Scientific Games: At the Center of Europe’s Lottery Technology

Balancing Agility with Trustworthiness. Technology powers every industry. For lotteries, technology is integrated into every touch point of our business. In Europe, Scientific Games is a leader in lottery systems technology, supplying systems to 28 European lotteries. The company delivers a breadth of technology – from lottery systems and retail terminals in Germany, to sports betting in Iceland, video lottery gaming in Greece, and instant game management systems in Italy and France. Recognized internationally as “Lottery Supplier of the Year” at ICE 2017 for three consecutive years, Scientific Games has been at the forefront of innovation for decades, a step ahead of lotteries’ need to balance agility with trustworthiness.

Supported by 24/7 European and global technical operations and disaster recovery systems, the company’s modular, omni-channel AEGIS™ system supports highly-configurable draw games that help lower the cost of introducing new games, predictive ordering and single-ticket accounting for efficient instant game management, and cross-channel sports betting.

“Yes, changes in consumers and retailers are driving lotteries to innovate much faster and be much more agile,” says Christian Kometer, Managing Director, International Lottery Systems for Scientific Games. “But lotteries must balance agility with their core principle of trustworthiness – never compromising even a single transaction, as it could potentially be a multi-million Euro winning ticket.”

Kometer, who has watched the European lottery and gaming landscape evolve for more than 20 years, today works with nearly 300 Scientific Games’ technologists in Vienna, Budapest and seven other European locations to specifically address European and international market requirements.

“Our vision for balance is to separate the agile content-oriented components of the lottery system from the core transaction system components. This allows for faster innovation, while maintaining the full integrity of the transaction system,” explains Kometer. “It’s a two-speed architecture.”

As an example of agility, Scientific Games recently won a competitive tender from the Bavarian State Lottery to implement a new, tablet-based instant game retail mobile app connected to its AEGIS backend in an agile project environment.

Core transaction systems must also evolve to better support agility, says Kometer. Lotteries in the Nordic region, one of the most technologically innovative regions of the world, were the first to recognize this.

With this need in mind, Scientific Games built a new system based on a self-contained systems component architecture, using industry-standard operating-systems and databases, enabling scale-out performance upgrades, and providing the proven functionality of its dependable AEGIS system.

In 2011, Norsk Tipping successfully went live with this new number gaming engine system. The system enabled the Lottery to deploy individual lottery gaming system functionalities – like omni-channel number/draw-gaming – as a self-contained system, with easy, yet comprehensive interfacing to its existing gaming, retailer and player functions via standard REST technology. It worked so well, Norsk Tipping has since deployed other components of the system, including instant gaming, sports betting, and supermarket in-lane sales integration.

“Our state-of-the-art, self-contained systems component architecture enables easy integration of legacy components as well as other third-party components our customers might request,” says Kometer.

Most recently, Scientific Games was selected to deploy its new system for Danske Spil in Denmark, providing systems’ operations from its European datacenter in Vienna, Austria.

“Danske Spil has carefully set our overall business objectives. We needed an agile and automated solution that is cost-effective, easy to modify without great expense, and future-proof to facilitate the profitable growth of our game portfolio,” says Karsten Fogh Ho-Lanng, CIO for Danske Spil.

According to McKinsey & Company, companies across all sectors are considering ways that two-speed enterprise architectures can help deliver the best possible experience for their ever-evolving customers who are rolling out digital products and services quickly. To succeed, the firm says companies must take a capabilities-centered approach to deploying technologies, digitizing processes and managing governance issues.

Kometer advises three very simple guidelines for lotteries selecting a systems vendor: culture fit between the lottery and the vendor, trustworthiness, and a strong roadmap. Three very simple concepts in the increasingly complex world of lottery systems.

This content is offered by Scientific Games. For more information, visit scientificgames.com/lottery

Related Articles

View all

Synopsis

Français
Au cœur de la technologie européenne de la loterie : Équilibrer agilité et fiabilité.  La technologie alimente tous les secteurs. Dans le secteur de la loterie, la technologie est intégrée à chaque point de contact de nos affaires. En Europe, Scientific Games est le leader dans la technologie des systèmes de loterie, fournissant des systèmes à 28 loteries européennes. L’entreprise offre une large gamme de technologies – des systèmes de loterie et des terminaux de vente en Allemagne, aux paris sportifs en Islande, en passant par les jeux vidéo de loterie en Grèce et les systèmes instantanés de gestion de jeux en Italie et en France.   Soutenu par les opérations techniques et les systèmes de récupération après sinistre 24 h/24 et 7 j/7 en Europe et dans le monde, le système modulaire omni-canal de l’entreprise, AEGIS™, prend en charge des jeux fortement configurables qui contribuent à réduire les coûts d’introduction de nouveaux jeux, de commandes prédictives et la comptabilité à un seul compte pour une gestion instantanée efficace des jeux et des paris sportifs sur plusieurs canaux. « Les loteries doivent aujourd’hui innover beaucoup plus rapidement et être beaucoup plus agiles, tout en trouvant l’équilibre avec la fiabilité », déclare Christian Kometer, directeur général, International Lottery Systems pour Scientific Games. « Notre vision de l’équilibre consiste à séparer les composants agiles relatifs au contenu du système de loterie des composants principaux du système de transaction. » Scientific Games a construit un nouveau système basé sur une architecture de composants de systèmes autonome, en utilisant les systèmes d’exploitation et les bases de données standards du secteur. Cela permet de mettre à niveau les performances de mise à jour et d’offrir AEGIS, son système fiable aux fonctionnalités prouvées.   En 2011, Norsk Tipping est passé, avec succès, à la loterie en direct avec ce nouveau système de moteur de jeu. La loterie a, depuis, déployé d’autres composants du système, y compris le jeu instantané, les paris sportifs et l’intégration des ventes de supermarchés. Plus récemment, Scientific Games a déployé son nouveau système pour Danske Spil au Danemark, assurant le fonctionnement du système depuis son centre de données européen à Vienne, en Autriche. « Danske Spil a soigneusement fixé nos objectifs commerciaux globaux. Nous avions besoin d’une solution agile et automatisée qui soit rentable, facile à modifier à peu de frais et évolutive, afin de faciliter une croissance profitable de notre portefeuille de jeux », a déclaré Karsten Fogh Ho-Lanng, PDG de Danske Spil.
  1. Kometer conseille trois directives très simples pour les loteries qui sélectionnent un fournisseur de systèmes : une culture commune à la loterie et au fournisseur, la fiabilité et une feuille de route forte.
Español
En el corazón de la tecnología de loterías en Europa: el equilibrio entre agilidad y fiabilidad. La tecnología impulsa todos los sectores. En las loterías, la tecnología está integrada en todos los puntos de contacto de nuestra actividad. En Europa, Scientific Games es líder en tecnología para sistemas de lotería, y es el proveedor de sistemas de 28 loterías europeas. La compañía ofrece una amplia gama de servicios tecnológicos: desde sistemas de lotería y terminales de venta en Alemania a apuestas deportivas en Islandia, pasando por vídeo loterías en Grecia y sistemas de gestión instantánea de juego en Italia y Francia.   El sistema modular y multicanal AEGIS™, apoyado por sistemas técnicos de gestión y de recuperación de desastres a nivel europeo y mundial, y que funcionan de forma ininterrumpida, soporta juegos de sorteo con grandes posibilidades de configuración que ayudan a reducir el coste de presentación de nuevos juegos, la gestión predictiva de pedidos y la contabilidad de jugadas individuales para, así, gestionar el juego de forma instantánea con eficacia y permitir realizar apuestas deportivas multicanal. “En la actualidad, las loterías deben innovar mucho más rápidamente y con mayor agilidad, pero sin perder de vista la fiabilidad”, indica Christian Kometer, Director Ejecutivo de Sistemas internacionales de lotería para Scientific Games. “Nuestra visión para mantener el equilibrio consiste en separar, por un lado, los componentes ágiles orientados a los contenidos de los sistemas de lotería, y por otro, los componentes del sistema principal de transacciones”. Scientific Games construyó un nuevo sistema basado en una arquitectura de componentes de sistemas autónomos, utilizando sistemas operativos y bases de datos estándar del sector; este sistema permite realizar mejoras de rendimiento escalables al tiempo que ofrece la funcionalidad comprobada de su sistema AEGIS.   En 2011, Norsk Tipping se lanzó con éxito con este nuevo sistema de motor de juego. Desde entonces, esta Lotería ha implantado otros componentes del sistema, incluyendo el juego instantáneo, las apuestas deportivas y la integración en la cola de los supermercados. Hace muy poco, Scientific Games implantó este nuevo sistema para Danske Spil, en Dinamarca, gestionando las operaciones desde su centro de datos en Viena, Austria. “Danske Spil ha fijado de forma cuidadosa nuestros objetivos comerciales generales. Necesitábamos una solución ágil y automatizada que fuese rentable, fácil de modificar sin grandes gastos, y capaz de modernizarse para facilitar el crecimiento en números positivos de nuestro catálogo de juegos”, declara Karsten Fogh Ho-Lanng, Director Ejecutivo de Danske Spil. Kometer ofrece a las loterías tres recomendaciones muy sencillas a la hora de elegir un proveedor de sistemas: que las culturas de ambas empresas encajen, que sea fiable y que tenga un plan de acción sólido.
Deutsch
Im Zentrum der europäischen Lotterietechnologie: Agilität mit Vertrauenswürdigkeit ausgleichen.  Technologie treibt jede Branche voran. Für Lotterien ist die Technologie an jedem Berührungspunkt unseres Geschäfts integriert. In Europa ist Scientific Games führend in der Lotteriesystemtechnik und liefert Systeme an 28 europäische Lotterien. Das Unternehmen bietet eine Bandbreite an Technologie - von Lotteriesystemen und Anschlussgeräte für den Einzelhandel in Deutschland bis hin zu Sportwetten in Island, Video-Lotterie-Spielen in Griechenland und Instant Game Management-Systemen in Italien und Frankreich.   Unterstützt von europäischen und globalen technischen 24/7-Operationen und Schadensbehebungssystemen, unterstützt das modulare, Omni-Kanal-System AEGIS™ des Unternehmens hochkonfigurierbare Losungsspiele, die dazu beitragen, die Kosten für die Einführung neuer Spiele, prädiktive Bestellungen und Single-Ticket-Accounting für effizientes Instant-Game-Management und Cross-Channel-Sportwetten zu senken. „Lotterien müssen heute viel schneller innovativ und viel agiler sein, aber dies mit Vertrauenswürdigkeit ausgleichen“, sagt Christian Kometer, Managing Director, International Lottery Systems for Scientific Games. „Unsere Vision für ein Gleichgewicht ist es, die agilen inhaltsorientierten Komponenten des Lotteriesystems von den Kerntransaktions-Systemkomponenten zu trennen.“ Scientific Games hat ein neues System aufgebaut, das auf einer eigenständigen Systemkomponentenarchitektur basiert, mit Betriebssystemen nach Industriestandard und Datenbanken, die die Skalierung von Performance-Upgrades ermöglichen und die bewährte Funktionalität seines zuverlässigen AEGIS-Systems bieten.   Im Jahr 2011 startete Norsk Tipping erfolgreich sein neues Gaming-Engine-System. Die Lotterie hat seitdem andere Komponenten des Systems eingesetzt, darunter Instant Gaming, Sportwetten und Supermarket-In-Lane-Umsatzintegration. Zuletzt stellte Scientific Games sein neues System für Danske Spil in Dänemark zur Verfügung sowie Systembetriebe von seinem europäischen Rechenzentrum in Wien, Österreich. „Danske Spil hat unsere Geschäftsziele sorgfältig festgelegt. Wir brauchten eine agile und automatisierte Lösung, die kostengünstig und einfach zu bedienen ist, ohne großen Aufwand und zukunftssicher, um das profitable Wachstum unseres Spielportfolios zu erleichtern“, sagt Karsten Fogh Ho-Lanng, CIO von Danske Spil. Kometer berät drei sehr einfache Richtlinien für Lotterien, um einen Systemverkäufer auszuwählen: die Kultur zwischen Lotterie und Verkäufer, Vertrauenswürdigkeit und einen starken Fahrplan.

Other Articles

View all

Webinar 23 April – Lotteries In COVID-19 Lockdown

In a webinar on Thursday 23 April (14:00 GMT, 15:00 CET), conducted in association with EL, VIXIO GamblingCompliance brings together lottery industry experts and executives. Register here =>>......

Read more

EL/WLA Marketing Seminar: “It’s all about the Player”

The 2020 Annual EL/WLA Marketing Seminar, held in London, saw a vibrant mix of senior industry figures and speakers from leading-edge agencies and consultancies combine to create a dynamic event for the assembled international delegates....

Read more Synopsis: fr / es / de

Lotteries and COVID-19: From tactical to strategic continuity

As the COVID-19 outbreak continues to have a dramatic impact worldwide, EL has produced an overview of operational continuity elements that could be – and many of them already are – implemented by individual lotteries to enhance their capability of an effective response....

Read more Synopsis: fr / es / de

“Reflecting on 11 years at the European Lotteries’’ | An interview with former EL Deputy Secretary General Jutta Buyse

Since 2016 Jutta Buyse was the Deputy Secretary General of EL and represented the Association in the Brussels office since 2009. During this time, Jutta led the public affairs for EL and experienced historic moments for the Association at European level....

Read more Synopsis: fr / es / de

EL Communications Seminar: The Good, The Bad and The Ugly!

At a time when digital communication is rapidly evolving and social media is one of the biggest sources of new, it is increasingly important to distinguish fact from fiction. The objective of this year’s EL Seminar was to focus on ‘‘the good, bad and the ugly’’ sides of communications....

Read more Synopsis: fr / es / de

Introduction to the new General Manager of Loteria Romana

Since 10 January 2020 Sebastian – Iacob Moga is the new General Manager of the C.N.  "Loteria Română" S.A., being appointed to this position by the Board of Administrators....

Read more Synopsis: fr / es / de

EL Report on the Lottery Sector in Europe

Every year EL members provide an overview of how they work and demonstrate the importance of lotteries for the benefit of society....

Read more Synopsis: fr / es / de

EL supports ENGSO-led Erasmus+ Sport project launched to foster mental well-being in sport

EL has become a reliable and invaluable advocate for the role of sport in society and it has lent its backing as a ‘Supporting Partner’ to the SPIRIT project, co-funded by the Erasmus+ Programme....

Read more Synopsis: fr / es / de

A partnership for society: EL and ENGSO commit to enhancing the role of grassroots sport in 2020–2021

EL and ENGSO, the European Sports NGO are further extending their partnership with a new two-year agreement (2020-21)....

Read more Synopsis: fr / es / de

EL Statement: Postponement of Seminars & Events until 1 July due to COVID-19

Due to the recent outbreak and rapid spread of the Coronavirus COVID-19, the EL Executive Committee has taken the decision to postpone all EL seminars and events until 1 July 2020. It is further decided that the EL Industry Days will not take place this year due to the uncertain situation....

Read more Synopsis: fr / es / de

100 days of the von der Leyen Commission

March 2020 marked 100 days since the current College of the European Commission took office. Commission President Ursula von der Leyen looked back at the achievements, but also ahead at the expected next steps in line with the agenda outlined in her Political Guidelines back in July last year. This agenda was in the meantime hit hard the last weeks by the rapid spread of COVID-19....

Read more Synopsis: fr / es / de