EL Innovation Methodology Workshop, 13-14 November 2017, London UK

How do you solve problems and create brilliant solutions at the speed of a startup or a tech company? That was the question that participants from 25 European Lotteries grappled with on November 13th and 14th 2017, at an EL Innovation Methodology Workshop in London.

The workshop was facilitated by Decoded, one of the world’s leading digital and innovation education companies. During the first day, attendees tackled the question of ’What can you do with technology?’ Fuelled by a nutritious breakfast of brain-food, attendees were set their task: to code their own app using HTML, CSS, APIs and Javascript, in just a few hours.

In doing so, they took a journey through the technologies that are shaping the world around us. Big Data, Machine Learning, Artificial Intelligence, the Internet of Things and Blockchain were all demystified, debated and evaluated: how could these technologies shape the future of European Lotteries?

With all of this technology at their fingertips, on day two participants were challenged with another simple question: what should you do with it all? They were then set a brief to launch a fantasy start-up, in just a day. In doing so, they learnt why innovation is so important to European Lotteries, and how practices from disruptive businesses such as AirBnB and Raffler can be adopted by more traditional organisations.

Attendees tackled an amazing array of challenges, from ‘Start a new lottery for bankers’ to ‘Start a new lottery for dog owners’. They all took a quick-thinking, hands-on approach to using tools and techniques, adapted from the design and start-up sectors. This included getting to know their customers – in person – by stepping out of the building and interviewing real people on the street.

They then focussed their attention on rapidly prototyping and testing potential solutions, using a build-measure-learn cycle and collecting feedback from new users of their services in real time. Finally, participants had to decide whether to pivot, persevere or stop – and in doing so, see that learning to fail is an important part of the innovation process.

Attendees then shared how they planned to return to their day-jobs – armed with new knowledge, vocabulary, insights and tools – ready to innovate more effectively than ever.

Related Articles

View all

Synopsis

Français

Atelier EL « Méthodologie d’innovation »

Comment résoudre des problèmes et créer des solutions brillantes à la vitesse d’une startup ou d’une société de technologie ? Voilà la question à laquelle les représentants de 25 opérateurs de loteries européennes se sont attaqués les 13 et 14 novembre 2017 lors de l’atelier « Méthodologie d’innovation » à Londres.

Les participants ont dû répondre à de nombreux défis, allant de « Créer une nouvelle loterie pour les banquiers » à « Créer une nouvelle loterie pour les propriétaires de chiens ». A la fin de l’atelier, ils ont évoqué comment ils comptaient reprendre leurs activités quotidiennes, équipés d’un nouveau vocabulaire, de nouvelles connaissances, et de nouveaux outils, et prêts à innover plus efficacement que jamais.

Español

EL Innovation Methodology Workshop

¿Cómo resolver problemas y crear soluciones brillantes a la velocidad de una empresa emergente o de una empresa tecnológica? Esa es la pregunta que trataron de resolver 25 loterías europeas el 13 y 14 de noviembre de 2017 en un EL Innovation Methodology Workshop (Taller de EL sobre metodología de la innovación) en Londres.

Los asistentes abordaron un despliegue de retos sorprendente, desde “Crear una nueva lotería para banqueros” hasta “Crear una nueva lotería para propietarios de perros”. Al final del taller, los asistentes explicaron cómo planeaban volver a sus trabajos, armados con nuevos conocimientos, vocabulario, puntos de vista y herramientas, y listos para innovar con más eficacia que nunca.

Deutsch

EL-Workshop zu Innovationsmethoden

Wie können wir ähnlich schnell wie Startups oder Technologieunternehmen Problemstellungen lösen und brillante Lösungen finden? Mit dieser Frage beschäftigten sich am 13. und 14. November 2017 auf einem EL-Workshop zu Innovationsmethoden in London Teilnehmer von 25 europäischen Lotterien.

Die Teilnehmer nahmen eine ganze Reihe von Herausforderungen in Angriff, von „Gründen Sie eine Lotterie für Banker“ bis hin zu „Gründen Sie eine Lotterie für Hundebesitzer“. Am Ende des Workshops teilten die Teilnehmer mit den anderen Anwesenden, wie sie – mit neuem/-n Wissen, Vokabular, Einblicken und Tools im Gepäck – wieder an ihre Arbeitsplätze zurückkehren und innovativer als je zuvor sein würden.

Other Articles

View all

Consumer driven innovations

Jana Smejcova, Kantar   Millennials, Gen Xers and Boomers Differences in consumer behaviour in the sector are evident between “Millennials, Gen Xers and Boomers”. According to Kantar’......

Read more Synopsis: fr / es / de

EU: CEN TF456 standardisation online gambling commences its work and EL participates in discussions on illegal platforms and Subsidiarity

In April 2018, following long consultations with stakeholders, the European Commission mandated the European Standardisation Committee CEN to draft a standard for a list of criteria for reporting to t......

Read more Synopsis: fr / es / de

Digital Opportunities in a Player’s World

Eight-second attention span “45% of people have participated in any form of gambling in the past four weeks”, stated Robin Bowler, Playtech’s Government Markets Director, as he referenced a r......

Read more Synopsis: fr / es / de

Transformative Technologies and Lottery

A mobile identity? “People’s phones equals their identity, passively and actively”, Mr Riley kicked off his presentation. He added that, in his view, mobile phones could become a digital pass......

Read more Synopsis: fr / es / de

The Holy Grail

Lotteries need to stay relevant to the next generation of players and “compete on a level playing field against direct and indirect competition”. NLS believe that having engaging content is key......

Read more Synopsis: fr / es / de

Enhancing Lottery Responsiveness to Player Needs through Intelligent Systems Design

Accenture’s Alberto Bergamini kicked off the panel with a passionate presentation on unlocking the value of digitisation through intelligent systems design for the customer experience. Creating an......

Read more Synopsis: fr / es / de

Digital Empowerment of the Lottery Industry

Data, data, data Customer data received by lottery and gaming companies is undoubtedly crucial to the provision of lottery solutions and tailoring solutions to customer preferences. The data being......

Read more Synopsis: fr / es / de

How technology is raising the bar in sportsbook integrity

10,000 football matches per week! Sports betting, Kambi’s main service provisions, certainly has its differences as compared to traditional lottery businesses. However, many of the challenges and......

Read more Synopsis: fr / es / de

Sport 4 Life UK received the EL Sport Award 2018

Olli Sarakoski, President & CEO of Veikkaus Oy handing the EL Sport Award 2018 to Jack Skinner and Matthew Forsyth from Sport 4 Life UK The first EL Sport Award, along with a check for 5000 euro......

Read more Synopsis: fr / es / de

A new President & CEO for SELAE

Jesús Huerta Almendro, President & CEO for Sociedad Estatal Loterías y Apuestas del Estado Jesús Huerta Almendro was born in Cadiz/Spain in 1965. He holds a Law degree, a Master's degree in H......

Read more Synopsis: fr / es / de

IGT: New Execs Combine Complementary Strengths with a Single Purpose

The two most recent executives to join IGT’s lottery organization combine a wealth of complementary experience, together giving customers a powerful ally in harnessing the main drivers of lottery......

Read more Synopsis: fr / es / de

Scientific Games: Instant Games and the Quest for New Growth

The European market is not yet tapping into the potential of instant scratch games, which have been much more popular in the U.S. The average instant weekly per capita spend for the Top 10 European lo......

Read more Synopsis: fr / es / de

European Lotteries launches new European Lotteries Corporate University

Following a review of the requirements in this area EL is presenting a new 3-module European Lottery Corporate University (ELCU). Designed for various levels of participants, three separate modules wi......

Read more Synopsis: fr / es / de

A new CEO for Svenska Spel

Patrik Hofbauer, CEO for Svenska Spel Patrik Hofbauer has extensive senior management experience and, in addition to his current role as CEO of Telenor Sweden, he has previously been CEO of Telenor......

Read more Synopsis: fr / es / de

Intralot: From waterfall product development to customer-centric, agile evolution: The role of the new Digital Service Platform

In nature, all organizations respond to changing environmental conditions by evolving themselves. It is a continuous struggle: change and adopt or perish. The same happens in the business world. The m......

Read more Synopsis: fr / es / de