Implementing The New EL Strategy
EL promotes (and successfully defends) the model of Lotteries for the benefit of society, offers a platform to share best-practices and delivers various services to its Members.
The new Strategy sets out a values-based approach where the three core EL lottery values Responsibility, Society/sustainability, and Integrity guide us in our work:
- Responsibility: EL and its Members believe in a high level of consumer protection and responsible gaming and give it priority over other interests. This is a key differentiator of how lotteries and other activities of EL members are operated in comparison to gambling operators or illegal operators. It includes a very clear commitment to maintain Corporate Social Responsibility at the heart of the activities of EL Members.
- Society/sustainability: The values are based on the idea that social and public order concerns prevail. This does not preclude profit generation but always acknowledges that lotteries and other activities of EL Members are run in society’s best interest, which means in the best balance between social costs adhering to individual countries’ regulatory frameworks and -as a result of this regulation – lottery-profits.
- Integrity Over and above EU and national laws, EL Members truly ‘walk the talk’ and operate strict standards (e.g. EL and WLA Security Standards) to provide secure and fair operations and to manage the risks of fraud and other forms of crime. The sports betting business operated by EL lives up to the highest integrity standards.
Implementing the strategy through a service offering for our members
These lottery values are applied throughout the range of games that EL members offer. At the level of the association, these values are translated into a service offering for our members.
The various Working Groups of the association are currently looking at how to implement this Strategy through their activities to enhance even further the offering of the association for its members. The Secretary General coordinates this process.
PROMOTING MEMBERS INTERESTS – with institutions like the EU, and any other Government or intergovernmental institutions based in Europe as well as Sports (integrity) associations, people with disabilities and cultural associations.
PROVIDING FORUMS FOR EXCHANGE OF EXPERIENCE, CHANNEL NETWORKING AND PUBLIC AFFAIRS ACTIVITIES – this includes, for example, explaining the Framework, architecture and design of a (lottery) role model and its related games. Sharing and inspiring best practice across the entire EL Community.
SUPPORT AND COOPERATE – with the various stakeholders in the lotteries and gambling sector, in particular national authorities and organizations involved in studying and preventing illegal offerings, addiction and underage gambling, and also with the charity, sports and public bodies that benefit from the good causes supported by EL Members.
ESTABLISHING BEST PRACTICE STANDARDS AND COOPERATION FORUMS – especially in the areas of CSR and Security and Sports Betting Integrity to support the achievement of the integrity and responsibility principles.
Lottery values need strong regulatory principles and rules, subsidiarity and law enforcement
The values of EL Members have to be reflected by the states through a strong principle- based regulatory framework such as mandatory responsible-gaming, assurance of secure operations, corporate governance standards, legal exclusion of dangerous offers and last, but not least, taxes. EL is therefore calling for strict, but appropriate regulation in this sensitive sector. Appropriateness needs subsidiarity as an indispensable principle of regulation. Only a ‘Unity in Diversity’approach enables states as lottery-organizers to react to the relevant environment, which is mostly independently built from cultural differences (e.g. betting in UK and Germany, social care in Nordic countries) and market characteristics (such as reach and usage of high-speed-internet and mobile infrastructure). Against that, organizing lotteries in a single cross-border-market would circumvent the lottery values.
The new Strategy implies a new and sharper take on the question of memberships. Since the creation of the association, only operators that have a dedicated license in every single state/jurisdiction where the service is offered can be members of EL. The new values of EL require an even stronger commitment from the members of the association who need to demonstrate how they put these values into practice.
With regard to the categories of membership, EL will in the future have regular members, observer members and Partners, which are suppliers of goods or services to our field. The modifications to the statutes will be brought forward to the General Assembly for adoption in June 2018.
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Mise en œuvre de la nouvelle stratégie d’EL
Suite à l’adoption de la nouvelle stratégie d’EL lors de l’assemblée générale en juin 2017, le secrétaire général d’EL et son équipe travaillent en collaboration avec les groupes de travail de l’association pour aider le comité exécutif à la mettre en œuvre. Les propositions concernant la modification des statuts seront examinées en juin 2018 par l’assemblée générale en vue de leur adoption.
Implementar la nueva Estrategia de EL
Tras la adopción de la nueva Estrategia EL por parte de la Asamblea general en junio de 2017, el secretario general de EL y su equipo colaboran con los Grupos de trabajo de la asociación para ayudar al Comité ejecutivo en su implementación. En junio de 2018, se presentarán propuestas para la modificación de los estatutos ante la Asamblea general con el fin de que esta las adopte.
Umsetzung der neuen EL-Strategie
Seit Verabschiedung der neuen EL-Strategie durch die Generalversammlung im Juni 2017 unterstützen der EL-Generalsekretär und sein Team gemeinsam mit den Arbeitsgruppen der Vereinigung den Vorstand bei der Umsetzung dieser Strategie. Vorschläge zu Änderungen an den Statuten werden der Generalversammlung im Juni 2018 zur Verabschiedung vorgelegt.
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