EL Congress Krakow 2017: ‘NEW Directions’

Come one, come all to the fabulous EL Congress.  Held just only once every other year, the EL Congress has become widely recognized as the most important government-gaming event of the year.

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We are pleased to remind you that the next 9th European Lotteries Congress Kraków 2017 New Directions (5-8 June 2017) will be hosted by Polish Lottery Totalizator Sportowy in one of the most interesting cities in Europe. Kraków attracts millions of visitors (over 10 million in 2015!) with its legendary features: the city is a treasure trove of Polish heritage, it is the European Capital of Culture, UNESCO City of Literature, full of events and unique collections and home to many excellent festivals. The ICE Kraków Congress Centre is the main venue. Located right in the very heart of Kraków, the ICE Congress Centre is the business and cultural flagship of the city.  An ultra-modern facility (3-year construction completed end of 2014) ICE Kraków is ideally suited for the EL Congress. We have booked rooms for you in six of the most prestigious hotels in Town to make your stay pleasant and unforgettable.  The EL Congress will tackle the Big Themes facing the industry today.  The mission of EL Congress Krakow 2017 NEW Directions is to enhance understanding of the modern consumer market-place and prepare our businesses to succeed and thrive in a new world that abounds with both opportunities and challenges.

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New ideas and technologies

  • Start-ups – how can we cooperate with start-ups. Presenters will include people that invest in start-ups for a living, especially those connected with the lottery market.
  • How to orient the organizational focus onto innovation, creativity, and new ideas. The progression of virtual reality and augmented reality (Pokémon Go!) will likely reshape the player journey. How might Lotteries capitalize on this growing trend to attract and engage players?
  • Virtual currencies – We will explore the possibilities of using new virtual currency through lotteries, and how to create games that use cryptocurrency such as BitCoin and how to clarify their taxation policies.
  • Smart technologies – Predictive analytics using Smart Technologies will help the Lottery to learn about the player, optimize sales, and improve content and context for the player.
  • New gaming like E-sport – Discussion about the growing market of e-sports which, in Poland as well as the rest of the world, is becoming more and more popular. Selected e-athletes, e-event organizers, and other experts to present on this new gaming category.
  • Vgames – Virtual sports has become extremely popular in recent times due to the growing fascination with games such as Fifa, Football Manager, and other fantasy sports video games.  Virtual betting is sometimes seen as an amusement to serious sports bettors who tend to adopt a condescending attitude towards the whole fantasy-sport. Presentations and discussion on these new market trends and the possibility of new game development directions.
  • Game developers – what can Lottery learn from video game developers? A group of highly accomplished Polish video-game developers will share their experience.


Our core business

  • Change Management – How to evolve and innovate our core products to meet the needs of the modern consumer and to compete in the modern market-place. How digital technologies are changing the business, economy, competitive market-place, and society.
  • Our Role – How to stay creative. Definition of a role for the lottery organization dynamics. How individuals influence the organization, and how organizations could scoop and improve from their knowledge.
  • Responsible gaming – Discussion about addiction and the mechanisms that cause addiction. Presentation made by an acclaimed addiction psychologist to help us understand what actually causes player addiction and how to avoid it.
  • Loyalty programs – Building a winning loyalty program strategy. A focus on Data analysis with discussions about using analytical tools to better understand customer behaviour and needs.


New Trends overview

  • New Media – how to use New Media to promote our business, with presentations of scratch cards success strategies. Scratch cards are becoming more popular every year especially among young adults who we are working to attract to Lottery.
  • Consumer trends – How are modern life-styles and game preferences changing consumer behaviour? Mobile gaming allows players to access the lottery anywhere anytime and represents a huge growth opportunity as players spend more and more time on their phones and tablets.
  • Fighting illegals – Unauthorized use of the logo and lottery data is channelling funds away from Lottery’s beneficiaries. Lottoland and other para-lotteries online – how to react and defend against these illegal operators?

 

Those and many more topics to be announced together with keynote speakers very soon. More information about the Congress registration and exhibition opportunities available on request: info@el2017.pl

Also, keep tabs on the EL website “Events” section for updates on the EL Congress and other EL seminars and events.  www.european-lotteries.org

We look forward to meeting you on 5-8 June 2017 in Kraków!

Watch our faboulous video here !

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Synopsis

Français
EL Congress Krakow 2017 NEW Directions.  Nous sommes heureux de vous rappeler que le 9th European Lotteries Congress Kraków 2017 New Directions (9e Congrès Européen des Loteries de Cracovie 2017 Nouvelles orientations, 5‑8 juin 2017) sera organisé par la loterie polonaise Totalizator Sportowy dans l’une des villes les plus intéressantes d’Europe. Cracovie attire des millions de visiteurs (plus de 10 millions en 2015 !) avec ses aspects légendaires : la ville est un trésor de l’héritage polonais, c’est la capitale européenne de la culture, la ville créative UNESCO de la littérature, riche d’événements, de collections uniques et de nombreux festivals de qualité. Le centre de congrès ICE de Cracovie est le lieu principal. Situé en plein cœur de Cracovie, le centre de congrès ICE est le centre commercial et culturel de la ville. Une installation ultra-moderne (construction de 3 ans achevée fin 2014), l’ICE de Cracovie convient parfaitement au Congrès EL. Nous avons réservé des chambres pour vous dans six des hôtels les plus prestigieux de la ville afin de rendre votre séjour agréable et inoubliable. Le Congrès EL abordera les grands thèmes auxquels l’industrie fait face aujourd’hui. La mission du EL Congress Krakow 2017 NEW Directions est de mieux comprendre le marché moderne de la consommation et de préparer nos entreprises à réussir et à prospérer dans un monde nouveau où abondent les opportunités tout comme les défis. Les thèmes seront bientôt annoncés avec les conférenciers d’honneur. Plus d’informations sur les possibilités d’inscription et d’exposition au Congrès disponibles sur demande : info@el2017.pl Gardez également un œil sur la section « Événements » du site Internet d’EL pour obtenir des mises à jour sur le Congrès EL et d’autres séminaires et événements EL. www.european-lotteries.org Nous nous réjouissons de vous rencontrer du 5 au 8 juin 2017 à Cracovie !
Español
Congreso de Loterías Europeas 2017 en Cracovia Nuevas direcciones.  Estamos encantados de recordarle que el 9.º Congreso de Loterías Europeas 2017 en Cracovia Nuevas Direcciones (5 al 8 de junio de 2017) será organizado por el totalizador de lotería polaca Sportowy en una de las ciudades más interesantes de Europa. Cracovia atrae a millones de visitantes (¡más de 10 millones en 2015!) gracias a sus atractivos legendarios: la ciudad es un tesoro escondido del patrimonio polaco, es Capital Europea de la Cultura, ha sido nombrada Ciudad de la Literatura por la UNESCO y, además de estar repleta de eventos y colecciones únicas, es también el lugar de celebración de muchos y excelentes festivales. El lugar principal de celebración del congreso será el Centro de Congresos ICE de Cracovia. Ubicado en el corazón de la ciudad, el Centro de Congresos ICE es el buque insignia empresarial y cultural de Cracovia. El ICE de Cracovia cuenta con unas instalaciones ultramodernas (cuya construcción, que duró tres años, se completó a finales de 2014) que lo hacen ideal para la celebración del Congreso de Loterías Europeas. Hemos reservado habitaciones para los asistentes en seis de los hoteles más prestigiosos de la ciudad, con el fin de que su estancia sea placentera e inolvidable. El Congreso de Loterías Europeas tratará todos los grandes temas a los que se enfrenta hoy en día el sector. La misión del Congreso de Loterías Europeas 2017 en Cracovia Nuevas Direcciones es la de mejorar la comprensión del mercado de consumidores modernos, preparando nuestros negocios para el éxito y el progreso en un nuevo mundo que trae tanto desafíos como oportunidades. Muy pronto se anunciarán los temas y los conferenciantes del discurso de inauguración. Si desea más información sobre la inscripción al congreso y las oportunidades de exposición, diríjase a: info@el2017.pl Además, encontrará todas las noticias en la sección “Eventos” de la página web de Loterías Europeas, tanto del Congreso de Loterías Europeas como de otros seminarios y eventos de LE. www.european-lotteries.org ¡Esperamos verle en Cracovia del 5 al 8 de junio de 2017!
Deutsch
EL-Kongress Krakau 2017 NEUE Richtungen.  Wir freuen uns, sie daran zu erinnern, dass der nächste, 9. Europäische Lotteriekongress Krakau 2017 Neue Richtungen (5.–8. Juni 2017) von der polnischen Lotterie Totalisator Sportowy in einer der interessantesten Städte Europas organisiert wird. Krakau zieht Millionen von Besuchern (über 10 Millionen im Jahr 2015!) mit seinen legendären Besonderheiten an: Die Stadt ist eine Schatzkammer der polnischen Traditionen, die Kulturhauptstadt Europas, die UNESCO-Stadt der Literatur, voller Veranstaltungen und einzigartiger Sammlungen sowie die Heimat vieler ausgezeichneter Festivals. Das ICE Kraków Congress Center ist der wichtigste Veranstaltungsort. Mitten im Herzen von Krakau gelegen, ist das ICE Congress Center das geschäftliche und kulturelle Flaggschiff der Stadt. Als hochmoderne Anlage (ihr dreijähriger Bau wurde Ende 2014 fertiggestellt) eignet sich das ICE Krakau hervorragend für den EL-Kongress. Wir haben Zimmer für Sie in sechs der prestigeträchtigsten Hotels in der Stadt gebucht, um Ihren Aufenthalt angenehm und unvergesslich zu machen. Der EL-Kongress wird die großen Themen angehen, die die Branche heute betrifft. Die Mission des EL Congress Krakau 2017 NEUE Richtungen ist es, das Verständnis für den modernen Konsumentenmarkt zu verbessern und unsere Unternehmen darauf vorzubereiten, in einer neuen Welt erfolgreich zu sein, die sowohl Chancen als auch Herausforderungen birgt. Die Themen werden in Kürze zusammen mit den Keynote-Referenten bekannt gegeben. Weitere Informationen über die Kongressregistrierung und die Ausstellungsmöglichkeiten erhalten Sie auf Anfrage: info@el2017.pl Außerdem sollten Sie einen Blick auf die Rubrik „Veranstaltungen“ auf der EL-Website für Updates über den EL-Kongress und andere EL-Seminare und Veranstaltungen werfen. www.european-lotteries.org Wir freuen uns auf Ihren Besuch am 5.–8. Juni 2017 in Krakau!

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