How technology is raising the bar in sportsbook integrity

Semi-Premium Partner Kambi bridged the topics of sportsbook integrity and technology in their panel discussion entitled “Changing the Game”.

10,000 football matches per week!

Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and opportunities remain the same. Match-fixing is one challenge that Kambi do not take lightly. Finnish national betting agency Veikkaus, managed by the Finnish Ministry of Education, have established many bodies to prevent match-fixing domestically. Veikkaus have even established their own observer network and actively monitor sports betting. When first venturing into sports betting, in 1993, Veikkaus covered roughly 80 football matches per week. Nowadays, the company covers over 10,000 football matches simultaneously to track illegal betting patterns and prevent match-fixing. To assess risk levels every match, the company has its own risk management system. From a commercial point of view, Veikkaus considers amongst the most important principle of sports betting to have the opening odds as perfect as possible.

Education is key

Laura da Silva Gomes, Director at Silverfish & Ethisport, updated participants that there are some companies who invest in awareness of match-fixing, and some who do not. Taking the example of Francaise des Jeux, she said that they have worked at club levels to educate on match-fixing prevention from a young age. Ms da Silva Gomes also urged gaming businesses to be as proactive and sustainable as they can – “if a business doesn’t want to prevent overregulation”.

No one size fits all solution

Joni Hovi, Executive Director at Kambi, said that his company block around 40 match-fixing incidents daily. He explained that these bets are safer to retract in order to protect the customer. He agreed with Silverfish, stating that education is the key to prevention. Regulators and law enforcement must also be well trained to understand the basics of sports betting/sports integrity. In terms of prevention, “what works in one country doesn’t necessarily work in another one”. He was also unsure that corruption or doping could be altogether eliminated. Giancarlo Sergi, Global Lottery Monitoring System also emphasised the importance of treating problems locally and working with members. Naturally, the more information that is shared between members, the better.

Related Articles

View all



Comment la technologie relève le niveau de l’intégrité des paris sportifs

Les paris sportifs, qui constituent les principales prestations de service de Kambi, comportent certainement des différences par rapport aux entreprises de loteries traditionnelles. Cependant, de nombreux défis et opportunités sont les mêmes. Le trucage de matchs est un défi que Kambi ne prend pas à la légère. L’agence nationale de paris finlandaise, Veikkaus, qui est gérée par le ministère finlandais de l’Éducation, a mis en place de nombreux organes chargés d’empêcher le trucage de matchs au niveau national. Veikkaus a même créé son propre réseau d’observateurs, et surveille activement les paris sportifs. On ne peut exagérer l’importance de l’éducation des générations futures sur l’intégrité sportive. Plus les sociétés de jeux ou de paris pourront s’autoréguler pour empêcher le trucage de matchs, moins la réglementation gouvernementale sera nécessaire.


Las nuevas tecnologías suben el listón de la integridad en las apuestas deportivas

El principal servicio que ofrece Kambi, las apuestas deportivas, sin duda tiene sus diferencias con respecto a los negocios de lotería tradicionales. No obstante, muchos de los desafíos y oportunidades que se les presentan son los mismos. El amañamiento de partidos es uno de los desafíos que Kambi se toma muy en serio. La agencia de apuestas nacional finlandesa, Veikkaus, gestionada por el Ministerio de Educación de Finlandia, ha establecido muchos organismos con la intención de erradicar el amañamiento de partidos a nivel nacional. Veikkaus ha llegado incluso a establecer su propia red de observadores para controlar activamente las apuestas deportivas. La importancia de educar a las generaciones futuras en cuanto a la integridad en las apuestas deportivas es indiscutible. Cuanto mejor se pueden autorregular las empresas de apuestas o de juegos para evitar el amañamiento de partidos, menos intervención y leyes gubernamentales serán necesarias.


Wie Technologien für höhere Standards bei der Sportwettenintegrität sorgen

Es bestehen sicherlich viele Unterschiede zwischen Sportwetten – dem Kerngeschäft von Kambi – und traditionellen Lotterieangeboten. Bei Herausforderungen und Gelegenheiten besteht dennoch eine beachtliche Schnittmenge. Zu den wichtigsten Herausforderungen von Kambi zählt sicherlich die Spielmanipulation. Die finnische nationale Wettbehörde Veikkaus, die dem finnischen Bildungsministerium untersteht, hat diverse Stellen eingerichtet mit dem Auftrag, Spielmanipulation im Land zu unterbinden. Veikkaus hat sogar ein eigenes Beobachternetzwerk eingerichtet und überwacht das Sportwettgeschäft aktiv. Man kann kaum genug betonen, wie wichtig es ist, künftige Generationen zum Thema Sportintegrität aufzuklären. Je mehr Glücksspiel- und Wettunternehmen sich selbst regulieren, um Spielmanipulation zu unterbinden, desto weniger Eingriffe sind von Behördenseite erforderlich.

Other Articles

View all

Publication of the European Lotteries CSR GUIDELINES coming soon

All over the world, more and more companies are integrating sustainable standards and policies in order to carry out their business in a way that will better manage their risks, anticipate consumer......

Read more Synopsis: fr / es / de

New European Commission report on evaluation of regulatory tools for enforcing online gambling

The report is a result of a Call for Tender (No 641/PP/GRO/IMA/17/1131/9610) for a Study to “ascertain which enforcement tools EU/EEA Member States use, how effective they are and how the regulato......

Read more Synopsis: fr / es / de

Scientific Games | Instant Games’ Epic Evolution

Instant Games’ Epic Evolution Back in 1978, when instant “scratch” games were introduced in the European lottery market, ABBA and the Bee Gees topped the charts and a gallon of petrol cost £......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

INSTANT GAMES SEMINAR 27-29 MARCH 2019, ROTTERDAM (NL) Instant Games, or scratch card games, are a growth category, without any doubt. EL figures show a continuous sales increase for instant games o......

Read more

Intralot | Trends vs Fads

The idea that change is accelerating is a common place. A simple search for “exponential change” on any internet engine would yield an infinite number of articles on the topic, written by reputabl......

Read more Synopsis: fr / es / de

EL takes part in the OECD consultation on tax challenges of digitalisation

Possible solutions to the tax challenges of digitalisation In March 2018, the European Commission proposed new rules to ensure that digital business activities are taxed in a fair way in the EU. Gi......

Read more Synopsis: fr / es / de

European Lotteries adds new ‘Executive’ Module to its Corporate University ELCU

The ELCU – EXECUTIVE will be held over 1 ½ days and is designed for professional staff from Lottery Operators, Suppliers and Regulators who have sufficient experience to actively and usefully parti......

Read more Synopsis: fr / es / de

IGT | Are the bats & faangs biting yet?

The major players in today’s advanced and emerging markets are commonly known by two acronyms: “FAANGs” ─ Facebook, Amazon, Apple, Netflix and Google ─ and their Asian counterparts, “BAT......

Read more Synopsis: fr / es / de

EL/WLA Marketing Seminar 2019 – Recurring trends of the seminar

Particular themes stood out consistently among the seminar. Certain trends were obvious, trends all of us should be doing all we can to immerse ourselves in this year to stay with the current cultur......

Read more