Innovation, inspiration and…chainsaws!

Lottery professionals from across 32 countries came together in Helsinki on the 5-7th November to inspire, engage and connect on the topic of innovation at the 2019 EL Innovation Seminar, ‘Building The Future’.

Opening keynote speaker Dietmar Dahmen

In a world where customers are more connected, more tech savvy and more demanding than ever before, innovation has never been so crucial. As many industries are feeling the pressures of heightened consumer expectations and fighting to keep up with the rate of technological changes, it is becoming increasingly harder to keep consumers engaged. For the lottery industry, this is no exception. With the rising demand for new tech and ‘newness’ it is becoming increasingly harder to keep current players playing and recruit new generations.

This industry truth and demand for innovation across lotteries is the focal point of the work The European Lotteries Innovation & Technology Working Group (ELIGT) deliver. The working group’s aim is to inspire, engage and connect the European Lotteries community on the topics of innovation and technology in order to share best practices and find solutions to keep up with the latest trends and innovations. They facilitate this innovation network through workshops, research initiatives, awards ceremonies and events including a bi-annual Innovation Seminar. This year ELIGT delivered the bi-annual Innovation Seminar ‘Building The Future’, in a snowy Helsinki, Finland, hosted by one of the leading innovation lotteries, Veikkaus Oy.

Inspiring KeyNote Speakers

This year’s seminar returned with a bang!… or perhaps an electronic roar as the opening keynote speaker Dietmar Dahmen (pictured right) took to the stage with an electric chainsaw to convey his message “kill your comfort zones, be daring and change the world”. Dietmar’s theories on the importance of finding the ‘drive to explore’ possibilities because there is always a ‘need to find something new’ delivered great impact and encouragement for the 100+ attending lottery professionals to be brave and make changes (today!).

‘War Stories from The Frontline of Innovation’ by Arnoud Koning

Dietmar’s jaw dropping presentation was followed by anecdotal guide of ‘War Stories from The Frontline of Innovation’ from Proctor and Gamble’s Design Thinking specialist Arnoud Koning (pictured left). Arnoud shared his invaluable learnings, experiences and tips to successfully embed innovative thinking into organisations. His expert insight spurred great thinking amongst attendees in relation to their own businesses and how to overcome the challenges that they may face with prioritising innovation.

Engaging hands on learning opportunities

With support from the global innovation consultancy Iris, this year’s seminar format was completely re-designed, for the first time, to build in practical, hands on learning sessions as well as the traditional keynote presentations. This presented the perfect opportunity to apply theoretical thinking to real life work challenges. To deliver on this ambition, the EL Innovation working group and Iris built in an array of new features to the schedule including; breakout sessions led by innovation specialists, new technology testing experiences in the ‘Innovation Playground’ and an action planning session to clarify thinking and next steps. This new format was positively received, and attendees fully embraced the opportunity to not only learn about the latest trends, but also to experiment with the new technologies and apply them to their lottery.

All breakout sessions were specifically designed with lottery professionals in mind and the topics were tailored to the demands and requests of the European Community. A number of surveys were conducted ahead of the event to find out what the ‘hot innovation’ topics were amongst the lottery world and what were the key learnings lottery professionals, wanted (and needed) to learn about. Five breakout sessions were determined following this research and each were led by industry specialists who brought a wealth of knowledge, experience and inspirational thinking to their sessions. Within the sessions, attendees were offered the chance to explore new technical possibilities from; AI opportunities to enhance instant win game experiences to; lottery gaming through voice recognition capabilities via an Alexa. Having the opportunity to engage with live tech and ‘ask the expert’ for more details proved hugely valuable and inspired new thinking.

Validating learnings and planning next steps

”Making Innovation Happen” by David Caygill, Managing Director, Iris Worldwide, UK

The seminar was wrapped up by Iris’ very own Managing Director for Innovation, David Caygill (pictured right) and his top tips of ‘how to influence your colleagues’ to ensure all new ideas and innovative initiatives happen.  David and Iris have presented and facilitated a number of EL events alongside ELIGT including the Marketing Seminar 2019 and the Innovation Showcase Day 2018 and have gained a strong understanding of the innovation challenges within the lottery world. David used this knowledge as a platform to help attendees begin their strategic thinking process and translate new learnings from the event into clear action plans. He outlined those important first steps needed to set up for success, advice on how to productively outline a plan, encouragement for embracing the fear of the unknown and tips for selling the big idea.

Connecting with a new innovation network

Madonna at Casino Helsinki

In addition to this full on event, all participants were invited by Veikkaus to a networking show and dinner like no other held at ‘Casino Helsinki’.  The evening entertainment provided the perfect opportunity to unwind, reflect on learnings and make new lottery connections (over a sing song to Madonna’s greatest hits of course). With attendees spanning 32 different countries, there were plenty of insights, experiences and best practices to be shared and learnt from.

Overall, the event proved a great success and in the words of Dietmar Dahmen, really encouraged attendees to find their “drive to explore” and confidently sell to their business “the need to do something new” to be successful and relevant. Much gratitude and thanks must go to Veikkaus for hosting such a memorable evening and event.

By Fiona Jennings, European Lotteries Innovation & Technology Working Group Co-Ordinator.
Photos: Ute Hammlemann

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Lors du séminaire Innovation d’EL organisé cette année par Veikkaus à Helsinki, le conférencier principal Dietmar Dahmen a examiné l’importance de trouver les possibilités « moteurs d’exploration », car il y a toujours « besoin de trouver quelque chose de nouveau » et d’avoir un impact important.

Arnoud Koning, spécialiste de la conception de Proctor and Gamble, a partagé ses connaissances, ses expériences et ses conseils inestimables pour intégrer avec succès une réflexion innovante aux organisations.

En complément des présentations traditionnelles, des ateliers ont permis un apprentissage pratique. Les participants ont eu la chance d’explorer de nouvelles formes de possibilités techniques ; les opportunités de l’IA pour améliorer les expériences de jeu de gains instantanés ; jeu de loterie grâce aux capacités de reconnaissance vocale via Alexa.

Le directeur général de l’innovation d’Iris, David Caygill, a conclu le séminaire avec ses meilleurs conseils sur « comment influencer vos collègues » afin de s’assurer que toutes les nouvelles idées et initiatives innovantes se produisent.


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En un mundo en el que los clientes están más conectados, y con la creciente demanda de tecnologías más avanzadas y novedades, es cada vez más difícil conseguir que los actuales jugadores de lotería sigan jugando y captar a nuevos jugadores.

En el seminario sobre innovación de EL de este año organizado por Veikkaus en Helsinki, el ponente principal Dietmar Dahmen destacó la importancia de encontrar el «impulso para explorar» posibilidades, ya que siempre hay una «necesidad de encontrar algo nuevo» y causar un gran impacto.

Arnoud Koning, especialista en pensamiento de diseño de Procter and Gamble, compartió sus valiosos conocimientos, experiencias y consejos para incorporar con éxito ideas innovadoras a las organizaciones.

Además de las presentaciones tradicionales, las sesiones informales permitieron un aprendizaje práctico. Los participantes pudieron explorar nuevas posibilidades técnicas, desde las oportunidades de inteligencia artificial para mejorar las experiencias de juego instantáneo hasta el juego de lotería mediante las habilidades de reconocimiento de voz a través de Alexa.

David Caygill, director general de Innovación de Iris, concluyó el seminario con sus mejores consejos sobre «cómo influir en sus compañeros» para garantizar que todas las ideas nuevas y las iniciativas innovadoras se trasladan a la realidad.


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Beim diesjährigen EL-Innovationseminar, das von Veikkaus in Helsinki veranstaltet wurde, erörterte Hauptredner Dietmar Dahmen die Bedeutung der Suche nach neuen Erkundungsmöglichkeiten, da immer ein starkes „Bedürfnis besteht, Neues zu entdecken“ und Großes zu bewirken.

Arnoud Koning, Design-Thinking-Spezialist von Proctor und Gamble, trug seine unschätzbaren Erkenntnisse, Erfahrungen und Tipps zur erfolgreichen Einbettung einer innovativen Denkweise in Organisationen vor.

Zusätzlich zu den traditionellen Präsentationen wurden in Breakout-Sitzungen praktische Übungen veranstaltet. Die Teilnehmer hatten dabei die Chance, neue technische Möglichkeiten zu entdecken: von KI-Angeboten für Spielerlebnisse mit Sofortgewinnen bis hin zu Lotteriespielen über Spracherkennungsmöglichkeiten mithilfe von Alexa.

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