The European Year of Cultural Heritage 2018

An occasion for EL to highlight the significant role its member lotteries play in supporting culture.

 

 

European Years

By designating a theme to a calendar year, the EU attempts to raise awareness of a particular theme by encouraging debate and a change of attitudes towards it. These years are referred to as the European Years and they have the capacity to create a strong commitment and send a political signal from both EU institutions and Member States that the topic will be taken into consideration in future policy-making. In some cases, the European Commission may even propose new legislation on the theme.

The first European Year was observed in 1983 as the European Year of SMEs and craft industry. Ever since, the European Years have covered a wide plethora of themes ranging from environment, road safety, tourism, nutrition or health to music, volunteering, lifelong learning and languages.

The decision on the theme is taken jointly by the European Parliament and Member States based on the European Commission’s proposal.

Cultural Heritage…

The year 2018 has been designated as the European Year of Cultural Heritage in an attempt to encourage EU citizens to explore Europe’s rich and diverse cultural heritage, to celebrate, understand and protect its unique value and to reflect on the place that cultural heritage occupies in our lives.

The notion of cultural heritage might be traditionally understood as the legacy of physical artefacts including buildings, historic places, monuments, archaeological objects, architecture and so on. However, there are also intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations, such as oral traditions, performing arts, literature, local knowledge or traditional skills.

…and the Lotteries

In 2016 the money contributed towards society by all EL member lotteries amounted to €23.5bn. From this total, €21.3bn was contributed by EL member lotteries in the EU, with more than 64% of their Gross Gaming Revenue generated going back to society in the respective countries. Culture and cultural heritage are among the main beneficiaries of funding from lotteries receiving about €1bn per year and probably making the lotteries one of the most important patrons of arts in Europe.

Below are selected examples of EL member lotteries’ support to the field of cultural heritage:

  • Czech Sazka, is the main partner of the Dvořák Prague Festival, famous for its excellent programme and performers, and also promotes Czech culture through the legacy of Antonín Dvořák, his contemporaries and disciples.
  • Finnish Veikkaus supports Finnish films via the Film Foundation with €25 million a year.
  • Germany’s Lotto Bayern supported the reconstruction of the Cadolzburg castle in Bavaria and the west façade roof renovation of the St. Paul’s Church in Munich.
  • Italian Lottomatica contributed to the restoration of an outstanding example of Michelangelo’s finest craftsmanship – his statue of Moses. Located in Rome at the church San Pietro in Vincoli and attracting more than 4 million visitors annually, the statue was restored to its original shine after a complex process of maintenance and cleaning of the marble.
  • Latvian Latvijas Loto supports Latvian artists by purchasing their artwork and using it when designing its tickets. The chosen artwork represents Latvian values such as nature, national foods and traditions.

Michelangelo’s Statue of Moses in the Church of San Pietro in Rome has been restored thanks to Lottomatica’s support

Official Launch

The official launch of the European Year of Cultural Heritage is scheduled for 7 and 8 December 2017 at the European Culture Forum in Milan, Italy, while events and activities related to the theme will take place all year long across the EU.

Video published by the Council of the EU announcing the 2018 Year of Cultural Heritage as an occasion to highlight the importance of European culture: https://www.youtube.com/watch?v=RcNwEBrs5oY

Related Articles

View all

Synopsis

Français

2018 : Année Européenne Du Patrimoine Culturel

Depuis 1983, l’UE désigne des thèmes annuels pour sensibiliser l’opinion publique sur un sujet et encourager les débats et le changement d’attitude par rapport à ce sujet. Ce sont les Années Européennes, qui représentent un engagement et un signal politique forts de la part des institutions et des États membres de l’UE, indiquant que le sujet sera pris en considération à l’avenir dans l’élaboration des politiques. L’année 2018 a été désignée Année européenne du patrimoine culturel afin d’encourager les citoyens de l’Union Européenne à explorer la diversité et la richesse de leur patrimoine culturel, à célébrer, comprendre et protéger sa valeur unique et à raviver la conscience publique à l’égard du patrimoine culturel et la place que ce dernier occupe dans nos vies. Le patrimoine culturel, et la culture en général, comptent parmi les principaux bénéficiaires du financement par les loteries, avec près d’un milliard d’EUR reçu tous les ans, ce qui fait que les opérateurs de loteries comptent parmi les principaux mécènes en Europe en matières d’art. Le lancement officiel de l’Année européenne du patrimoine culturel est prévu le 7 et 8 décembre 2017 au Forum de la Culture Européenne à Milan (Italie), tandis que des événements et activités liés à ce thème seront organisés durant toute l’année dans l’Union Européenne. EL cherche à participer activement à cette célébration de l’Année européenne du patrimoine culturel 2018, afin de souligner le rôle important que les opérateurs de loteries européens jouent dans le soutien de la culture.

Español

El Año Europeo Del Patrimonio Cultural 2018

Desde 1983, la UE ha designado un tema concreto para cada año con la intención de concienciar sobre dicho tema y de promover el debate y un cambio de actitud al respecto. Estos años se denominan Años Europeos y tienen la capacidad de generar un fuerte gesto político y un compromiso tanto por parte de las instituciones de la UE como de los Estados Miembros según el cual el tema en cuestión se tendrá en cuenta en políticas futuras. El año 2018 ha sido designado el Año Europeo del Patrimonio Cultural con el objetivo de animar a los ciudadanos de la UE a explorar el rico y diverso patrimonio cultural de Europa; a celebrar, entender y proteger su valor único, y a reflexionar sobre el lugar que ocupa el patrimonio cultural en nuestras vidas. Al recibir alrededor de 1.000 millones de euros anuales, el patrimonio cultural y la cultura en general están entre los mayores beneficiarios de financiación por parte de las loterías; lo cual, probablemente, convierte a las loterías en uno de los mecenas más importantes de Europa. El lanzamiento oficial del Año Europeo del Patrimonio cultural está programado para el 7 y 8 de diciembre de 2017 en el Foro Europeo de la Cultura en Milán, Italia, mientras que los eventos y actividades relacionados con este tema tendrán lugar durante todo el año y por toda la UE. EL [European Lotteries (Loterías Europeas)] pretende participar activamente en la celebración del Año Europeo del Patrimonio Cultural 2018 para poner de relieve el importante papel que juegan en el apoyo a la cultura las loterías que lo conforman.

Deutsch

Das Europäische Jahr Des Kulturellen Erbes 2018

Seit 1983 wählt die EU für jedes Kalenderjahr einen bestimmten Themenbereich aus, um Bewusstsein zu schaffen, Diskussionen anzustoßen und die Öffentlichkeit zu sensibilisieren. Diese Jahre heißen Europäische Jahre. Sie dienen als politisches Signal und sollen EU-Institutionen und Mitgliedsstaaten dazu anhalten, den behandelten Themenbereich bei ihrer künftigen politischen Gestaltung zu berücksichtigen. 2018 wird in dieser Tradition das Europäische Jahr des kulturellen Erbes. Es soll EU-Bürger dazu veranlassen, das reichhaltige und vielfältige kulturelle Erbe der EU kennenzulernen, zu feiern, besser zu verstehen, es in seiner Einzigartigkeit zu bewahren und über seine Rolle in unserem Alltag nachzudenken. Kulturgüter und der kulturelle Bereich im Allgemeinen gehören mit rund 1 Mrd. Euro zu den wichtigsten Empfängern finanzieller Unterstützung von Lotterien. Damit zählen Lotterien in Europa zu den wichtigsten Mäzenen der Künste. Offiziell eingeläutet werden soll das Europäische Jahr des kulturellen Erbes am 7. und 8. Dezember 2017 auf dem europäischen Kulturforum in Mailand in Italien. Im darauffolgenden Jahr wird es europaweit Veranstaltungen zum Thema geben. EL will sich aktiv beim europäischen Jahr des kulturellen Erbes 2018 engagieren, um auf die wichtige Rolle seiner Mitglieder für den Kulturbereich aufmerksam zu machen.

Other Articles

View all

IGT | Using Consumer Insights to Fill Gaps in the Draw Portfolio and Offer New Reasons to Play

In European markets, where draw portfolios usually include multijurisdictional jackpot games and Lotto games with multi-million-euro prizes, it’s less typical to see a daily “cash game” offeri......

Read more Synopsis: fr / es / de

Newly appointed CEO for Eesti Loto in Estonia

Riina Roosipuu has been appointed CEO of Eesti Loto as of November 1st, 2018. She gives us an insight into the future projects of her lottery. Riina Roosipuu, newly appointed CEO of Eesti Loto i......

Read more Synopsis: fr / es / de

INTRALOT | Mapping global consumers and markets: one-size does not fit all!

WHO IS THE GLOBAL CONSUMER OF TODAY? Living in a multi-geared world, dominated by different levels of attainment to technology and innovation, is a fact that INTRALOT knows all about.  From a glob......

Read more Synopsis: fr / es / de

Scientific Games | Creating a Frictionless Lottery Experience

Though consumers have come to expect technology, such as mobile shopping apps, to enhance their buying experience, they have not abandoned brick-and-mortar stores. Instead, they have merged the onli......

Read more Synopsis: fr / es / de

The outlook for sports betting in the United States

Bishop Woosley of the Arkansas Scholarship Lottery explains the PASPA overturn and how this ruling of the Supreme Court is set to radically alter the sports betting landscape across the United States.......

Read more Synopsis: fr / es / de

EL welcomes 3 new Lottery Members

National Lottery JSC – Bulgaria Dimitar Ganev, CEO of the National Lottery in Bulgaria National Lottery JSC operates in Bulgaria. The lottery has been grown on the foundations of one of the......

Read more Synopsis: fr / es / de

Italy bans all forms of gambling advertising

The Decree, set to take full effect in July 2019, will see both gambling operators and advertising service providers having to take steps to ensure compliance. Provisions against gambling In its f......

Read more Synopsis: fr / es / de

A successful first edition of the new European Lotteries Corporate University ELCU

The new European Lotteries Corporate Unversity is EL’s response to the expressed demand for “basic training” for new entrants to our sector. The ELCU will be composed of different modules: Induc......

Read more Synopsis: fr / es / de

Turn off your wifi: Challenges and opportunities in cyber space

Turn off your Wi-Fi! Seriously! Nowadays, it is extremely easy to profile and track any unsuspecting individual using free Wi-Fi in public spaces such as airport or a shopping centre. These profil......

Read more Synopsis: fr / es / de

EL/WLA joint Security and Integrity seminar 2018

Spanish “white-hat” hacker Roman Ramirez of Patowc and Rootedcon, Spain, presented the building blocks of cyber security and cyber vulnerabilities. He demonstrated how hackers can identify and phy......

Read more Synopsis: fr / es / de

Major trends in marketing: The world has never been this fast…

Jon Duschinsky, world leading social innovator from Canada It is essential to influence the consumer at the very moment of his or her decision-making. Hence, timing is very crucial. The opportunitie......

Read more Synopsis: fr / es / de

EL Retail Seminar 2018

Keynote speaker Scott Annan emphasised the importance for lotteries of adapting to the move to “food” by retailers; the reduction in the average size of stores; the importance of convenience and h......

Read more Synopsis: fr / es / de

EL Legal and Regulatory Affairs Seminar 2018

The Seminar kicked off with a heated discussion on the Italian gambling advertising ban, set to take full effect in July 2019, and the expected impacts thereof, both internally and across other Member......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

Read more