Austrian Lotteries Celebrates 30-Year Anniversary
Managing Directors Karl Stoss and Bettina Glatz-Kremsner invited journalists to a press conference and brunch to take a look back on the past decades and to present some of the most impressive facts and figures. Just under 50 billion Euro in sales, more than 10.5 million Euro in taxes and duties, more than 2.4 billion Euro in commissions for retail partners, 1.4 billion Euro of sports funding and 185 million Euro for sponsorships and financial support. After 30 years of its existence, Austrian Lotteries has some quite impressive numbers to show for its anniversary.
With the first Lotto draw on 7 September 1986, Austrian Lotteries started a whole new era in the history of Austria’s games of chance. The introduction of Lotto “6 out of 45“ and the take-over of Toto in 1986 marked the beginning of an exceptional success story filled with expansions and innovations “made in Austria”. Austrian Lotteries was always very astute in identifying new trends and opportunities for product innovations. In 1988, Joker and Torwette (“correct-score bet”) were launched and in 1990, the games Zahlenlotto (“Digit Lotto”), Brieflos (break-open tickets) and Klassenlotterie (“Class Lottery”) that had already been on the market were included in the product portfolio as well. And the story continued with Rubbellos (scratch-off tickets) in 1995, Bingo in 1999, ToiToiToi in 2003, and EuroMillions in 2004.
Austrian Lotteries recognised the great business potential of the Internet as early as 1998. With webclub.at (the predecessor of win2day.at), Austrian Lotteries was one of the first lottery operators worldwide to start its own online gaming platform. In 2004, the subsidiary WINWIN opened its first outlets with Video Lottery Terminals.
The power of innovation that characterised the company right from the beginning also laid the groundwork for a quite impressive development in performance results. After 409 million Euro in the first full business year (1987), total sales exceeded the 1 billion mark for the first time in 1995, only to grow into 2 billion in 2006 and finally reach the 3 billion mark in 2013. “And based on the very pleasant developments of the first half of this year, we also expect a new sales record for 2016”, Karl Stoss explains.
For three decades now, the Lotto mascot – the lucky pig – has been a constant companion for the Lottery and its customers. And although luck is important to the business, “We never left important issues like player protection or socio-political responsibility to mere chance“, says Karl Stoss. Since the company was formed, “Gaming with Responsibility” has been the foundation of all its business activities. Any expansion of the product offer always has to meet the requirements of social compatibility. Player-protection relevant aspects are implemented early in the game design and each piece of advertising is subjected to a responsible-advertising check, adhering to strict regulations. The key elements in successful Responsible Gaming are the employees and retail partners who receive mandatory training and continued education. The annually held Responsible Gaming Academy was established in 2004, with renowned international experts and comprehensive training courses and workshops for all employees.
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