How technology is raising the bar in sportsbook integrity

Semi-Premium Partner Kambi bridged the topics of sportsbook integrity and technology in their panel discussion entitled “Changing the Game”.

10,000 football matches per week!

Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and opportunities remain the same. Match-fixing is one challenge that Kambi do not take lightly. Finnish national betting agency Veikkaus, managed by the Finnish Ministry of Education, have established many bodies to prevent match-fixing domestically. Veikkaus have even established their own observer network and actively monitor sports betting. When first venturing into sports betting, in 1993, Veikkaus covered roughly 80 football matches per week. Nowadays, the company covers over 10,000 football matches simultaneously to track illegal betting patterns and prevent match-fixing. To assess risk levels every match, the company has its own risk management system. From a commercial point of view, Veikkaus considers amongst the most important principle of sports betting to have the opening odds as perfect as possible.

Education is key

Laura da Silva Gomes, Director at Silverfish & Ethisport, updated participants that there are some companies who invest in awareness of match-fixing, and some who do not. Taking the example of Francaise des Jeux, she said that they have worked at club levels to educate on match-fixing prevention from a young age. Ms da Silva Gomes also urged gaming businesses to be as proactive and sustainable as they can – “if a business doesn’t want to prevent overregulation”.

No one size fits all solution

Joni Hovi, Executive Director at Kambi, said that his company block around 40 match-fixing incidents daily. He explained that these bets are safer to retract in order to protect the customer. He agreed with Silverfish, stating that education is the key to prevention. Regulators and law enforcement must also be well trained to understand the basics of sports betting/sports integrity. In terms of prevention, “what works in one country doesn’t necessarily work in another one”. He was also unsure that corruption or doping could be altogether eliminated. Giancarlo Sergi, Global Lottery Monitoring System also emphasised the importance of treating problems locally and working with members. Naturally, the more information that is shared between members, the better.

Related Articles

View all



Comment la technologie relève le niveau de l’intégrité des paris sportifs

Les paris sportifs, qui constituent les principales prestations de service de Kambi, comportent certainement des différences par rapport aux entreprises de loteries traditionnelles. Cependant, de nombreux défis et opportunités sont les mêmes. Le trucage de matchs est un défi que Kambi ne prend pas à la légère. L’agence nationale de paris finlandaise, Veikkaus, qui est gérée par le ministère finlandais de l’Éducation, a mis en place de nombreux organes chargés d’empêcher le trucage de matchs au niveau national. Veikkaus a même créé son propre réseau d’observateurs, et surveille activement les paris sportifs. On ne peut exagérer l’importance de l’éducation des générations futures sur l’intégrité sportive. Plus les sociétés de jeux ou de paris pourront s’autoréguler pour empêcher le trucage de matchs, moins la réglementation gouvernementale sera nécessaire.


Las nuevas tecnologías suben el listón de la integridad en las apuestas deportivas

El principal servicio que ofrece Kambi, las apuestas deportivas, sin duda tiene sus diferencias con respecto a los negocios de lotería tradicionales. No obstante, muchos de los desafíos y oportunidades que se les presentan son los mismos. El amañamiento de partidos es uno de los desafíos que Kambi se toma muy en serio. La agencia de apuestas nacional finlandesa, Veikkaus, gestionada por el Ministerio de Educación de Finlandia, ha establecido muchos organismos con la intención de erradicar el amañamiento de partidos a nivel nacional. Veikkaus ha llegado incluso a establecer su propia red de observadores para controlar activamente las apuestas deportivas. La importancia de educar a las generaciones futuras en cuanto a la integridad en las apuestas deportivas es indiscutible. Cuanto mejor se pueden autorregular las empresas de apuestas o de juegos para evitar el amañamiento de partidos, menos intervención y leyes gubernamentales serán necesarias.


Wie Technologien für höhere Standards bei der Sportwettenintegrität sorgen

Es bestehen sicherlich viele Unterschiede zwischen Sportwetten – dem Kerngeschäft von Kambi – und traditionellen Lotterieangeboten. Bei Herausforderungen und Gelegenheiten besteht dennoch eine beachtliche Schnittmenge. Zu den wichtigsten Herausforderungen von Kambi zählt sicherlich die Spielmanipulation. Die finnische nationale Wettbehörde Veikkaus, die dem finnischen Bildungsministerium untersteht, hat diverse Stellen eingerichtet mit dem Auftrag, Spielmanipulation im Land zu unterbinden. Veikkaus hat sogar ein eigenes Beobachternetzwerk eingerichtet und überwacht das Sportwettgeschäft aktiv. Man kann kaum genug betonen, wie wichtig es ist, künftige Generationen zum Thema Sportintegrität aufzuklären. Je mehr Glücksspiel- und Wettunternehmen sich selbst regulieren, um Spielmanipulation zu unterbinden, desto weniger Eingriffe sind von Behördenseite erforderlich.

Other Articles

View all

Consumer driven innovations

Jana Smejcova, Kantar   Millennials, Gen Xers and Boomers Differences in consumer behaviour in the sector are evident between “Millennials, Gen Xers and Boomers”. According to Kantar’......

Read more Synopsis: fr / es / de

EU: CEN TF456 standardisation online gambling commences its work and EL participates in discussions on illegal platforms and Subsidiarity

In April 2018, following long consultations with stakeholders, the European Commission mandated the European Standardisation Committee CEN to draft a standard for a list of criteria for reporting to t......

Read more Synopsis: fr / es / de

Sport 4 Life UK received the EL Sport Award 2018

Olli Sarakoski, President & CEO of Veikkaus Oy handing the EL Sport Award 2018 to Jack Skinner and Matthew Forsyth from Sport 4 Life UK The first EL Sport Award, along with a check for 5000 euro......

Read more Synopsis: fr / es / de

Industry Days 2018 – Navigating Towards Digital Opportunity

Masters of ceremony Jutta Buyse (deputy EL Secretary-General) and Arjan van’t Veer (EL Secretary General) were lively hosts throughout the two-day meeting, keeping delegates well informed of the a......

Read more Synopsis: fr / es / de

EL/WLA Sports Betting Seminar 2018: Winning in Sports Betting

  The19th edition of the yearly EL/WLA Sports Betting Seminar took place in Lyon on 15-17 May with the great support of the hosting lottery La Française des Jeux (FDJ). The event registered......

Read more Synopsis: fr / es / de

PR/Communications and Social Media Seminar

Nikola Vrdoljak, Director 404 Agency Croatia, set the scene by describing how “anxious” the world has become; where sharing is the natural choice rather than owning and where in our “non-linear......

Read more Synopsis: fr / es / de

Knowledge Sharing 2.0

The 2018 Knowledge Sharing seminar took place in Geneva on April 18-19, where it gathered around 50 participants interested to learn more about the latest trends in lottery markets and exchange of i......

Read more Synopsis: fr / es / de

A new President & CEO for SELAE

Jesús Huerta Almendro, President & CEO for Sociedad Estatal Loterías y Apuestas del Estado Jesús Huerta Almendro was born in Cadiz/Spain in 1965. He holds a Law degree, a Master's degree in H......

Read more Synopsis: fr / es / de

IGT: New Execs Combine Complementary Strengths with a Single Purpose

The two most recent executives to join IGT’s lottery organization combine a wealth of complementary experience, together giving customers a powerful ally in harnessing the main drivers of lottery......

Read more Synopsis: fr / es / de

Scientific Games: Instant Games and the Quest for New Growth

The European market is not yet tapping into the potential of instant scratch games, which have been much more popular in the U.S. The average instant weekly per capita spend for the Top 10 European lo......

Read more Synopsis: fr / es / de

European Lotteries launches new European Lotteries Corporate University

Following a review of the requirements in this area EL is presenting a new 3-module European Lottery Corporate University (ELCU). Designed for various levels of participants, three separate modules wi......

Read more Synopsis: fr / es / de

A great success for the joint EL/WLA CSR-RG seminar in Lisbon

These numbers show both a high level of interest in CSR and RG across the lottery sector, as well as an enduring commitment from EL and WLA members to each issue as a core tenet of their business. Aft......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

Read more

A new CEO for Svenska Spel

Patrik Hofbauer, CEO for Svenska Spel Patrik Hofbauer has extensive senior management experience and, in addition to his current role as CEO of Telenor Sweden, he has previously been CEO of Telenor......

Read more Synopsis: fr / es / de

Intralot: From waterfall product development to customer-centric, agile evolution: The role of the new Digital Service Platform

In nature, all organizations respond to changing environmental conditions by evolving themselves. It is a continuous struggle: change and adopt or perish. The same happens in the business world. The m......

Read more Synopsis: fr / es / de