President’s Perspective

Dear Members, Dear Partners, Dear Friends,

As I am writing this note we are less than 100 days away from our EL Industry Days 2018! Where we focused on the future of retail at our last Industry Days in Marocco, this edition we will focus on the ‘Navigating towards Digital Opportunity’. I look forward to our discussions, together with the suppliers who sponsor this conference, our Premium and Semi-Premium Partners. And of course supported by our dear colleagues of Sazka as proud hosts of this edition of the EL Industry Days. The three days will be marked by key forward-looking presentations including the presentation of a study that EL has commissioned on the group that is omnipresent in any discussion about the future of our sector, the Millenials. Finally, I am proud that our EL Industry Days will also include a specific opportunity to celebrate the advancement around the Women’s Initiatives in Lottery Leadership on which you can read about in this newsletter. I urge all to register for these Industry Days and look forward to greeting you in Prague.

2018 is one of those years that have started with full force. From the perspective of the association, we are most proud of our Marketing Seminar for which this time around, we chose to focus around the specific theme of thinking in terms of SMALL as the new BIG. We have chosen this edition of our newsletter to focus on this seminar in particular, bringing you the highlights in our Focus Theme articles.

In Brussels, we are faced with an entirely new situation where the European Commission has decided to close all the infringement cases and complaints concerning gambling. You will find a special article dedicated to this important development also in this newsletter. We can expect that the discussion will now increasingly move to the national level and it is thus more important than ever that we exchange and where possible cooperate on these challenges. Of course, the advocacy and legislative monitoring activities at EU-level keep being a key priority for our Association. We continue to contribute to public consultations on the matters that are of relevance to our sector, while taking note of the exclusion of the gambling sector of many of the new initiatives that the European Commission has presented. 2018 remains an important year, the last before the new European Elections and EL is ready to launch new initiatives to enhance its visibility and promote the  model and core values we stand for. Especially we will focus upon the fight against illegal gambling. I will update you on the role of EL in this very important topic in the upcoming months. EL is ready to take an active role here.

EL once again has a full programme of seminars ready for our members during the course of the year. We have our communications seminar ahead of us in Zagreb in March, our Knowledge Sharing Seminar in Geneva in April, our Sports Seminar in May in Lyon, our CSR/Responsible Gaming seminar in September in Lyon, the latter two together with the WLA. And we will have even some new seminars on our calendar; such as a specific one on retail developments, a refreshing seminar on Innovation, a workshop on Blockchain and a seminar on scratch cards. EL is the place to be to boost your knowledge! I am convinced that these seminars will provide excellent opportunities for the professionals working in these fields inside your lottery to enhance their knowledge and exchange experiences with other participants, and thus warmly recommend that you to encourage them to participate

You will find much more by reading our articles in this newsletter. I take the opportunity now to thank you for your support to the association and I look forward to seeing you in Prague!

Yours Sincerely,

Hansjörg Höltkemeier

EL President

Other Articles

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Kambi: Talking integrity

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The European Commission closes all infringement probes and pending complaints in the gambling sector

EU Flags at the European Commission Building The College of Commissioners decided on 07 December 2017 to close all the pending infringement probes and complaints in the gambling sector. Thereby the......

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EL and the Women’s Initiative in Lottery Leadership WILL

The mission of WILL is to drive high-performance business growth through supporting the advancement of women into top positions of lottery management, leadership and responsibility. WILL powered the......

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Major trends in marketing

It is essential to influence the consumer at the very moment of his or her decision-making. Hence, timing is very crucial. The opportunities for marketers becomes broader with the number of digital......

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EL replies to the European Commission public consultation on fair taxation of the digital economy

The current tax framework does not fit with modern realities Following a narrative that the current tax framework cannot capture activities which are increasingly based on intangible assets and d......

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EL INDUSTRY DAYS 2018

The beautiful city of Prague will be the background scenery for finding answers to the question of how traditional lotteries can reinvent themselves in the digital world. The EL Industry Days 2018 i......

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An Introduction to Nigel Railton, CEO, Camelot UK

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Disruption in the age of technological innovation

Jon Duschinsky, a social innovator from Canada, has the hypothesis that a lot of people in the Lotteries behave like Kodak, pretending that such disruption will not happen to the sector. Duschinsky’......

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How to earn media attention without becoming fake news

  Avoiding fake news Her advice for marketers is straightforward: Be honest. Don’t give in to the impulse of using clickbait headlines. Tell a true story, and......

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EL/WLA Marketing Seminar, 7-9 February 2018, London UK

Keynote speaker highlights At the conference, a number of top-class keynote speakers focused their attention on communication strategies relevant to the lottery sector. Jon Du......

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Georg Wacker: “EL provides important international standards for state-lotteries which demonstrate to consumers that the games we offer are absolutely trustworthy.”

Georg Wacker, Managing Director of Staatliche Toto-Lotto GmbH Baden-Württemberg   Georg Wacker gives his opinion on the current gaming sector and the challenges faced by lotteries: “As ma......

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Scientific Games’ Sports Platform a Powerful Competitor

Szerencsejáték Zrt. First, Scientific Games won the implementation of an internet-based sports betting channel for Szerencsejáték Zrt., the largest gaming service provider in Hungary. Fully own......

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INSERTA-inspired project aids people with disabilities, showcases CSR practices of lotteries

INSERTA Network activity with HR & CSR managers Moreover, it will be an important collaboration between lotteries, European Institutions and national governments to achieve the objectives of the......

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Playtech: Small window, big potential – why real-time engagement matters

​ Robin Bowler, Government Markets Director at Playtech Shelley Harding-Ban, Playtech’s Head of Engagement The old adage ‘You never get a second chance to make a first......

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Intralot: Retail is changing… but it is hardly becoming obsolete!

George Vassilaras, INTRALOT Group Retail Director How do customers adapt to the new era? The biggest challenge, in our effort to engage our consumers, is to understand how they have adapted to the......

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IGT: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

How will emerging consumer trends impact lottery players’ expectations in the year ahead? IGT worked with consumer analytics and trends agency Foresight Factory to examine a set of eight global......

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Dr. Bettina Rothärmel, new Board Member of GKL Gemeinsame Klassenlotterie der Länder

Dr. Bettina Rotharmel, Board Member of GKL Gemeinsame Klassenlotterie der Länder   Bettina Rothärmel has a degree in economics and many years of experience in marketing and sales. During h......

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A new Managing Director for Lotto-Toto GmbH Sachsen-Anhalt

Ralf von Einem, Managing Director of Lotto-Toto GmbH Sachsen-Anhalt (LTSA)   Ralf von Einem was born in 1966 in Hamburg and studied economics and organizational sciences, as well as business......

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A sector like none other: The societal benefits of Lotteries

Lotteries are bound by strict rules; they cannot simply make money, but also have a duty to protect society. If Lotteries want to advertise, they are prohibited by law from painting an overly rosy p......

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Upcoming EL Seminars & Events

Reserve your spot now for the EL Seminar that could change the course of your Lottery! EL and its Members are producing many educational programs designed to tackle real-world issues in a meaningful......

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