European Lotteries launches new European Lotteries Corporate University

EL continuously strives to provide its Member Lotteries with practical support that includes the best gaming and lottery education and training services possible. In addition to the regular Seminars and Workshops organised by EL to respond to specific needs of Members, there is a constant demand for “basic training” for new entrants to our sector.

Following a review of the requirements in this area EL is presenting a new 3-module European Lottery Corporate University (ELCU). Designed for various levels of participants, three separate modules will eventually  provide appropriate course content for EL Member staff and EL Supplier/Partner staff in Europe and Internationally. The content would also be very useful and attractive for staff of national Gaming Regulatory staff.



A 2½ day programme designed for new entrants and “cadets” with up to three years’ lottery experience from support level up to Senior Management level across all Units/Teams of a modern lottery company.


1½ day programme for staff who have completed the ELCU INDUCTION module or have more than 3 years’ lottery experience. Content will comprise case-based material to encourage discussion and guided exchange of views and learnings between participants.


1 day high level event exclusively for Lottery Directors with eminent speakers and round table summit discussions.


The inaugural ELCU – INDUCTION is being launched in Dublin in September 2018 with almost 50 participants from 26 Lottery companies and Partners/Suppliers.

The level of the participants ranges from newly appointed Lottery Directors to Junior Product Managers.

Over two and a half days, participants will experience the full range and extent of lottery organisation, games, activities, channels and development, together with an extensive overview of all aspects of the regulatory and competitive environment of the total gaming market in which lotteries compete and operate in Europe.  All of this within the context of the strategy of EL and the model it stands for.

In addition to formal presentations, activities include Case Studies with plenty of interaction as well as Design Exercises with all participants presenting solutions to the class.

The content is delivered by an expert team of ten very experienced speakers and experts all of whom work, or have worked, as senior lottery officials or as advisors to lottery management addressing strategic and tactical gaming issues.

A secondary objective of the INDUCTION module is to provide the 50 participants with a networking opportunity to meet lottery professionals from other jurisdictions and benchmark activities from one State Lottery to another.

So, to look at it another way, the ELCU could also stand for …

E for Equality … the INDUCTION module is open to all new entrants in the lottery sector, lottery operators, suppliers and regulators from lottery director level to the newest and most junior lottery officer.

L for Learning … in all of the modules, all of the presenters are experienced teachers and education leaders. They understand and are expert in learning/training in formal and informal institutions and educational spaces.

C for Comprehensive … across all of the three modules all of the activities in gaming companies will be covered at all possible levels of complexity from the basic (in ELCU – INDUCTION) to the intermediate (in ELCU –  Executive) to the most advanced level  ( in ELCU – DIRECTOR).

U for Unique … no other education programme within the lottery sector or in the private sector offers such a broad agenda of relevant training experience in gaming and lotteries delivered by such a team of quality lottery experts.

Having launched with ELCU – INDUCTION in September 2018, it is planned to repeat this module in September 2019 and offer the ELCU – EXECUTIVE in Spring 2019, for graduates of 2018 ELCU – INDUCTION and serving lottery staff with more than three years’ experience.

As usual, Arjan, our Secretary General is always open to requests from member lotteries to host events. PLI Ireland is graciously hosting the 2018 ELCU in Dublin.

Would you like your Lottery to be the seat of learning in 2019 for ELCU – INDUCTION or ELCU – EXECUTIVE?

Just let Arjan know!

Ray Bates

EL Honorary President

Moderator ELCU

Related Articles

View all



European Lotteries lance sa nouvelle "European Lotteries Corporate University"

EL s'efforce en permanence de fournir à ses membres un soutien pratique qui inclut les meilleurs services de formation et d'éducation possibles en matière de jeux et de loterie. Outre les séminaires et ateliers organisés régulièrement par EL pour répondre aux besoins spécifiques des membres, il y a une demande constante de " formation de base " pour les nouveaux arrivants dans notre secteur.


European Lotteries lanza su nueva "European Lotteries Corporate University"

EL se esfuerza continuamente por proporcionar a sus Loterías Miembros un apoyo práctico que incluye los mejores servicios posibles de formación y de educación en los juegos de azar y de loterías. Además de los seminarios y talleres regulares organizados por EL para responder a las necesidades específicas de sus Miembros, existe una demanda constante de "formación básica" para los nuevos participantes en nuestro sector.


European Lotteries startet neue "European Lotteries Corporate University"

EL bestrebt sich stets, seinen Mitgliederlotterien praktische Unterstützungen zu bieten, die auch die bestmöglichen Aus- und Weiterbildungsangebote für Glücksspiel und Lotterie umfassen. Zusätzlich zu den von EL organisierten regelmäßigen Seminaren und Workshops, die auf spezielle Bedürfnisse der Mitglieder eingehen, besteht ein konstanter Bedarf für eine "Grundausbildung" für Neueinsteiger in unserer Branche.

Other Articles

View all

Digital Opportunities in a Player’s World

Eight-second attention span “45% of people have participated in any form of gambling in the past four weeks”, stated Robin Bowler, Playtech’s Government Markets Director, as he referenced a r......

Read more Synopsis: fr / es / de

Transformative Technologies and Lottery

A mobile identity? “People’s phones equals their identity, passively and actively”, Mr Riley kicked off his presentation. He added that, in his view, mobile phones could become a digital pass......

Read more Synopsis: fr / es / de

The Holy Grail

Lotteries need to stay relevant to the next generation of players and “compete on a level playing field against direct and indirect competition”. NLS believe that having engaging content is key......

Read more Synopsis: fr / es / de

Enhancing Lottery Responsiveness to Player Needs through Intelligent Systems Design

Accenture’s Alberto Bergamini kicked off the panel with a passionate presentation on unlocking the value of digitisation through intelligent systems design for the customer experience. Creating an......

Read more Synopsis: fr / es / de

Digital Empowerment of the Lottery Industry

Data, data, data Customer data received by lottery and gaming companies is undoubtedly crucial to the provision of lottery solutions and tailoring solutions to customer preferences. The data being......

Read more Synopsis: fr / es / de

How technology is raising the bar in sportsbook integrity

10,000 football matches per week! Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and......

Read more Synopsis: fr / es / de

Industry Days 2018 – Navigating Towards Digital Opportunity

Masters of ceremony Jutta Buyse (deputy EL Secretary-General) and Arjan van’t Veer (EL Secretary General) were lively hosts throughout the two-day meeting, keeping delegates well informed of the a......

Read more Synopsis: fr / es / de

EL/WLA Sports Betting Seminar 2018: Winning in Sports Betting

  The19th edition of the yearly EL/WLA Sports Betting Seminar took place in Lyon on 15-17 May with the great support of the hosting lottery La Française des Jeux (FDJ). The event registered......

Read more Synopsis: fr / es / de

PR/Communications and Social Media Seminar

Nikola Vrdoljak, Director 404 Agency Croatia, set the scene by describing how “anxious” the world has become; where sharing is the natural choice rather than owning and where in our “non-linear......

Read more Synopsis: fr / es / de

Knowledge Sharing 2.0

The 2018 Knowledge Sharing seminar took place in Geneva on April 18-19, where it gathered around 50 participants interested to learn more about the latest trends in lottery markets and exchange of i......

Read more Synopsis: fr / es / de

A new President & CEO for SELAE

Jesús Huerta Almendro, President & CEO for Sociedad Estatal Loterías y Apuestas del Estado Jesús Huerta Almendro was born in Cadiz/Spain in 1965. He holds a Law degree, a Master's degree in H......

Read more Synopsis: fr / es / de

IGT: New Execs Combine Complementary Strengths with a Single Purpose

The two most recent executives to join IGT’s lottery organization combine a wealth of complementary experience, together giving customers a powerful ally in harnessing the main drivers of lottery......

Read more Synopsis: fr / es / de

Scientific Games: Instant Games and the Quest for New Growth

The European market is not yet tapping into the potential of instant scratch games, which have been much more popular in the U.S. The average instant weekly per capita spend for the Top 10 European lo......

Read more Synopsis: fr / es / de

A great success for the joint EL/WLA CSR-RG seminar in Lisbon

These numbers show both a high level of interest in CSR and RG across the lottery sector, as well as an enduring commitment from EL and WLA members to each issue as a core tenet of their business. Aft......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

Read more

A new CEO for Svenska Spel

Patrik Hofbauer, CEO for Svenska Spel Patrik Hofbauer has extensive senior management experience and, in addition to his current role as CEO of Telenor Sweden, he has previously been CEO of Telenor......

Read more Synopsis: fr / es / de

Intralot: From waterfall product development to customer-centric, agile evolution: The role of the new Digital Service Platform

In nature, all organizations respond to changing environmental conditions by evolving themselves. It is a continuous struggle: change and adopt or perish. The same happens in the business world. The m......

Read more Synopsis: fr / es / de