EL/WLA Sports Betting Seminar 2018: Winning in Sports Betting

Never has the sports betting market been as challenging and turbulent as it is nowadays. More and more countries are regulating their markets where national lotteries face strong competition and are required to put in place new approaches and strategies. Thus, time to exchange experiences and ideas among the members of The European Lotteries (EL) and The World Lottery Association (WLA), in order to learn how to become a winner in the market.

 

The19th edition of the yearly EL/WLA Sports Betting Seminar took place in Lyon on 15-17 May with the great support of the hosting lottery La Française des Jeux (FDJ). The event registered an all-time record of 140 participants from all over the world, an audience that deserved a high qualitative agenda: highly experienced professionals from the industry, mixed with keynote speakers and suppliers, treated the attendees with interesting and innovative thoughts and experiences.

Latest updates

A key part of the Sports Betting Seminar’s agenda has always been the analytic contributions of the latest updates on the market. This year, our speaker from the US Mark HICHAR (Chair of Gaming Law Practice Group in the US), had to do some important last-minute modifications to his presentation since just the day before, the US Supreme Court decided in favor of New Jersey’s law permitting wagering on sports, making possible for other US states to legalize sports betting. It was great that Mark managed to update his work and give the audience an extremely timely effective overview of the current situation in the US, considering this game-changing decision and indicating the most likely upcoming scenarios.

As the illegal US sports betting market has been estimated about 150 billion $ in 2015 and the total amount of American bets estimated about 500 billion $ worldwide (Hinckley Allen, 2018), lots of opportunities arise for state lotteries in the US to take a piece of the pie. Both EL and WLA stressed the fact that colleagues in the US can benefit from the knowledge of those (members) who have been very active in the sports betting industry for many years and that they will be happy to support them in this new legal position.

Future opportunities of retail

The raising relevance of online betting should not let us forget about the importance of retail and the very valuable new opportunities that technology offers to improve it. The impressive figures of the new Self Service Betting Terminals (SSBT) presented by Thanos RIGAS of OPAP, as well as Frederik SKOV of Danske Spil demonstrated how they were able to modernize the Retail User Experience, proving that retail still has a great future. Especially supported by the suppliers who were able during this seminar to express their vision, that it fits perfectly in an omnichannel strategy, where one can serve the same punters from different places on different times.

Diversification and concentration in the private market

Another key part of the programme was the yearly regional and private market update. The presentations showed that lotteries are still growing with sports betting despite the heavy competition. Christian KALB (CK Consultancy) and moderator Walter DE BEAUVESIER WATSON reflected in their survey, that with the recent acquisition of Ladbrokes/Coral by GVC and the growth of Bet365, we have come into a new era which leads to a concentration of a few big private companies who will dictate the market. Furthermore, private companies are focusing their strategies on diversification (new products in new markets) and regulated markets, as they concluded that their performances in illegal markets generated less profits than in regulated markets.

Global Lottery Monitoring System

Integrity in sports is and has always been a defining value for lotteries and of course an fundamental pillar of the EL/WLA Sport Betting Seminars. Global Lottery Monitoring System (GLMS) President, Ludovico CALVI and Matthew Perry from the Tennis Integrity Unit (TIU) announced to join forces in order to keep tennis free of manipulations. And during the seminar the audience listened to a very interesting panel discussion with participants as Cassandra FERNANDES (Council of Europe), Friedrich MARTENS (IOC) and Claudio MARINELLI (Interpol) that emphasized the importance of having good procedures to detect and alert irregularities in sport betting.

Time to say goodbye

Moderator of the seminar Walter DE BEAUVESIER WATSON took the opportunity, during its closing remarks, to thank all colleagues from the lotteries’ family for the great cooperation. After having worked for about 34 years at De Lotto, Nederlandse Loterij, GLMS and EL (Chair of the Sports Working Group), he decided to start a new enterprise on Sports and Integrity. EL, WLA and all the colleagues who had the pleasure to work with Walter whish him best of luck in his new adventure and fruitful further collaborations with lotteries. “During all these years we have become friends besides being also good colleagues and I will miss that”, Walter concluded.

 

Related Articles

View all

Synopsis

Français

Séminaire 2018 de l’EL/WLA sur les paris sportifs : gagner les paris sportifs

Le marché des paris sportifs n’a jamais été aussi difficile et mouvementé qu’aujourd’hui. De plus en plus de pays réglementent leurs marchés, dans lesquels les opérateurs de loteries nationales font face à une forte concurrence et sont tenus de mettre en place de nouvelles approches et stratégies. Il est donc temps pour les membres d’European Lotteries (EL) et de la World Lottery Association (WLA) de faire part de leurs expériences et d’échanger des idées, afin d’apprendre à conquérir le marché.

La 19ème édition du Séminaire annuel de l’EL/WLA sur les paris sportifs a eu lieu à Lyon du 15 au 17 mai avec le formidable soutien de La Française des Jeux (FDJ), l’organisatrice de l’évènement. 140 participants du monde entier, record historique, ont participé à l’événement ; ce public méritait un programme de haute qualité : des professionnels du secteur très expérimentés, ainsi que des conférenciers vedettes et des fournisseurs, ont régalé les participants avec des idées et des expériences intéressantes et innovantes.

Español

Seminario de EL/WLA sobre apuestas deportivas 2018: Triunfando en las apuestas deportivas

El mercado de las apuestas deportivas nunca ha sido tan complicado y convulso como hoy. Cada vez más países están introduciendo normativas en sus mercados, donde las loterías nacionales se enfrentan a fuertes competidores y se ven obligadas a establecer nuevos enfoques y nuevas estrategias. De ahí que sea necesario intercambiar experiencias e ideas entre los miembros de European Lotteries (EL) y World Lottery Association (WLA), con la intención de aprender a triunfar en el sector.

La 19.ª edición del Seminario anual de apuestas deportivas de EL/WLA tuvo lugar en Lyon entre el 15 y el 17 de mayo con el gran apoyo de la lotería anfitriona, La Française des Jeux (FDJ). El evento registró un récord sin precedentes, con 140 participantes de todo el mundo. Dicha audiencia disfrutó de un programa de alta calidad: una mezcla de profesionales con años de experiencia en la industria, oradores y proveedores que obsequiaron a los asistentes con sus innovadoras e interesantes ideas y experiencias.

Deutsch

EL/WLA Sportwettenseminar 2018: Siegreich bei Sportwetten

Der Sportwettenmarkt war noch nie so herausfordernd und turbulent wie heutzutage. Eine wachsende Anzahl von Ländern führt Regulierungen für ihre Märkte ein, auf denen nationale Lotterien starker Konkurrenz ausgesetzt sind und mit neuen Ansätzen und Strategien innovieren müssen. Deshalb ist es an der Zeit, dass sich Mitglieder von The European Lotteries (EL) und The World Lottery Association (WLA) zusammensetzen und sich darüber austauschen, wie man aus dem heutigen Konkurrenzkampf siegreich hervorgehen kann.

Das 19. Jährliche EL/WLA-Sportwettenseminar fand vom 15. bis zum 17. Mai in Lyon statt und wurde von der Gastgeberlotterie La Française des Jeux (FDJ) unterstützt. Die Veranstaltung zog eine Rekordanzahl von 140 Teilnehmern aus aller Welt an, ein Publikum, dem das erstklassige Programm würdig war: hochqualifizierte Experten aus der Branche, Keynote-Redner und Zulieferer boten den Teilnehmern interessante und innovative Denkanstöße und Erfahrungen.

Other Articles

View all

Scientific Games | Lotteries hit the jackpot with trusted sports betting solutions

Changes have been underway in Europe over the last few years. Today, European players use their mobile devices to place more than 80 percent of wagers on sporting events, and live betting represents a......

Read more

European Week of Sport: EL members encourage citizens to #BeActive

This year’s edition in September marked the 5th edition and focused on five themes including education, the workplace, outdoors, sport clubs and fitness centres. EL worked closely with its members a......

Read more

Szerencsejatek celebrate 20 years of the “Scandinavian” lotto

Bryan Adams gave two exclusive interviews and four lucky winners had the opportunity to meet the star in person as part of a Meet & Greet event. The concert exceeded expectations and showcased som......

Read more

Honorary President Mr Reissiger

EL is thankful for Mr Reißiger’s commitment, expertise and dedication in his role as EL Vice President from 1999 to 2001 and EL President from 2001 to 2005. In 2006 Mr Reißiger was nominated EL Ho......

Read more

EL at first-ever Responsibility in Gaming Conference

Translating the latest insight on problem gambling and looking at the neurological effects seen in the brains of people with a gambling disorder was a core focus on the Conference, together with the d......

Read more

Interview with GLMS General Secretary and Deputy General Secretary – “Reflecting on a successful year for Sport Integrity”

Looking back at an eventful year, what has been the greatest achievement for GLMS? General Secretary Giancarlo Sergi (GS): During 2019 GLMS has a lot of achievements to look back on. We are indeed pr......

Read more

New EL CSR guidelines published

EL and its members are committed to generating the best for the benefit of society in accordance to national laws and regulations. This commitment goes further than Responsible Gaming, as a core value......

Read more

Preparations underway for EL Industry Days 2020

With growing challenges for the lottery sector in the years to come, the 2020 EL Industry Days is a call to all lottery professionals to look at a sustainable lottery model for the future. The chosen......

Read more

New EL advocacy brochure for policymakers and what the new European Commission means for the lottery sector

In light of the new European political landscape, EL is pleased to present its new advocacy brochure, developed in close collaboration with the EL Public Affairs Working Group. This new brochure allow......

Read more

OECD takes next steps in reaching global consensus on digital taxation

In February the Organisation for Economic Co-Operation and Development (OECD) proposed three different approaches aimed at reaching a global consensus on how taxing rights on income generated from cro......

Read more

IGT | Sustainability Strengthens the Social Contract

IGT recently released its 12th annual IGT Sustainability Report, “Ahead of the Game,” an externally audited document that validates IGT’s sustainability activities and data. The report highligh......

Read more Synopsis: fr / es / de

INTRALOT | Trends and technologies that modernise the Lottery Industry

As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating sever......

Read more Synopsis: fr / es / de