Dr. Bettina Rothärmel, new Board Member of GKL Gemeinsame Klassenlotterie der Länder

Since December 2017, Bettina Rothärmel has been a member of the Board of Management at GKL, together with Günther Schneider (CEO). She is responsible for Marketing and Sales as well as staff units.

Dr. Bettina Rotharmel, Board Member of GKL Gemeinsame Klassenlotterie der Länder


Bettina Rothärmel has a degree in economics and many years of experience in marketing and sales. During her career, she has been Director for Publishing and Marketing at Bastei Verlag in Cologne and Member of the Board of Management at BZV Medienhaus in Braunschweig.

Bettina Rothärmel describes her most important objectives at GKL: To strengthen positioning, attractiveness and communication of the NKL- and SKL-lotteries and to intensify the cooperation with existing as well as new distribution partners. With this approach, GKL has the ability to leverage and utilize new and effective market developments.

On a more personal note: What would Bettina Rothärmel do if she were to hit the lottery jackpot? “There are some wishes I would like to fulfil myself, but it wouldn´t change my life in general. Of course I would continue my social commitment – and I would definitely take a longer holiday or sailing trip.”

Related Articles

View all



Dr. Bettina Rothärmel, nouveau membre du Conseil d’Administration de GKL Gemeinsame Klassenlotterie der Länder

Depuis décembre 2017, Bettina Rothärmel est membre du Conseil de Direction de GKL, avec Günther Schneider (PDG). Elle est en charge de ventes et du marketing, et dirige également les unités de personnel.

Bettina Rothärmel est diplômée en économie et elle a une grande expérience des ventes et du marketing. Elle a notamment occupé le poste de Directrice de la Publication et du Marketing chez Bastei Verlag à Cologne et elle a été membre du Conseil de Direction de BZV Medienhaus à Braunschweig.

Bettina Rothärmel décrit ainsi ses principaux objectifs à GKL : Renforcer le positionnement, l’attractivité et la communication des loteries NKL et SKL et intensifier la collaboration avec les partenaires de distribution (actuels ou futurs). Grâce à cette approche, GKL est en mesure d’exploiter de façon efficace les développements du marché.


Dra. Bettina Rothärmel, nueva miembro del consejo de GKL Gemeinsame Klassenlotterie der Länder

Desde diciembre de 2017, Bettina Rothärmel ha sido miembro del Consejo de dirección de GKL, junto con Günther Schneider (director ejecutivo). Es responsable de marketing y ventas, así como de unidades de personal.

Bettina Rothärmel es licenciada en economía y tiene muchos años de experiencia en marketing y ventas. Durante su carrera, ha sido directora de publicaciones y marketing en Bastei Verlag, en Colonia, y miembro del Consejo de dirección en BZV Medienhaus en Brunswick.

Bettina Rothärmel describe sus objetivos más importantes en GKL: Reforzar el posicionamiento, el atractivo y la comunicación de las loterías NKL y SKL e intensificar la cooperación con socios de distribución nuevos y existentes. Con este enfoque, GKL tiene la capacidad de utilizar e influenciar desarrollos en el mercado que sean novedosos y efectivos.


Dr. Bettina Rothärmel, neues Board Member der Gemeinsamen Klassenlotterie der Länder (GKL)

Seit Dezember 2017 ist Bettina Rothärmel zusammen mit Günther Schneider (CEO) Mitglied des Board of Management bei der GKL. Sie ist verantwortlich für Marketing und Vertrieb sowie für Stabstellen.

Bettina Rothärmel hat einen Abschluss in Wirtschaft und langjährige Berufserfahrung in Marketing und Vertrieb. Im Laufe ihrer Karriere war sie Director for Publishing und Marketing im Bastei Verlag in Köln und Mitglied des Board of Management im BZV Medienhaus in Braunschweig.

Bettina Rothärmel beschreibt ihre wichtigsten Ziele bei GKL: Positionierung, Attraktivität und Kommunikation der Lotterien NKL und SKL stärken und die Zusammenarbeit mit vorhandenen und neuen Vertriebspartnern ausbauen. Mit diesem Ansatz kann die GKL neue und effektive Marktentwicklungen effektiv ausnutzen.

Other Articles

View all

Kambi: Talking integrity

Oliver Lamb, head of sportsbook control, Kambi While it’s not my place to talk about what other sports betting suppliers and operators do, it’s clear to see there has been great effort placed on......

Read more Synopsis: fr / es / de

The European Commission closes all infringement probes and pending complaints in the gambling sector

EU Flags at the European Commission Building The College of Commissioners decided on 07 December 2017 to close all the pending infringement probes and complaints in the gambling sector. Thereby the......

Read more Synopsis: fr / es / de

EL and the Women’s Initiative in Lottery Leadership WILL

The mission of WILL is to drive high-performance business growth through supporting the advancement of women into top positions of lottery management, leadership and responsibility. WILL powered the......

Read more Synopsis: fr / es / de

Major trends in marketing

It is essential to influence the consumer at the very moment of his or her decision-making. Hence, timing is very crucial. The opportunities for marketers becomes broader with the number of digital......

Read more Synopsis: fr / es / de

EL replies to the European Commission public consultation on fair taxation of the digital economy

The current tax framework does not fit with modern realities Following a narrative that the current tax framework cannot capture activities which are increasingly based on intangible assets and d......

Read more Synopsis: fr / es / de


The beautiful city of Prague will be the background scenery for finding answers to the question of how traditional lotteries can reinvent themselves in the digital world. The EL Industry Days 2018 i......

Read more Synopsis: fr / es / de

Disruption in the age of technological innovation

Jon Duschinsky, a social innovator from Canada, has the hypothesis that a lot of people in the Lotteries behave like Kodak, pretending that such disruption will not happen to the sector. Duschinsky’......

Read more Synopsis: fr / es / de

How to earn media attention without becoming fake news

  Avoiding fake news Her advice for marketers is straightforward: Be honest. Don’t give in to the impulse of using clickbait headlines. Tell a true story, and......

Read more Synopsis: fr / es / de

EL/WLA Marketing Seminar, 7-9 February 2018, London UK

Keynote speaker highlights At the conference, a number of top-class keynote speakers focused their attention on communication strategies relevant to the lottery sector. Jon Du......

Read more Synopsis: fr / es / de

Scientific Games: Agile. Quick. Strong. Scientific Games’ Sports Platform a Powerful Competitor

Szerencsejáték Zrt. First, Scientific Games won the implementation of an internet-based sports betting channel for Szerencsejáték Zrt., the largest gaming service provider in Hungary. Fully own......

Read more Synopsis: fr / es / de

INSERTA-inspired project aids people with disabilities, showcases CSR practices of lotteries

INSERTA Network activity with HR & CSR managers Moreover, it will be an important collaboration between lotteries, European Institutions and national governments to achieve the objectives of the......

Read more Synopsis: fr / es / de

Playtech: Small window, big potential – why real-time engagement matters

​ Robin Bowler, Government Markets Director at Playtech Shelley Harding-Ban, Playtech’s Head of Engagement The old adage ‘You never get a second chance to make a first......

Read more Synopsis: fr / es / de

Intralot: Retail is changing… but it is hardly becoming obsolete!

George Vassilaras, INTRALOT Group Retail Director How do customers adapt to the new era? The biggest challenge, in our effort to engage our consumers, is to understand how they have adapted to the......

Read more Synopsis: fr / es / de

IGT: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

How will emerging consumer trends impact lottery players’ expectations in the year ahead? IGT worked with consumer analytics and trends agency Foresight Factory to examine a set of eight global......

Read more Synopsis: fr / es / de

A sector like none other: The societal benefits of Lotteries

Lotteries are bound by strict rules; they cannot simply make money, but also have a duty to protect society. If Lotteries want to advertise, they are prohibited by law from painting an overly rosy p......

Read more Synopsis: fr / es / de

Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

Read more