A great success for the joint EL/WLA CSR-RG seminar in Lisbon

The joint European Lotteries (EL) and World Lottery Association (WLA) seminar on Corporate Social Responsibility (CSR) and Responsible Gaming (RG) took place in Lisbon on September 5-7, 2018, with an audience of 130 participants from 71 companies, coming from 39 countries across all continents. These participants heard 24 presentations from 28 speakers, and participated in two interactive sessions.

These numbers show both a high level of interest in CSR and RG across the lottery sector, as well as an enduring commitment from EL and WLA members to each issue as a core tenet of their business. After all, doing well by doing good makes sense; more diverse companies tend to see profit boosted by around 7% compared to less diverse businesses, as Parul Sharma, dean of The Academy for Human Rights in Business/CSR, told attendees.

A key take-away from the seminar were the advances in responsible gaming, which is becoming an increasingly scientific process. Lotteries are using behavioural economics, data-driven harm minimisation and automation to better protect players. There is also evidence of lotteries widening their scope to forge stronger links with helplines and other treatment services. This is both prudent and necessary. With a greater emphasis on player protection emerging in a number of regulated markets, lotteries, as holders of exclusive licenses for certain products, must act as ‘trailblazers’ for the wider industry.

This was shown in a presentation given by Camelot UK Lotteries behavioural scientist Zoe Theocharis. She discussed the UK National Lottery’s responsible play messaging campaign, and how it looked to use the power of social norms to influence player behaviour. Theocharis explained that humans have two core decision-making processes; one is very instinctive and emotionally-driven, while the other is more cautious and introspective. It’s a case of ensuring that gambling messaging appeals to the latter, she told delegates.

This means RG remains a core component of any lottery’s CSR programme. However, CSR requires companies to make much broader commitments to sustainable business than simply protecting players, and this was reflected in the range of subjects being presented or discussed at the event.

Following a presentation by Parul Sharma on sustainable development goals (SDGs) for the private sector, a number of lotteries discussed how they were looking to fulfil the conditions set out by the United Nations’ 17 SDGs, and the ISO 26000 standards. This saw speakers from the likes of Svenska Spel, La Française des Jeux, Italy’s Sisal, Spain’s ONCE and Mauritius’ Lottotech discuss the steps they have taken to ensure they can meet the standards set out by the UN and ISO 26000. Among the measures employed by these lotteries include mitigating the impact of paper products such as lottery tickets and scratchers on the environment, how they help winning players, and initiatives such as supporting the wider community in which they operate. In the case of Lottotech, as detailed by CSR manager Virginie Pasnin, this involves supporting female entrepreneurs in Mauritius, as well as empowering internal female staff. As Sharma says, diverse businesses can see profits increase on average by 7% above less diverse companies.

Speakers also shared insights on how children can be better protected from gambling, and offering online treatment services to players. A number of polls were run during the event, which allowed attendees to share their thoughts on key issues facing the sector. Perhaps the most interesting was on the subject of third-party suppliers. Just 46% of attendees said their suppliers aligned with their core values, with 36% saying they did not know. The final 18% admitted that their partners did not. While it is certainly encouraging that the majority said their partners share their values, this highlights an opportunity for lotteries to help spread sustainable values by helping their partners introduce similar CSR programmes where possible.

The seminar showed  that there is a huge commitment in the lottery industry to benefitting the communities in which they operate but also that there is much more to be done,” DigitalRG.net founder and seminar co-moderator Laura Da Silva Gomes said.

“It’s also worth noting that there was a significant increase in participants that did not work exclusively in RG and CSR, including marketing, sales, advertising, …. This suggests that both values are being integrated into the day-to-day operations of global lotteries said Raymond Bovero, co-moderator of the event and it is a very good move.”

We would like to thank our hosts, Portugal’s Santa Casa da Misericórdia de Lisboa, for their fantastic hospitality, and look forward to the next RG and CSR seminar, due to be held September 18-20th, 2019, in Dubrovnik.

Related Articles

View all

Synopsis

Français

Très grand succès pour le séminaire conjoint EL-WLA CSR-RG de Lisbonne

Le séminaire conjoint d’European Lotteries (EL) et de la World Lottery Association (WLA) sur la Responsabilité sociale de l’entreprise (Corporate Social Responsibility, CSR) et le Jeu responsable (Responsible Gaming, RG) a eu lieu à Lisbonne les 5 et 7 septembre 2018, et a réuni 130 participants de 71 entreprises provenant de 39 pays sur tous les continents. Ces participants ont assisté à 24 présentations de 28 intervenants, et ont participé à deux sessions interactives.

Les avancées en matière de jeu responsable, un processus de plus en plus scientifique, constituent un élément clé du séminaire. Les opérateurs de loteries utilisent l’économie comportementale, la limitation des dommages basée sur les données et l’automatisation pour mieux protéger les joueurs.

Cependant, la CSR exige que les entreprises prennent des engagements beaucoup plus importants en faveur des entreprises durables que la simple protection des joueurs, et cela se reflète dans la diversité des sujets présentés ou discutés lors de l’événement. Parmi les mesures employées par les opérateurs de loteries, citons l’atténuation de l’impact des produits papier tels que les tickets de loterie et les cartes à gratter sur l’environnement, la manière dont ils aident les joueurs qui ont gagné, et des initiatives telles que le soutien à la communauté dans laquelle ils opèrent.

Les intervenants ont également fait part de leurs idées sur la manière dont les enfants peuvent être mieux protégés contre le jeu et sur l’offre de services en ligne pour venir en aide aux joueurs.

« Le séminaire a montré que l’industrie de la loterie s’investit énormément pour aider les communautés dans lesquelles elle est présente, mais aussi qu’il reste encore beaucoup à faire », a déclaré Laura Da Silva Gomes, fondatrice de DigitalRG.net et co-modératrice du séminaire.

« Il est également intéressant de noter qu’il ya eu une augmentation significative du nombre de participants qui ne travaillent pas exclusivement dans le domaine du RG et de la CSR, notamment le marketing, les ventes, la publicité, etc. Cela suggère que les deux valeurs sont intégrées dans les opérations quotidiennes des opérateurs internationaux de loteries, » a déclaré Raymond Bovero, co-modérateur de l’événement, « et c’est une très bonne initiative. »

Le prochain séminaire RG et CSR aura lieu du 18 au 20 septembre 2019 à Dubrovnik.

Español

El seminario conjunto EL-WLA CSR-RG en Lisboa resulta en un enorme éxito

El seminario conjunto de Loterías Europeas (European Lotteries, EL) y la Asociación Mundial de Loterías (World Lottery Association, WLA) sobre Responsabilidad Social Corporativa (Corporate Social Responsibility, CSR) y Juego Responsable (Responsible Gaming, RG) se celebró en Lisboa entre el 5 y el 7 de septiembre de 2018, con una audiencia de 130 participantes de 71 empresas y 39 países de los cinco continentes. Estos participantes asistieron a 24 presentaciones de 28 oradores y participaron en dos sesiones interactivas.

Uno de los mensajes clave del seminario fue que los avances en el juego responsable se están convirtiendo cada vez más en un proceso científico. Las loterías utilizan economía conductual, automatización y reducción de daños mediante datos y para proteger mejor a los jugadores.

Sin embargo, la CSR requiere que las empresas realicen unos compromisos mucho más amplios que únicamente proteger a los jugadores en cuanto a la sostenibilidad del negocio y esto se reflejó en la diversidad de temas tratados o presentados en el evento. Entre las medidas empleadas por las loterías se incluye la mitigación del impacto en el medio ambiente de los productos de papel, como los boletos de loterías y los juegos de “rasca y gana”, cómo ayudar a los jugadores que ganan e iniciativas para ayudar a sus comunidades en general.

Los oradores también compartieron consejos para proteger mejor a los niños ante el juego y ofrecer servicios en línea de tratamiento para los jugadores.

“El seminario nos mostró que hay un inmenso compromiso en la industria de las loterías para beneficiar a sus comunidades, pero también que hay mucho más por hacer”, indicó Laura Da Silva, fundadora de DigitalRG.net y co-moderadora del seminario.

“También es digno de mención que se ha detectado un aumento significativo en los participantes que no trabajan exclusivamente en RG y CSE, incluido el marketing, las ventas, la publicidad, … Esto parece indicar que ambos valores se van integrando en las operaciones diarias de las loterías globales, y eso es un buen avance”, dijo Raymond Bovero, co-moderador del evento.

El próximo seminario de RG y CSR tendrá lugar entre el 18 y el 20 de septiembre de 2019, en Dubrovnik.

Deutsch

Gemeinsam von EL und WLA veranstaltetes CSR-RG-Seminar in Lissabon ein voller Erfolg

Das gemeinsam von European Lotteries (EL) und der World Lottery Association ausgetragene Seminar zum Thema Corporate Social Responsibility (CSR) und verantwortungsvolles Spielen (Responsible Gaming, RG) fand vom 5. bis zum 7. September 2018 in Lissabon statt. Es wohnten 130 Teilnehmer von 71 Unternehmen aus 39 Ländern rund um den Globus bei. Diese Teilnehmer wurden 24 Präsentationen von 28 Sprechern angeboten und bei zwei interaktiven Sitzungen konnten sie selbst das Heft in die Hand nehmen.

Eines der zentralen Themen waren die Fortschritte beim verantwortungsvollen Spielen, das mehr und mehr zu einem wissenschaftlichen Prozess wird. Lotterien greifen auf verhaltensökonomische, datengestützte Ansätze und Automatisierung zurück, um ihre Spieler besser zu schützen.

Um ihrer Verantwortung gerecht zu werden, müssen Unternehmen sich jedoch weitaus umfassenderen Zielen einer nachhaltigen Geschäftsführung verschreiben, die über den Schutz ihrer Spieler hinausgehen. Dieser Gedanke spiegelte sich in verschiedenen Themen wieder, zu denen Vorträge gehalten oder Diskussionen geführt wurden. So bekämpfen einige Lotterien die Auswirkungen, die Papier- und Rubbellose auf die Umwelt haben, während andere Gewinnern besser zur Seite stehen oder Initiativen zur Unterstützung ihrer Communitys ins Leben gerufen haben.

Redner teilten zudem Erkenntnisse dazu, wie Kinder besser vor Glücksspiel geschützt werden können, und wie Spielern online Therapieleistungen erhalten können.

„Das Seminar hat klar gemacht, wie sehr sich die Lotteriebranche bereits für ihre Communitys einsetzt. Gleichzeitig bleibt aber noch viel zu tun“, so Gründerin von DigitalRG.net und Ko-Moderatorin des Seminars, Laura Da Silva Domes.

„Bemerkenswert war zudem, dass wir einen beträchtlichen Zuwachs an Teilnehmern von außerhalb von RG und CSR verbuchen konnten, wie zum Beispiel aus dem Marketing, dem Vertrieb, der Werbung … Das gibt zu erkennen, dass beide Werte global in den Betriebsalltag von Lotterien integriert werden – ein sehr begrüßenswerter Trend“, merkte Raymond Bovero, Ko-Moderator der Veranstaltung, an.

Das nächste RG- und CSR-Seminar wird vom 18. bis zum 20. September 2019 in Dubrovnik veranstaltet.

Other Articles

View all

Publication of the European Lotteries CSR GUIDELINES coming soon

All over the world, more and more companies are integrating sustainable standards and policies in order to carry out their business in a way that will better manage their risks, anticipate consumer......

Read more Synopsis: fr / es / de

New European Commission report on evaluation of regulatory tools for enforcing online gambling

The report is a result of a Call for Tender (No 641/PP/GRO/IMA/17/1131/9610) for a Study to “ascertain which enforcement tools EU/EEA Member States use, how effective they are and how the regulato......

Read more Synopsis: fr / es / de

Scientific Games | Instant Games’ Epic Evolution

Instant Games’ Epic Evolution Back in 1978, when instant “scratch” games were introduced in the European lottery market, ABBA and the Bee Gees topped the charts and a gallon of petrol cost £......

Read more Synopsis: fr / es / de

Intralot | Trends vs Fads

The idea that change is accelerating is a common place. A simple search for “exponential change” on any internet engine would yield an infinite number of articles on the topic, written by reputabl......

Read more Synopsis: fr / es / de

EL takes part in the OECD consultation on tax challenges of digitalisation

Possible solutions to the tax challenges of digitalisation In March 2018, the European Commission proposed new rules to ensure that digital business activities are taxed in a fair way in the EU. Gi......

Read more Synopsis: fr / es / de

European Lotteries adds new ‘Executive’ Module to its Corporate University ELCU

The ELCU – EXECUTIVE will be held over 1 ½ days and is designed for professional staff from Lottery Operators, Suppliers and Regulators who have sufficient experience to actively and usefully parti......

Read more Synopsis: fr / es / de

Martin Adams – Combining AI & Traditional Marketing to Build a Better Brand & Tell Better Stories

Martin ADAMS, CEO of Codec.ai, Marketing & Innovation Advisor, UK The issue? The issue is audiences are fractured and fragmented, it’s so easy to fail to engage with audiences in culture and......

Read more Synopsis: fr / es / de

Marcel Ribbens – An Outside Perspective from an Insider

Ribbens outlined what he believed we needed to challenge, in order to move into the digital age that is ever growing in the current climate. His first point was amending our way of thinking – we n......

Read more Synopsis: fr / es / de

Zoe Cairns – What’s Hot & What’s Not in Social Media Presence Today

Zoe CAIRNS, CEO at ZC Social Media, International Social Media Speaker, Trainer & Consultant, UK Speaking at the EL/WLA Marketing seminar, Zoe Cairns addressed just what’s hot in today’s soc......

Read more Synopsis: fr / es / de

David Caygill – The 10 Marketing Trends that you Need to Know for 2019

David Caygill, Managing Director Innovation Division, Iris Worldwide, UK His first point, experience is everything, underpins every brand. In the days where technology is at the forefront of convers......

Read more Synopsis: fr / es / de

IGT | Are the bats & faangs biting yet?

The major players in today’s advanced and emerging markets are commonly known by two acronyms: “FAANGs” ─ Facebook, Amazon, Apple, Netflix and Google ─ and their Asian counterparts, “BAT......

Read more Synopsis: fr / es / de