EL and the Women’s Initiative in Lottery Leadership WILL

 

Womens’ Initiative in Lottery Leadership WILL was set up in 2017 by the President and CEO of the Tennesseee Lottery, Ms Rebecca Hargrove, with the support of the sector publication PGRI. The Executive Committee of the European Lotteries Association has now endorsed the initiative to also grow at European level.

The mission of WILL is to drive high-performance business growth through supporting the advancement of women into top positions of lottery management, leadership and responsibility.

WILL powered the opening reception of the EL Marketing seminar in London in February. EL First Vice-President and CEO of French lottery Française des Jeux Stéphane Pallez took the stage together with Rebecca Hargrove and the conference moderator Karen Connell.

WILL in Europe will work on three levels: networking, training and providing inspiration. EL thereby commits to ensuring a strong female presence on stage at its conferences and seminars, to explore the possibilities of leveraging its education programme for female high potentials and to raise awareness of the important contributions of women to the sector.  WILL in Europe will build on some of the existing initiatives of its members, such as FDJ’s “ A elles de jouer” and Sisal’s WISE – Women in Sisal experience.

WILL can bring together women working in the same field with similar activities but from non-competitor companies, provide innovative forums for exchange and experience and establishing cooperation forums. WILL is a true contribution to putting key lottery values responsibility and society/sustainability into practice.

Already at its June 2017 Congress in Krakow, EL hosted a WILL-networking event for the female participants at its Congress. With approximately 90% of the target audience in attendance, the success of this event prompts further events of the type.

WILL powered the opening reception of the EL Marketing seminar in London in February. EL First Vice-President and CEO of French lottery Française des Jeux Stéphane Pallez took the stage together with Rebecca Hargrove and the conference moderator Karen Connell.

A dedicated WILL event will take place at the European Lotteries 2018 Industry Days in Prague.

 

Related Articles

View all

Synopsis

Français

EL et l’initiative WILL, Women’s Initiative in Lottery Leadership

Le Comité exécutif de l’Association des opérateurs de loteries européens a approuvé le développement au niveau européen.

Le but de l’initiative WILL (Initiative pour le leadership des femmes chez les opérateurs de loterie) est de stimuler la croissance commerciale de haute performance en soutenant la promotion de femmes à des postes à haute responsabilité chez les opérateurs de loterie.

La réception inaugurale du séminaire marketing EL qui s’est tenu à Londres en février a été placée sous le signe de cette initiative. Stéphane Pallez, PDG de la Française des Jeux et première vice-présidente d’EL, a pris la parole sur scène avec Rebecca Hargrove et Karen Connell, animatrice de la conférence.

 

Español

EL y la WILL, Women’s Initiative in Lottery Leadership

El Comité ejecutivo de European Lotteries Association ha dado su apoyo a la iniciativa para que también crezca a nivel europeo.

La misión de la WILL (Iniciativa Femenina de Liderazgo en Lotería) es impulsar un crecimiento de alto rendimiento en el negocio mediante el apoyo al ascenso de mujeres a altos cargos de gestión, liderazgo y responsabilidad dentro de las loterías.

La WILL impulsó la recepción inaugural del seminario de marketing de EL en Londres en febrero. El vicepresidente primero y director ejecutivo de la lotería francesa Française des Jeux, Stéphane Pallez, subió al escenario junto con Rebecca Hargrove y la moderadora de la conferencia, Karen Connell.

 

Deutsch

EL und die WILL, Women’s Initiative in Lottery Leadership

Der Vorstand der European Lotteries Association stärkt der Initiative jetzt auch für eine Expansion in Europa den Rücken.

WILLs erklärtes Ziel ist es, das Geschäftswachstum durch die Förderung von Frauen in gehobenen Positionen im Lotteriemanagement zu potenzieren und ihnen mehr Führungsstellen und Verantwortung bereitzustellen.

Die Eröffnungsgala des EL-Marketing-Seminars in London im Februar lief unter der Regie von WILL ab. Française des Jeux Stéphane Pallez, First Vice-President und CEO der französischen Lotterie, teilte sich das Podium mit Rebecca Hargrove und der Konferenzmoderatorin Karen Connell.

Other Articles

View all

Kambi: Talking integrity

Oliver Lamb, head of sportsbook control, Kambi While it’s not my place to talk about what other sports betting suppliers and operators do, it’s clear to see there has been great effort placed on......

Read more Synopsis: fr / es / de

Major trends in marketing

It is essential to influence the consumer at the very moment of his or her decision-making. Hence, timing is very crucial. The opportunities for marketers becomes broader with the number of digital......

Read more Synopsis: fr / es / de

EL INDUSTRY DAYS 2018

The beautiful city of Prague will be the background scenery for finding answers to the question of how traditional lotteries can reinvent themselves in the digital world. The EL Industry Days 2018 i......

Read more Synopsis: fr / es / de

An Introduction to Nigel Railton, CEO, Camelot UK

Nigel Railton, CEO, Camelot UK   Before becoming CEO of Camelot UK last year, Nigel was previously CEO of its sister company, Camelot Global, which runs a growing portfolio of consultancy an......

Read more Synopsis: fr / es / de

Disruption in the age of technological innovation

Jon Duschinsky, a social innovator from Canada, has the hypothesis that a lot of people in the Lotteries behave like Kodak, pretending that such disruption will not happen to the sector. Duschinsky’......

Read more Synopsis: fr / es / de

How to earn media attention without becoming fake news

  Avoiding fake news Her advice for marketers is straightforward: Be honest. Don’t give in to the impulse of using clickbait headlines. Tell a true story, and......

Read more Synopsis: fr / es / de

EL/WLA Marketing Seminar, 7-9 February 2018, London UK

Keynote speaker highlights At the conference, a number of top-class keynote speakers focused their attention on communication strategies relevant to the lottery sector. Jon Du......

Read more Synopsis: fr / es / de

Georg Wacker: “EL provides important international standards for state-lotteries which demonstrate to consumers that the games we offer are absolutely trustworthy.”

Georg Wacker, Managing Director of Staatliche Toto-Lotto GmbH Baden-Württemberg   Georg Wacker gives his opinion on the current gaming sector and the challenges faced by lotteries: “As ma......

Read more Synopsis: fr / es / de

Scientific Games’ Sports Platform a Powerful Competitor

Szerencsejáték Zrt. First, Scientific Games won the implementation of an internet-based sports betting channel for Szerencsejáték Zrt., the largest gaming service provider in Hungary. Fully own......

Read more Synopsis: fr / es / de

Playtech: Small window, big potential – why real-time engagement matters

​ Robin Bowler, Government Markets Director at Playtech Shelley Harding-Ban, Playtech’s Head of Engagement The old adage ‘You never get a second chance to make a first......

Read more Synopsis: fr / es / de

Intralot: Retail is changing… but it is hardly becoming obsolete!

George Vassilaras, INTRALOT Group Retail Director How do customers adapt to the new era? The biggest challenge, in our effort to engage our consumers, is to understand how they have adapted to the......

Read more Synopsis: fr / es / de

IGT: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

How will emerging consumer trends impact lottery players’ expectations in the year ahead? IGT worked with consumer analytics and trends agency Foresight Factory to examine a set of eight global......

Read more Synopsis: fr / es / de

Dr. Bettina Rothärmel, new Board Member of GKL Gemeinsame Klassenlotterie der Länder

Dr. Bettina Rotharmel, Board Member of GKL Gemeinsame Klassenlotterie der Länder   Bettina Rothärmel has a degree in economics and many years of experience in marketing and sales. During h......

Read more Synopsis: fr / es / de

A new Managing Director for Lotto-Toto GmbH Sachsen-Anhalt

Ralf von Einem, Managing Director of Lotto-Toto GmbH Sachsen-Anhalt (LTSA)   Ralf von Einem was born in 1966 in Hamburg and studied economics and organizational sciences, as well as business......

Read more Synopsis: fr / es / de

A sector like none other: The societal benefits of Lotteries

Lotteries are bound by strict rules; they cannot simply make money, but also have a duty to protect society. If Lotteries want to advertise, they are prohibited by law from painting an overly rosy p......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

Read more