneficia a la EL y a sus miembros.

Deutsch

Einblicke zum GLMS und mögliche Vorteile für EL und seine Mitglieder

Das Global Lottery Monitoring System GLMS ist das gemeinschaftlich von den staatlichen Lotterien betriebene Überwachungssystem für Sportwetten. Es soll verdächtige Wettaktivitäten aufspüren und analysieren, die die Integrität einer Sportveranstaltung in Frage stellen könnten. Jannie Haek, CEO der belgischen Nationallotterie und Mitglied des EL-Vorstands, hat EL im Vorstand des GLMS vertreten. In diesem Interview bitten wir ihn, uns seine Einblicke zum GLMS zu erklären und mögliche Vorteile für EL und seine Mitglieder herauszustellen.

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