How technology is raising the bar in sportsbook integrity

Semi-Premium Partner Kambi bridged the topics of sportsbook integrity and technology in their panel discussion entitled “Changing the Game”.

10,000 football matches per week!

Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and opportunities remain the same. Match-fixing is one challenge that Kambi do not take lightly. Finnish national betting agency Veikkaus, managed by the Finnish Ministry of Education, have established many bodies to prevent match-fixing domestically. Veikkaus have even established their own observer network and actively monitor sports betting. When first venturing into sports betting, in 1993, Veikkaus covered roughly 80 football matches per week. Nowadays, the company covers over 10,000 football matches simultaneously to track illegal betting patterns and prevent match-fixing. To assess risk levels every match, the company has its own risk management system. From a commercial point of view, Veikkaus considers amongst the most important principle of sports betting to have the opening odds as perfect as possible.

Education is key

Laura da Silva Gomes, Director at Silverfish & Ethisport, updated participants that there are some companies who invest in awareness of match-fixing, and some who do not. Taking the example of Francaise des Jeux, she said that they have worked at club levels to educate on match-fixing prevention from a young age. Ms da Silva Gomes also urged gaming businesses to be as proactive and sustainable as they can – “if a business doesn’t want to prevent overregulation”.

No one size fits all solution

Joni Hovi, Executive Director at Kambi, said that his company block around 40 match-fixing incidents daily. He explained that these bets are safer to retract in order to protect the customer. He agreed with Silverfish, stating that education is the key to prevention. Regulators and law enforcement must also be well trained to understand the basics of sports betting/sports integrity. In terms of prevention, “what works in one country doesn’t necessarily work in another one”. He was also unsure that corruption or doping could be altogether eliminated. Giancarlo Sergi, Global Lottery Monitoring System also emphasised the importance of treating problems locally and working with members. Naturally, the more information that is shared between members, the better.

Related Articles

View all

Synopsis

Français

Comment la technologie relève le niveau de l’intégrité des paris sportifs

Les paris sportifs, qui constituent les principales prestations de service de Kambi, comportent certainement des différences par rapport aux entreprises de loteries traditionnelles. Cependant, de nombreux défis et opportunités sont les mêmes. Le trucage de matchs est un défi que Kambi ne prend pas à la légère. L’agence nationale de paris finlandaise, Veikkaus, qui est gérée par le ministère finlandais de l’Éducation, a mis en place de nombreux organes chargés d’empêcher le trucage de matchs au niveau national. Veikkaus a même créé son propre réseau d’observateurs, et surveille activement les paris sportifs. On ne peut exagérer l’importance de l’éducation des générations futures sur l’intégrité sportive. Plus les sociétés de jeux ou de paris pourront s’autoréguler pour empêcher le trucage de matchs, moins la réglementation gouvernementale sera nécessaire.

Español

Las nuevas tecnologías suben el listón de la integridad en las apuestas deportivas

El principal servicio que ofrece Kambi, las apuestas deportivas, sin duda tiene sus diferencias con respecto a los negocios de lotería tradicionales. No obstante, muchos de los desafíos y oportunidades que se les presentan son los mismos. El amañamiento de partidos es uno de los desafíos que Kambi se toma muy en serio. La agencia de apuestas nacional finlandesa, Veikkaus, gestionada por el Ministerio de Educación de Finlandia, ha establecido muchos organismos con la intención de erradicar el amañamiento de partidos a nivel nacional. Veikkaus ha llegado incluso a establecer su propia red de observadores para controlar activamente las apuestas deportivas. La importancia de educar a las generaciones futuras en cuanto a la integridad en las apuestas deportivas es indiscutible. Cuanto mejor se pueden autorregular las empresas de apuestas o de juegos para evitar el amañamiento de partidos, menos intervención y leyes gubernamentales serán necesarias.

Deutsch

Wie Technologien für höhere Standards bei der Sportwettenintegrität sorgen

Es bestehen sicherlich viele Unterschiede zwischen Sportwetten – dem Kerngeschäft von Kambi – und traditionellen Lotterieangeboten. Bei Herausforderungen und Gelegenheiten besteht dennoch eine beachtliche Schnittmenge. Zu den wichtigsten Herausforderungen von Kambi zählt sicherlich die Spielmanipulation. Die finnische nationale Wettbehörde Veikkaus, die dem finnischen Bildungsministerium untersteht, hat diverse Stellen eingerichtet mit dem Auftrag, Spielmanipulation im Land zu unterbinden. Veikkaus hat sogar ein eigenes Beobachternetzwerk eingerichtet und überwacht das Sportwettgeschäft aktiv. Man kann kaum genug betonen, wie wichtig es ist, künftige Generationen zum Thema Sportintegrität aufzuklären. Je mehr Glücksspiel- und Wettunternehmen sich selbst regulieren, um Spielmanipulation zu unterbinden, desto weniger Eingriffe sind von Behördenseite erforderlich.

Other Articles

View all

Scientific Games | Lotteries hit the jackpot with trusted sports betting solutions

Changes have been underway in Europe over the last few years. Today, European players use their mobile devices to place more than 80 percent of wagers on sporting events, and live betting represents a......

Read more

European Week of Sport: EL members encourage citizens to #BeActive

This year’s edition in September marked the 5th edition and focused on five themes including education, the workplace, outdoors, sport clubs and fitness centres. EL worked closely with its members a......

Read more

Szerencsejatek celebrate 20 years of the “Scandinavian” lotto

Bryan Adams gave two exclusive interviews and four lucky winners had the opportunity to meet the star in person as part of a Meet & Greet event. The concert exceeded expectations and showcased som......

Read more

Honorary President Mr Reissiger

EL is thankful for Mr Reißiger’s commitment, expertise and dedication in his role as EL Vice President from 1999 to 2001 and EL President from 2001 to 2005. In 2006 Mr Reißiger was nominated EL Ho......

Read more

EL at first-ever Responsibility in Gaming Conference

Translating the latest insight on problem gambling and looking at the neurological effects seen in the brains of people with a gambling disorder was a core focus on the Conference, together with the d......

Read more

Interview with GLMS General Secretary and Deputy General Secretary – “Reflecting on a successful year for Sport Integrity”

Looking back at an eventful year, what has been the greatest achievement for GLMS? General Secretary Giancarlo Sergi (GS): During 2019 GLMS has a lot of achievements to look back on. We are indeed pr......

Read more

New EL CSR guidelines published

EL and its members are committed to generating the best for the benefit of society in accordance to national laws and regulations. This commitment goes further than Responsible Gaming, as a core value......

Read more

Preparations underway for EL Industry Days 2020

With growing challenges for the lottery sector in the years to come, the 2020 EL Industry Days is a call to all lottery professionals to look at a sustainable lottery model for the future. The chosen......

Read more

Upcoming EL Seminars & Events

5-7 FEBRUARY 2020, LONDON, UK EL/WLA MARKETING SEMINAR: IT'S ALL ABOUT THE PLAYER! Think digital, think physical, think lotteries, think player.  With new emerging trends and digital transformatio......

Read more

Successful EL/WLA Security and Integrity Seminar 2019

Keynote speaker Eneken Tikk of the Cyber Policy Institute in Finland highlighted the growth in cyber threats and called on lotteries to self-reflect on how their services would be perceived and treate......

Read more

Innovation, inspiration and…chainsaws!

In a world where customers are more connected, more tech savvy and more demanding than ever before, innovation has never been so crucial. As many industries are feeling the pressures of heightened con......

Read more

Game Set and Match! How lotteries can win in the sport betting market

Regulation On the regulatory and legal front, lotteries, in almost every market, are facing challenges in their sports betting operations. Lottomatica presented their plans to deal with the general a......

Read more

OECD takes next steps in reaching global consensus on digital taxation

In February the Organisation for Economic Co-Operation and Development (OECD) proposed three different approaches aimed at reaching a global consensus on how taxing rights on income generated from cro......

Read more

IGT | Sustainability Strengthens the Social Contract

IGT recently released its 12th annual IGT Sustainability Report, “Ahead of the Game,” an externally audited document that validates IGT’s sustainability activities and data. The report highligh......

Read more Synopsis: fr / es / de

INTRALOT | Trends and technologies that modernise the Lottery Industry

As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating sever......

Read more Synopsis: fr / es / de