First-ever EL seminar on Instant Games

Instant Games is the second largest activity among EL Members. The Instant Games seminar was hosted earlier this year by the Nederlandse Loterij in Rotterdam.

In 2017 the overall sales of Instant Games (or sometimes called Scratch Cards) in Europe was 25.9 billion EUR. This made Instant Games the second most important game in the portfolio of EL members. The largest lottery activity are traditional Lotto-games (51.8 billion sales in 2017). Instant Games are still growing in 40 markets in Europe where they are available. Growth was 4.2 percent in 2017. Italy is the largest market for Instant Games, followed by Portugal and France.

EL brought in this unique product-oriented seminar together over 80 experts to discuss the developments in this important game category for the first time ever.

It is a good opportunity to bring together the experts from our Members and to discuss developments and best practices on Instant Games”, said EL Secretary General and moderator of the event Arjan van ‘t Veer. “Such an important game category deserves a podium and I am happy that over 80 participants came together. It is especially valuable that all major vendors of Instant Games took part. The seminar was an excellent place to learn and see experiences from all over Europe and even from Canada. It will definitely be on the agenda in 2020.”

Speakers shared their thoughts and experiences on various themes such as prize structures, retail benchmarks, responsible gaming and CSR practices, E-Instant developments and award-winning themes and marketing campaigns. A group exercise moderated by Nederlandse Loterij Instant Games Manager Raffaele Fiorini brought even more insights in the fascinating world of instant games.

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Synopsis

Français

EL organise le tout premier séminaire sur les jeux instantanés

Organisé par Nederlandse Loterij, membre d’EL à Rotterdam, cet événement unique axé sur les produits a rassemblé plus de 80 experts pour discuter de l’évolution de cette importante catégorie de jeux.

Les intervenants ont partagé leurs réflexions et leurs expériences sur différents thèmes tels que la structure des prix, les référentiels de vente au détail, les pratiques de jeu responsable et de RSE, l’évolution des jeux instantanés en ligne, les thèmes primés et les campagnes publicitaires. Un exercice de groupe animé par Rafaelle Fiorini, Responsable des jeux instantanés de Nederlandse Loterij, a permis de mieux comprendre le monde fascinant des jeux instantanés.

Español

EL organiza por primera vez un Seminario sobre juegos instantáneos

Organizado en Rotterdam por Nederlandse Loterij, miembro de EL, este exclusivo evento orientado hacia los productos reunió a más de 80 expertos para comentar los desarrollos en esta importante categoría de juegos.

Los expertos compartieron sus opiniones y experiencias sobre diversos temas como la estructura de premios, índices de referencias minoristas, juego responsable y prácticas de CSR, desarrollos de E-Instant y campañas de marketing y temas premiados. Un ejercicio de grupo moderado por Rafaelle Fiorini, director de Juegos instantáneos de Nederlandse Loterij, aportó aún más conocimiento sobre el fascinante mundo de los juegos instantáneos.

Deutsch

EL organisiert das erste Seminar zu Instant-Spielen

Diese einzigartige und produktorientierte Veranstaltung, die vom EL-Mitglied Nederlandse Loterij in Rotterdam organisiert wurde, brachte über 80 Experten zusammen, um die Entwicklungen in dieser wichtigen Spielkategorie zu diskutieren.

Die Redner tauschten ihre Gedanken und Erfahrungen zu verschiedenen Themen wie Preisstrukturen, Handelskennzahlen, Praktiken zu verantwortungsvollem Glücksspiel und sozialer Unternehmensverantwortung sowie E-Instant-Entwicklungen, preisgekrönte Titel und Marketingkampagnen aus. Eine Gruppenübung, die von Rafaelle Fiorini, dem Leiter für Instant-Spiele bei Nederlandse Loterij, moderiert wurde, brachte noch mehr Einblicke in die faszinierende Welt dieses Spielesektors.

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