Scientific Games: At the Center of Europe’s Lottery Technology
Supported by 24/7 European and global technical operations and disaster recovery systems, the company’s modular, omni-channel AEGIS™ system supports highly-configurable draw games that help lower the cost of introducing new games, predictive ordering and single-ticket accounting for efficient instant game management, and cross-channel sports betting.
“Yes, changes in consumers and retailers are driving lotteries to innovate much faster and be much more agile,” says Christian Kometer, Managing Director, International Lottery Systems for Scientific Games. “But lotteries must balance agility with their core principle of trustworthiness – never compromising even a single transaction, as it could potentially be a multi-million Euro winning ticket.”
Kometer, who has watched the European lottery and gaming landscape evolve for more than 20 years, today works with nearly 300 Scientific Games’ technologists in Vienna, Budapest and seven other European locations to specifically address European and international market requirements.
“Our vision for balance is to separate the agile content-oriented components of the lottery system from the core transaction system components. This allows for faster innovation, while maintaining the full integrity of the transaction system,” explains Kometer. “It’s a two-speed architecture.”
As an example of agility, Scientific Games recently won a competitive tender from the Bavarian State Lottery to implement a new, tablet-based instant game retail mobile app connected to its AEGIS backend in an agile project environment.
Core transaction systems must also evolve to better support agility, says Kometer. Lotteries in the Nordic region, one of the most technologically innovative regions of the world, were the first to recognize this.
With this need in mind, Scientific Games built a new system based on a self-contained systems component architecture, using industry-standard operating-systems and databases, enabling scale-out performance upgrades, and providing the proven functionality of its dependable AEGIS system.
In 2011, Norsk Tipping successfully went live with this new number gaming engine system. The system enabled the Lottery to deploy individual lottery gaming system functionalities – like omni-channel number/draw-gaming – as a self-contained system, with easy, yet comprehensive interfacing to its existing gaming, retailer and player functions via standard REST technology. It worked so well, Norsk Tipping has since deployed other components of the system, including instant gaming, sports betting, and supermarket in-lane sales integration.
“Our state-of-the-art, self-contained systems component architecture enables easy integration of legacy components as well as other third-party components our customers might request,” says Kometer.
Most recently, Scientific Games was selected to deploy its new system for Danske Spil in Denmark, providing systems’ operations from its European datacenter in Vienna, Austria.
“Danske Spil has carefully set our overall business objectives. We needed an agile and automated solution that is cost-effective, easy to modify without great expense, and future-proof to facilitate the profitable growth of our game portfolio,” says Karsten Fogh Ho-Lanng, CIO for Danske Spil.
According to McKinsey & Company, companies across all sectors are considering ways that two-speed enterprise architectures can help deliver the best possible experience for their ever-evolving customers who are rolling out digital products and services quickly. To succeed, the firm says companies must take a capabilities-centered approach to deploying technologies, digitizing processes and managing governance issues.
Kometer advises three very simple guidelines for lotteries selecting a systems vendor: culture fit between the lottery and the vendor, trustworthiness, and a strong roadmap. Three very simple concepts in the increasingly complex world of lottery systems.
This content is offered by Scientific Games. For more information, visit scientificgames.com/lottery
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