EL Innovation Workshop: Pivot, Persevere or Kill. Applying the methodologies and building the skills for innovation

EL Innovation two-day methodology workshop focused on customer problems, rapidly prototyping their solutions, and practicing test-and-learn mindsets.

Building the skills for innovation

In today’s world, every company faces the challenge of acting innovatively. This means not only imagining new products and services, but remembering to develop and test these ideas with potential customers. The EL Innovation working group organised a two-day methodology workshop from 5-6 December 2016 in London, where 40 participants from a number of EL member lotteries across Europe gathered together at Decoded offices, a leading tech education company. The workshop focused on three key areas: identifying customer problems, rapidly prototyping their solutions, and practising test-and-learn mindsets.

While acting as “start-ups” in small groups, participants were introduced to processes to help them think creatively to solve problems and evaluate ideas through rapid experimentation. Each group had to work through and present back an idea to answer the brief: “Create a product or service that in the coming years will disrupt the Lottery sector.”

With representatives from a wide variety of countries, the experience also presented an opportunity to network and share ideas from all over the world.

Introduction to methodologies

The workshop began with context-setting for the day and some case studies of disruptive innovators across different industries, such as Uber, AirBnB and Raffler. These were useful to highlight the benefits of lean ways of working, and using experiments to validate ideas.  The morning also introduced an overview of industry frameworks, like the Lean Startup and Google Sprint, to help the participants expand their ideas quickly and efficiently. Albion then presented the audience with an overview of Agile and Design Thinking – two innovation frameworks which can be used to focus a team on working efficiently.

Applying the skills

The groups were then given free rein to apply these ideas. By allowing participants to act as startups working towards a brief, they were given the opportunity to test out the new methodologies they had been introduced to. Participants could then understand the relevance of concepts like personas and customer journeys, and begin imagining how to apply them in their day-to-day work. They used these personas to identify assumptions within their ideas – attendees found this stage very helpful in clarifying what questions to ask customers. Using data and insights from real customer interviews, attendees then re-evaluated assumptions. Many noted how interesting and valuable it was to question real potential customers on the street. This helped them to focus on keeping their ideas customer-centric – and identify correct assumptions and problems that they could develop.

Rapid prototyping & testing

Attendees were then taken through online tools and resources to rapidly prototype their ideas. Some of these tools included landing pages, Facebook adverts and concept videos. This opportunity to practise with the tools showed them how quick and easy it can be to test their ideas without committing days or weeks of development. “We learned how easy it is to test out potentially new concepts. It was also very useful to get at starting point of all the good tools out there which can be used for customer testing. At last it was very inspiring and interesting to work with different lotteries / personalities and mix that together to reach a common goal.”

Pivot, Persevere or Kill

Speakers from The Bakery helped to bring real world case studies to life, by describing their experiences as startups. The explanation of how to bring startups and brands together was very engaging. Finally the groups had to decide whether to “pivot, persevere or kill” their ideas. It is important to realise that deciding to pivot, or kill, an idea is not a failure; you can always learn from the experience, and take it into future projects. Presentations at the end of the two days were very interesting – attendees were able to get honest feedback on their own ideas. Often, while identifying how they could improve it, attendees noticed that they had shifted away from their original idea, but had ended up with something better.

Everyone enjoyed the hands-on nature of the experience – leaving the session feeling enthusiastic to try out the new ideas. A participant described the two day event as “insightful, inspiring and all enthusiastically delivered with pace and genuine gravitas. Made me sit up, listen and I am already thinking differently!”

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Synopsis

Français
Atelier innovation EL : Pivoter, persévérer ou abandonner : Appliquer les méthodologies et développer les compétences pour l’innovation.  Dans le monde d’aujourd’hui, chaque entreprise fait face au défi d’agir en innovant. Cela se traduit non seulement par la nécessité d’imaginer de nouveaux produits et services, mais aussi de veiller à développer et tester ces idées avec des clients potentiels. Le groupe de travail innovation de l’EL a organisé un atelier de méthodologie sur deux jours, les 5 et 6 décembre 2016 à Londres. 40 participants issus d’un certain nombre de membres de loteries de l’EL se sont rassemblés dans les bureaux de Decoded, une entreprise leader en enseignement technologique. L’atelier s’est concentré sur trois domaines clés : identification des problèmes clients, prototypage rapide de leurs solutions et mise en pratique de stratégies de test et d’apprentissage. En prenant le rôle de « start-ups » en petits groupes, les participants ont été initiés aux processus de pensée créative qui permettent de résoudre des problèmes et d’évaluer les idées grâce à l’expérimentation rapide. Chaque groupe avait pour consigne d’explorer et de présenter une idée pour répondre à cet énoncé : « Créer un produit ou un service qui, dans les années à venir, perturbera le secteur de la loterie. » Avec des représentants d’une grande variété de pays, cette expérience fut également une bonne occasion d’étendre son réseau et de partager des idées avec des personnes venant de partout dans le monde. La session a commencé par une introduction consacrée à un ensemble de cadres à la pointe de leurs domaines, tels que Lean Startup et Google Sprint, et en soulignant quelques études de cas de structures innovantes qui perturbent leurs secteurs respectifs, tels qu’Uber, AirBnB et Raffler. Ensuite, les groupes étaient libres d’appliquer eux-mêmes ces idées. Les participants, mis dans le contexte d’une start-up et travaillant à répondre à un énoncé, ont pu tester par eux-mêmes les nouvelles méthodologies. Les participants ont également été guidés pour l’utilisation des outils en ligne et des ressources, afin de rapidement prototyper leurs idées, y compris les pages de destination, les annonces Facebook et les vidéos concept. Utiliser ainsi ces outils leur a montré combien il peut être rapide et facile de tester leurs idées, sans avoir à consacrer plusieurs jours ou semaines à leur développement. L’apprentissage clé de ces deux jours a été de se concentrer sur les besoins réels des clients, même si cela signifie pivoter ou même abandonner votre idée initiale.
Español
Taller de innovación de la EL: Pivotar, perseverar o desterrar: Aplicación de las metodologías y desarrollo de las habilidades necesarias para innovar.   En el mundo actual, todas las empresas se enfrentan al desafío de actuar de forma innovadora. Esto no solo implica imaginar nuevos productos y servicios, sino también desarrollar y probar estas ideas con los clientes potenciales. El grupo de trabajo de Innovación de la EL organizó un taller de metodología los días 5 y 6 de diciembre de 2016 en Londres, en el que 40 participantes de distintas loterías de toda Europa pertenecientes a la EL se reunieron en las oficinas de Decoded, un líder en el sector de la educación tecnológica. El taller se centró en tres áreas clave: la identificación de problemas de los clientes, la creación rápida de prototipos de soluciones y la puesta en práctica de la mentalidad de “prueba y aprendizaje”.   Se mostró a los participantes, que actuaban como empresas emergentes en pequeños grupos, una serie de procesos para ayudarles a pensar de forma creativa a la hora de resolver problemas y evaluar ideas a través de la experimentación rápida. Cada grupo tuvo que trabajar y presentar una idea que respondiese a la reseña: “Crear un producto o servicio que, en los próximos años, transforme radicalmente el sector de la lotería”.   La experiencia, que contó con representantes de numerosos países, también supuso una divertida oportunidad para desarrollar la red de contactos y compartir ideas provenientes de todo el planeta. La sesión comenzó presentando un resumen de algunas plataformas punteras, como Lean Startup y Google Sprint, y destacando algunos ejemplos prácticos de innovadores disruptivos en distintos sectores, como por ejemplo Uber, AirBnB y Raffler. A continuación los grupos dieron rienda suelta a su creatividad para aplicar estas ideas. Al permitir a los participantes actuar como empresas emergentes que trabajan en una reseña, se les dio la oportunidad de probar las nuevas metodologías por sí mismos.   Los asistentes también pudieron conocer las herramientas y recursos online para crear prototipos rápidos de soluciones, como por ejemplo páginas de aterrizaje, anuncios de Facebook y vídeos conceptuales. Esta oportunidad de practicar con las herramientas les mostró lo rápido y fácil que resulta probar sus ideas, sin tener que dedicar días o semanas para desarrollarlas.   La enseñanza principal de estos días fue la importancia de centrarse en las necesidades del cliente real, aunque ello conlleve alterar o incluso abandonar la idea original.
Deutsch
EL Innovation Workshop: Schwenken, Ausharren oder Verwerfen: Anwendung der Methoden und Aufbau der Fähigkeiten für Innovationen.  In der heutigen Welt steht jedes Unternehmen vor der Herausforderung, innovativ zu handeln. Das bedeutet nicht nur, neue Produkte und Dienstleistungen vorzustellen, sondern auch, daran zu erinnern, diese Ideen mit potenziellen Kunden zu entwickeln und zu testen. Die Arbeitsgruppe EL Innovation veranstaltete vom 5.-6. Dezember 2016 in London einen zweitägigen Methodik-Workshop, in dem sich 40 Teilnehmer aus einer Reihe von EL-Mitglieder-Lotterien in ganz Europa in den Büros von Decoded, einem führenden Tech-Bildungsunternehmen, versammelten. Der Workshop konzentrierte sich auf drei Schlüsselbereiche: die Identifizierung von Kundenproblemen, die schnelle Prototypisierung ihrer Lösungen und das Üben von Test-and-Learn-Mindsets. Während sie als „Start-ups“ in kleinen Gruppen tätig waren, wurden die Teilnehmer in Prozesse eingeführt, die ihnen helfen, kreativ zu denken, Probleme zu lösen und Ideen durch schnelles Experimentieren zu bewerten. Jede Gruppe musste eine Idee bearbeiten und präsentieren, um folgende Anweisung zu erfüllen: „Erstellen Sie ein Produkt oder eine Dienstleistung, die in den kommenden Jahren den Lotterie-Sektor stören wird.“ Mit Vertretern aus einer Vielzahl von Ländern ergab sich außerdem die lustige Gelegenheit, Kontakte zu knüpfen und Ideen aus aller Welt zu teilen. Die Sitzung begann mit einem Überblick über modernste Frameworks, wie Lean Startup und Google Sprint, und die Hervorhebung einiger Fallstudien von störenden Innovatoren in verschiedenen Branchen wie Uber, AirBnB und Raffler. Dann wurde den Gruppen freie Hand gelassen, diese Ideen selbst anzuwenden. Indem den Teilnehmern erlaubt wurde, als Start-ups an der Aufgabenstellung zu arbeiten, erhielten sie die Gelegenheit, die neuen Methoden selbst auszuprobieren. Die Teilnehmer wurden auch durch die Online-Tools und Ressourcen geführt, um schnell Prototypen ihrer Ideen entwerfen zu können – diese enthielten Landing Pages, Facebook-Anzeigen und Konzept-Videos. Diese Gelegenheit, mit den Werkzeugen zu üben, zeigte ihnen, wie schnell und einfach es sein kann, ihre Ideen zu testen, ohne Tage oder Wochen mit der Entwicklung zu verbringen. Der wichtigste Lerneffekt aus diesen Tagen war, sich auf echte Kundenbedürfnisse zu konzentrieren – auch wenn das bedeutet, dass es sich um ein Schwenken handelt oder sogar die ursprüngliche Idee verwirft.

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