FDJ and the Paris Olympic bid – A successful partnership initiative

On September 13th, Paris was officially selected to host the 2024 Olympic and Paralympic Games. French lottery FDJ was a key partner in mobilising the French public to support the bid.

After a 100-year wait, the Games will be back in Paris. The French capital was confirmed as host city for the 2024 Olympic and Paralympic Games by the International Olympic Committee during its meeting in Lima on September 13th.

National lottery FDJ was the first company to announce its support of the Paris bid, as early as January 2016. “Because Paris 2024 is a real chance for France, for a society which, through sport, promotes equal opportunities, I wish to give Paris2024 every chance of success”, said CEO Stéphane Pallez. Let’s look back on the actions organised in order to encourage participation in sport and mobilise the French people.

In addition to its €2m financial contribution, FDJ ran the national advocacy campaign “Ready to Play the Game for Paris2024?”. In order to mobilize citizens around the bid, events were organised every month reflecting the Company’s commitment in favour of equal opportunities and women’s sport; two areas that FDJ promotes to make the Games a tool for social progress. All these events brought together champions and members of the public:

  • In March, 500 participants were invited to take part in the giant “Fit Boxing Session by FDJ”, coached by Olympic medallists Sarah Ourahmoune and Souleymane Cissokho. It took place at the Cité du Cinéma, in the north of Paris where the future Olympic and Paralympic village is due to bebuilt.
  • In April and May, FDJ encouraged sports fans to join the campaign during the Football League Cup Final and the Handball French Cup Finals, respectively. At half-time, randomly-selected spectators could take part in challenges to win prizes.
  • FDJ also joined the Olympic Days (June 23-24th) celebrations organised in Paris. While citizens were invited to discover and practice various Olympic and Paralympic sports, a special event “2024km by FDJ” enabled equestrians, cyclists and teams of runners to cover together 2024km of streets and roads in the Paris area. A spectacular finale took place with a giant tifo deployed along the famous Alexandre III bridge.
  • On July 23rd, day of the final stage of the Tour de France, FDJ launched “Les Champs pour Elles” to promote women’s cycling. 2024 women were invited to cycle the last 8km of the most famous cycling Tour, including across the Grand Palais and the Champs Elysees avenue.

A summary video of the campaign can be found here: https://www.youtube.com/watch?v=jHnGoFwrLro

During events in the field, or on social media with the hastag #JouerleJeu (PlaytheGame), over 14 million actions in support of the bid were carried out.

  • The Olympic-branded scratch ticket “Vibrez pour Paris 2024” launched in March, sold 13.8 million units. The design of the ticket featured 4 Olympic and Paralympic disciplines: athletics, wheelchair basketball, swimming and judo.
  • Over 70.000 people took part in the various events organised by FDJ.
  • A street-display campaign, during the IOC’s evaluation visit in May, reached 90% of the population of the Paris area, or nearly 4 million people. The front wall of FDJ’s future headquarters was also decorated in support of the Paris 2024 bid.

Related Articles

View all

Synopsis

Français

La FDJ et la candidature de Paris aux Jeux Olympiques - Un partenariat couronné de succès

Le 13 septembre, la ville de Paris a été officiellement désignée pour accueillir les jeux Olympiques et les Jeux Paralympiques de 2024. La FDJ a été un partenaire clé de la mobilisation du public français autour de cette candidature. La FDJ est également un partenaire de longue date du Comité National Olympique et Sportif Français (CNOSF), et elle a établi en 2015 un partenariat similaire avec le Comité Paralympique et Sportif Français (CPSF).

Español

FDJ y la candidatura olímpica de París – Una iniciativa de colaboración exitosa

El 13 de septiembre, París fue oficialmente seleccionada para albergar los Juegos Olímpicos y Paralímpicos de 2024. La lotería francesa FDJ [La Française des Jeux] fue un socio clave para movilizar al público francés en torno a la candidatura. FDJ también es, desde hace tiempo, socia del Comité Nacional Olímpico y de Deportes Francés (Comité National Olympique et Sportif Français, CNOSF) y, en 2015, la empresa también firmó un acuerdo con el Comité Paralímpico y de Deportes Francés (Comité Paralympique et Sportif Français, CPSF).

Deutsch

FDJ und die Olympia-Kandidatur von Paris – Eine erfolgreiche Partnerschaft

Am 13. September wurde Paris offiziell zum Austragungsort der Olympischen und Paralympischen Spiele 2024 gewählt. Die französische Lotterie FDJ war bei der Mobilisierung der französischen Öffentlichkeit ein wichtiger Partner. FDJ ist zudem ein langzeitiger Partner des französischen nationalen olympischen und Sportkomitees (CNOSF) und hat im Jahr 2015 auch mit dem französischen paralympischen und Sportkomitee (CPSF) eine Vereinbarung unterzeichnet.

Other Articles

View all

Successful EL/WLA seminar highlights value of responsibility

Hosted by EL Member Hrvaska Lutrija, this year’s successful seminar provided an excellent opportunity to hear from experts in RG and CSR, understand how other lotteries are implementing their progra......

Read more Synopsis: fr / es / de

EL elects new Executive Committee & adopts Antwerp Resolution

Hansjörg Höltkemeier re-elected as EL President for the period 2019-2021 Re-elected EL President Hansjörg Höltkemeier (right) said, ‘‘We have had three fantastic days at the special 10th edi......

Read more Synopsis: fr / es / de

2020 EL Innovation Awards are now open for submission!

For EL lottery members only, the awards are another key initiative led by the EL Innovation Working Group (ELIG), which was set up to inspire, connect and engage the EL community in innovation. The aw......

Read more Synopsis: fr / es / de

EL organises Corporate University Modules for the second year running

The Induction Module, aimed at new entrants in the lottery world (up to 3 years experience), allowed for an extensive introduction to the sector and an insight into the many complex activities. Over t......

Read more Synopsis: fr / es / de

First-ever EL seminar on Instant Games

In 2017 the overall sales of Instant Games (or sometimes called Scratch Cards) in Europe was 25.9 billion EUR. This made Instant Games the second most important game in the portfolio of EL members. Th......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

8-10 October: EL/WLA Security & Integrity Seminar. 5-7 November: Innovation Seminar. 20-22 November: EL/WLA Sports Betting Seminar. 27-29 November: Legal and Regulatory Affairs....

Read more

New appointments for EL members

From left to right: Kerstin Kosanke, Managing Director, Lotto Brandenburg, Alexandru-Mircea Croitoru, General Manager, Loteria Romania, Bekir Yunus Uçar, General Director, Turkish National Lottery Administration & Gábor Czepek, CEO, Hungarian National Lottery...

Read more

10th EL Congress – Lotteries, democracy and the European political landscape

Brett Henning  Brett Henning, Co-founder and Director at Sortition Foundation analysed the results of the elections, looking closely at the rise in European populism. In the past months and years,......

Read more Synopsis: fr / es / de

IGT | Sustainability Strengthens the Social Contract

IGT recently released its 12th annual IGT Sustainability Report, “Ahead of the Game,” an externally audited document that validates IGT’s sustainability activities and data. The report highligh......

Read more Synopsis: fr / es / de

Scientific Games | Investing in growth with instant games

The global lottery industry faces new challenges from changing consumer and retail behaviours. Along with regulations and policy decisions, these changes place competitive and margin pressure on lotte......

Read more Synopsis: fr / es / de

EL Congress Antwerp – Day 1: The Corporate Success of Chance

The Black Swan with keynote speaker: Mr. Nassim Nicholas Taleb  International bestselling author Nassim Nicholas Taleb focused his keynote presentation on the Black Swan, his book which looks at th......

Read more Synopsis: fr / es / de

INTRALOT | Trends and technologies that modernise the Lottery Industry

As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating sever......

Read more Synopsis: fr / es / de

EL Congress Antwerp – Day 2: Give Chance a Chance

Talent Vs Luck After a lively performance by mentalist Gili, three inspiring keynote speakers highlighted the role of randomness in success and failure, bringing with them their own personal expertis......

Read more Synopsis: fr / es / de

New Managing Director at Germany’s Lotto Brandenburg

Kerstin Kosanke, Managing Director of Land Brandenburg Lotto GmbH After finishing her law studies in Potsdam, Ms. Kosanke worked for 15 years as an independent lawyer with a focus on tax law and man......

Read more Synopsis: fr / es / de

Loteria Romania appoints new General Manager

Honoured in his new role Alexandru-Mircea Croitoru as General Manager, he will continue to work on the implementation of projects that will drive the development of the lottery. The Romanian Lottery is one of the oldest institutions in the country, established in 1906 in order to improve the health system, especially in rural areas....

Read more Synopsis: fr / es / de

Interview with Gábor Czepek, new CEO of the Hungarian National Lottery

Gábor Czepek, CEO, Hungarian National Lottery Szerencsejáték Zrt. is one of Hungary’s largest, dynamically developing state-owned enterprises: What were the most pressing tasks in this initial......

Read more Synopsis: fr / es / de

Introduction to new General Director at the Turkish National Lottery Administration

Following a career in journalism, Bekir Yunus Uçar spent over 20 years in public service. He worked in several roles at Türk Telekom before joining the Turkish National Lottery Administration. He was appointed General Director by the Minister of Treasury and Finance....

Read more Synopsis: fr / es / de

Chance is a part of Lotteries. Chance is a part of Success. Chance is also a part of Life.

Hansjörg Höltkemeier, EL President & Jannie Haek, CEO of the National Lottery Belgium open the Trade Show at the 10th EL Congress in Antwerp ‘‘The Success of Chance’’ was the theme for......

Read more Synopsis: fr / es / de