The Biggest Trend In Marketing Is SMALL!
The Marketing seminar that EL organises every year jointly with WLA has become a regular appointment at the beginning of February in London. In the prestigious premises of the Bloomsbury Hotel last year we explored the 3B’s of lottery marketing, big jackpots, big communities and big data and we understood the challenges of being BIG. The inconvenient truth of being BIG is that the models built to manage these sizes are the same models perhaps preventing our lotteries from seizing new and other opportunities, personalising our communication and focusing on an individual’s needs. Lotteries need to also "think SMALL!" this was the driver we chose for the 2018 Marketing seminar: the logic behind “Thinking SMALL” is based on the world in which we now live. A world where small clusters of niches, competitors and individuals contradict every business model ever created; this is a world where the small have become mighty. With the help of inspiring key note speakers from all over the world, coming from inside and outside the lottery sector, we will explore what The Small-mighty consumer and business community means for marketing
Our experts will take the audience on a journey to unlock the untapped opportunity within their marketing plans and learn how to reach key consumer growth segments and new trends in growth markets. Karen Connell, an internationally renowned brand and marketing consultant who has worked with some of the largest companies in the world will be the moderator of the event. Karen will guide the attendees through challenging topics such as the storytelling dilemma; how to turn fear into trust to build a credible and successful business; how will retailers cater to people wanting individual needs met; how will media change to reach every person how they want to be reached.
We are working to create a perfect mix of top-class international keynote speakers; challenging debates with marketing experts from inside and outside the lottery sector and as usual great networking opportunities with lotteries’ marketing and PR professionals from the vast EL and WLA community. Registration for this special event is already open and we look forward to seeing you in London.
Hansjörg Höltkemeier re-elected as EL President for the period 2019...Read more
Brett Henning Brett Henning, Co-founder and Director at Sortition...Read more
The Black Swan with keynote speaker: Mr. Nassim Nicholas Taleb Int...Read more
Le PETIT : la plus grosse tendance marketing !
Pour le séminaire marketing 2018 organisé sur le thème du PETIT, travaillent pour créer l’équilibre parfait entre conférenciers internationaux de premier ordre ; débats stimulants avec des experts en marketing du secteur des jeux de hasard mais aussi des experts extérieurs, et comme toujours des opportunités de développer son réseau avec des spécialistes des PR et du marketing spécifique aux loteries issus de notre vaste communauté EL et WLA. Les inscriptions pour cet événement spécial sont déjà ouvertes et nous comptons vous voir à Londres.
¡La mayor tendencia en marketing es PEQUEÑA!
Para el seminario de marketing de 2018 en torno al tema de PEQUEÑO, trabajamos para crear la combinación perfecta de oradores inaugurales internacionales de la máxima categoría, estimulantes debates con expertos en marketing de dentro y fuera del sector de la lotería y, como siempre, grandes oportunidades para establecer una red de contactos con profesionales de las relaciones públicas y el marketing para loterías de la extensa comunidad de EL y WLA [World Lottery Association (Asociación Mundial de Loterías)]. Las inscripciones para este especial evento ya están abiertas y tenemos muchas ganas de verles en Londres.
Der größte Marketingtrend ist SMALL.
Für das Marketingseminar 2018 zum Thema SMALL stellen wir gerade ein interessantes Potpourri aus hochkarätigen internationalen Rednern, stimulierenden Diskussionen mit Marketingexperten aus der Lotterie- und anderen Branchen und Networkinggelegenheiten mit Experten in den Bereichen Lotteriemarketing und PR aus der riesigen EL- und WLA-Community zusammen. Sie können sich bereits jetzt für diese ganz besondere Veranstaltung registrieren. Wir freuen uns darauf, Sie in London begrüßen zu dürfen.
Hosted by EL Member Hrvaska Lutrija, this year’s successful seminar provided an excellent opportunity to hear from experts in RG and CSR, understand how other lotteries are implementing their progra......Read more
Looking back at a successful 2018, EL has presented its first ever Annual Report. The Annual Report provides an overview of activities from the past year, which would not have been achieved without the ongoing support of EL members. By continuing to provide best practices, content and enthusiasm, they pave the way for the work of the Association....Read more
Peter Simoner, CEO of Loteria Kombetare received his Commitment certificate from EL President Hansjörg Höltkemeier Benefits of the Commitment Level Loteria Kombëtare in Albania was the first-eve......Read more
European Standard on reporting in support of online gambling supervision notes considerable progress
On 12 and 13 September the CEN Working Group drafting the Standard held its two-day meeting in Brussels. The Standard is expected to be put for public comment and a vote by the end of November 2019....Read more
At the fourth European Commission Sport Unit Breakfast EL was invited to present how lotteries are supporting and using sport. EL President Hansjörg Höltkemeier highlighted the importance of promoting the values of sport and the sustainable financing from national lotteries....Read more
For EL lottery members only, the awards are another key initiative led by the EL Innovation Working Group (ELIG), which was set up to inspire, connect and engage the EL community in innovation. The aw......Read more
The Induction Module, aimed at new entrants in the lottery world (up to 3 years experience), allowed for an extensive introduction to the sector and an insight into the many complex activities. Over t......Read more
From left to right: Kerstin Kosanke, Managing Director, Lotto Brandenburg, Alexandru-Mircea Croitoru, General Manager, Loteria Romania, Bekir Yunus Uçar, General Director, Turkish National Lottery Administration & Gábor Czepek, CEO, Hungarian National Lottery...Read more
IGT recently released its 12th annual IGT Sustainability Report, “Ahead of the Game,” an externally audited document that validates IGT’s sustainability activities and data. The report highligh......Read more
The global lottery industry faces new challenges from changing consumer and retail behaviours. Along with regulations and policy decisions, these changes place competitive and margin pressure on lotte......Read more
As it was stated during the 10th EL Congress in the CEO Panel discussion by Maria Stergiou, Group Chief Sales and Operations Officer of INTRALOT, all the above technological trends are creating sever......Read more
The Convention entered into force thanks to its ratification by Italy, Moldova, Norway, Portugal, Switzerland and Ukraine. Another 32 countries, including Australia, have also signed it. Within 12 mon......Read more
Kerstin Kosanke, Managing Director of Land Brandenburg Lotto GmbH After finishing her law studies in Potsdam, Ms. Kosanke worked for 15 years as an independent lawyer with a focus on tax law and man......Read more
Honoured in his new role Alexandru-Mircea Croitoru as General Manager, he will continue to work on the implementation of projects that will drive the development of the lottery. The Romanian Lottery is one of the oldest institutions in the country, established in 1906 in order to improve the health system, especially in rural areas....Read more
Gábor Czepek, CEO, Hungarian National Lottery Szerencsejáték Zrt. is one of Hungary’s largest, dynamically developing state-owned enterprises: What were the most pressing tasks in this initial......Read more
Following a career in journalism, Bekir Yunus Uçar spent over 20 years in public service. He worked in several roles at Türk Telekom before joining the Turkish National Lottery Administration. He was appointed General Director by the Minister of Treasury and Finance....Read more