Dr. Bettina Rothärmel, new Board Member of GKL Gemeinsame Klassenlotterie der Länder

Since December 2017, Bettina Rothärmel has been a member of the Board of Management at GKL, together with Günther Schneider (CEO). She is responsible for Marketing and Sales as well as staff units.

Dr. Bettina Rotharmel, Board Member of GKL Gemeinsame Klassenlotterie der Länder


Bettina Rothärmel has a degree in economics and many years of experience in marketing and sales. During her career, she has been Director for Publishing and Marketing at Bastei Verlag in Cologne and Member of the Board of Management at BZV Medienhaus in Braunschweig.

Bettina Rothärmel describes her most important objectives at GKL: To strengthen positioning, attractiveness and communication of the NKL- and SKL-lotteries and to intensify the cooperation with existing as well as new distribution partners. With this approach, GKL has the ability to leverage and utilize new and effective market developments.

On a more personal note: What would Bettina Rothärmel do if she were to hit the lottery jackpot? “There are some wishes I would like to fulfil myself, but it wouldn´t change my life in general. Of course I would continue my social commitment – and I would definitely take a longer holiday or sailing trip.”

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Dr. Bettina Rothärmel, nouveau membre du Conseil d’Administration de GKL Gemeinsame Klassenlotterie der Länder

Depuis décembre 2017, Bettina Rothärmel est membre du Conseil de Direction de GKL, avec Günther Schneider (PDG). Elle est en charge de ventes et du marketing, et dirige également les unités de personnel.

Bettina Rothärmel est diplômée en économie et elle a une grande expérience des ventes et du marketing. Elle a notamment occupé le poste de Directrice de la Publication et du Marketing chez Bastei Verlag à Cologne et elle a été membre du Conseil de Direction de BZV Medienhaus à Braunschweig.

Bettina Rothärmel décrit ainsi ses principaux objectifs à GKL : Renforcer le positionnement, l’attractivité et la communication des loteries NKL et SKL et intensifier la collaboration avec les partenaires de distribution (actuels ou futurs). Grâce à cette approche, GKL est en mesure d’exploiter de façon efficace les développements du marché.


Dra. Bettina Rothärmel, nueva miembro del consejo de GKL Gemeinsame Klassenlotterie der Länder

Desde diciembre de 2017, Bettina Rothärmel ha sido miembro del Consejo de dirección de GKL, junto con Günther Schneider (director ejecutivo). Es responsable de marketing y ventas, así como de unidades de personal.

Bettina Rothärmel es licenciada en economía y tiene muchos años de experiencia en marketing y ventas. Durante su carrera, ha sido directora de publicaciones y marketing en Bastei Verlag, en Colonia, y miembro del Consejo de dirección en BZV Medienhaus en Brunswick.

Bettina Rothärmel describe sus objetivos más importantes en GKL: Reforzar el posicionamiento, el atractivo y la comunicación de las loterías NKL y SKL e intensificar la cooperación con socios de distribución nuevos y existentes. Con este enfoque, GKL tiene la capacidad de utilizar e influenciar desarrollos en el mercado que sean novedosos y efectivos.


Dr. Bettina Rothärmel, neues Board Member der Gemeinsamen Klassenlotterie der Länder (GKL)

Seit Dezember 2017 ist Bettina Rothärmel zusammen mit Günther Schneider (CEO) Mitglied des Board of Management bei der GKL. Sie ist verantwortlich für Marketing und Vertrieb sowie für Stabstellen.

Bettina Rothärmel hat einen Abschluss in Wirtschaft und langjährige Berufserfahrung in Marketing und Vertrieb. Im Laufe ihrer Karriere war sie Director for Publishing und Marketing im Bastei Verlag in Köln und Mitglied des Board of Management im BZV Medienhaus in Braunschweig.

Bettina Rothärmel beschreibt ihre wichtigsten Ziele bei GKL: Positionierung, Attraktivität und Kommunikation der Lotterien NKL und SKL stärken und die Zusammenarbeit mit vorhandenen und neuen Vertriebspartnern ausbauen. Mit diesem Ansatz kann die GKL neue und effektive Marktentwicklungen effektiv ausnutzen.

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