The Biggest Trend In Marketing Is SMALL!

The Marketing seminar that EL organises every year jointly with WLA has become a regular appointment at the beginning of February in London. In the prestigious premises of the Bloomsbury Hotel last year we explored the 3B’s of lottery marketing,  big jackpots, big communities and big data and we understood the challenges of being BIG. The inconvenient truth of being BIG is that the models built to manage these sizes are the same models perhaps preventing our lotteries from seizing new and other opportunities, personalising our communication and focusing on an individual’s needs. Lotteries need to also "think SMALL!" this was the driver we chose for the 2018 Marketing seminar: the logic behind “Thinking SMALL” is based on the world in which we now live.  A world where small clusters of niches, competitors and individuals contradict every business model ever created; this is a world where the small have become mighty.  With the help of inspiring key note speakers from all over the world, coming from inside and outside the lottery sector, we will explore what The Small-mighty consumer and business community means for marketing

 

Our experts will take the audience on a journey to unlock the untapped opportunity within their marketing plans and learn how to reach key consumer growth segments and new trends in growth markets. Karen Connell, an internationally renowned brand and marketing consultant who has worked with some of the largest companies in the world will be the moderator of the event. Karen will guide the attendees through challenging topics such as the storytelling dilemma; how to turn fear into trust to build a credible and successful business; how will retailers cater to people wanting individual needs met; how will media change to reach every person how they want to be reached.

We are working to create a perfect mix of top-class international keynote speakers; challenging debates with marketing experts from inside and outside the lottery sector and as usual great networking opportunities with lotteries’ marketing and PR professionals from the vast EL and WLA community. Registration for this special event is already open and we look forward to seeing you in London.

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Synopsis

Français

Le PETIT : la plus grosse tendance marketing !

Pour le séminaire marketing 2018 organisé sur le thème du PETIT, travaillent pour créer l’équilibre parfait entre conférenciers internationaux de premier ordre ; débats stimulants avec des experts en marketing du secteur des jeux de hasard mais aussi des experts extérieurs, et comme toujours des opportunités de développer son réseau avec des spécialistes des PR et du marketing spécifique aux loteries issus de notre vaste communauté EL et WLA. Les inscriptions pour cet événement spécial sont déjà ouvertes et nous comptons vous voir à Londres.

Español

¡La mayor tendencia en marketing es PEQUEÑA!

Para el seminario de marketing de 2018 en torno al tema de PEQUEÑO, trabajamos para crear la combinación perfecta de oradores inaugurales internacionales de la máxima categoría, estimulantes debates con expertos en marketing de dentro y fuera del sector de la lotería y, como siempre, grandes oportunidades para establecer una red de contactos con profesionales de las relaciones públicas y el marketing para loterías de la extensa comunidad de EL y WLA [World Lottery Association (Asociación Mundial de Loterías)]. Las inscripciones para este especial evento ya están abiertas y tenemos muchas ganas de verles en Londres.

Deutsch

Der größte Marketingtrend ist SMALL.

Für das Marketingseminar 2018 zum Thema SMALL stellen wir gerade ein interessantes Potpourri aus hochkarätigen internationalen Rednern, stimulierenden Diskussionen mit Marketingexperten aus der Lotterie- und anderen Branchen und Networkinggelegenheiten mit Experten in den Bereichen Lotteriemarketing und PR aus der riesigen EL- und WLA-Community zusammen. Sie können sich bereits jetzt für diese ganz besondere Veranstaltung registrieren. Wir freuen uns darauf, Sie in London begrüßen zu dürfen.

 

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